Sonic's own brand, SBENU, will sponsor HongGameNet TV for the next three months, a period which may be further extended based on viewer feedback. HOGN's previous season gained a lot of attraction on Afreeca and Larva worked with Sonic before, so this seems like a wise investment from the Boss who is currently focused on business and SSL preparations.

With Sonic recently contracting IU for SBENU modelling and performing at the SSL finals, moving his office and opening shops all over the country, his business seems to be expanding agressively. Many of us dreamt of a billionaire who would come to save Brood War. Sonic started with a small room packed with shoes but he is apparently busy becoming that hero.

(Z)

Larva's sponleague will kick off next monday and work like this:

Mondays
3:3 Team Battle of ex-pro teams
e.g. ex-SKT vs ex-CJ
300 balloons for each game

Tuesday
Sponsored best of 3 match
BJs picked on the spot
All three games played
300 balloons for the winner

Wednesday
Sponsored best of 3 match
BJs picked on the spot
All three games played
300 balloons for the winner

Thursday
Larva's personal stream

Friday
~~Killer of the Hill~~
Larva's personal stream

Weekend
Larva's personal stream
or break

Along with Shark's (SBC GAME) and LoveTV's sponleagues, the BW calendar gets another boost before the bigger leagues can start. Now seems like a great time to start watching more Brood War and get ready for the soon-coming SSL 10!

Source: Afreeca

Stratos

Czech Republic6104 Posts

November 26 2014 17:59 GMT

Since Korean KOTHs work like: You get 3 or 5 sucessive kills and get prize or we just keep going the next day, I think "Killer of the Hill" is more appropriate. But maybe someone knows another proper name for this format?

Also dis

BisuDagger

Bisutopia19295 Posts

November 26 2014 18:03 GMT

This is great news. Very cool!

2Pacalypse-

Croatia9517 Posts

November 26 2014 18:16 GMT

That's awesome to hear!

Also, that picture of Larva is brilliant.

purakushi

United States3300 Posts

November 26 2014 19:47 GMT

Amazing!
Sonic

Larva~

IU :3

BW fighting!

prech

United States2948 Posts

November 26 2014 20:57 GMT

Smart move from Sonic... with his being busy and so limited with time, he gets Sbenu's name out there while supporting the scene

And Larva gets to continue to branch out into organizing and commentating

Win-win for all parties

McRatyn

Poland901 Posts

November 26 2014 22:46 GMT

Is that girl IU?
Also I saw SBENU being named in the credits of "Rosy Lovers" (drama with Secret's Han Sunhwa) so Hallyu Sonic Hwaiting!

SynC[gm]

United States3127 Posts

November 26 2014 22:52 GMT

It is indeed IU, along with [clumsy] male model Song Jae Rim in the CF photo-shoot.

Wintex

Norway16838 Posts

November 26 2014 23:59 GMT

Holy shit SBENU's become legit.

woo! Thanks, Larva & Sonic!

BLinD-RawR

ALLEYCAT BLUES50584 Posts

November 27 2014 02:16 GMT

#10

can I say new cattle for the sinbal farm?

wmb

Sweden282 Posts

November 27 2014 02:46 GMT

#11

dat is awesome

amazingxkcd

GRAND OLD AMERICA16375 Posts

November 27 2014 03:45 GMT

#12

Congrats to Larva and Sonic on this deal.

Probemicro

3708 Posts

November 27 2014 05:14 GMT

#13

Its an incredible success story, being able to grow a shoe empire through supporting the game that you love. He already has 23 stores in korea. I wonder how big Sonic and SBENU will be in a few years time ^^

broodwar2.0

Niue229 Posts

November 27 2014 05:35 GMT

#14

just great news ! larva's viewer numbers are really trough the roof these days

neobowman

Canada3324 Posts

November 27 2014 06:27 GMT

#15

Man, despite not really following BW after the Kespa players left, it's really shocking how much Sonic has single-handedly done for the BW scene. I'm really glad to see him do so much for BW and be successful. Next time I'm in Korea, I'll be sure to buy everything that's remotely associated with him.

Boonbag

France3318 Posts

November 27 2014 10:06 GMT

#16

sibal shoes shall lead the path to glory

konadora

Singapore66357 Posts

November 27 2014 15:37 GMT

#17

omg IU <3

i may actually want to buy these if they were in singapore.. or maybe when i return to korea

it's really great to see how far sonic has come and how brood war has grown from being on the verge of being dissolved. very heartwarming

prech

United States2948 Posts

December 01 2014 21:29 GMT

#18

Looks like HOGN league has begun, caught a glimpse of ZerO playing Mind

Neat-o graphics "SBENU HongGameNet Starleague"

Stratos

Czech Republic6104 Posts

December 01 2014 21:41 GMT

#19

Yeah we had an event for HiyA vs GuemChi. I suppose it was not an ex-proteam battle then, maybe just random 6 bjs? Either way, tomorrow should be more fun. We may need more PPL with calendar rights cuz keeping track of 3 sponleagues while changing streams and updating events with a 64KBs mobile would be difficult to do even if I were to sit on the toilet at work for an hour straight.