Men's Fashion Thread - Page 427

Adidas has reclaimed its position in the world of athletic wear.

In its most recent quarter, sales soared 21% on a currency-neutral basis from this time last year for the entire parent company. The Adidas brand itself grew an impressive 25% on a currency-neutral basis. In North America, currency neutral sales grew 26%.

In fact, Bloomberg notes that the brand is now back behind Nike at number 2 in the North American sportswear market, taking that spot from Under Armour, which overthrew the brand in 2014.

Bloomberg also notes that one product that has really triggered growth for the brand are the iconic Stan Smith shoes.

The shoes, which were named after tennis player Stan Smith, were first brought on the market in 1963. They were pulled from shelves in 2012, and reintroduced in 2014, as Business Insider's Dennis Green reported last year.

"The resurgence truly took off with a carefully orchestrated relaunch starting with limited editions, a runway appearance and the help of fashion bloggers and social media influencers," Megan Hartman, strategy director at Red Peak Branding, said to Glossy.

On August 03 2016 03:22 Carnivorous Sheep wrote:
Holy shit. My mom came into my room to bring me a magazine of Raf Simons and I literally screamed at her and hit the picture of a Belgian man out of her hand. She started yelling and swearing at me and I slammed the door on her. I'm so distressed right now I don't know what to do. I didn't mean to do that to my mom but I'm literally in shock from the news this morning. I feel like I'm going to explode. Why the fucking fuck doesn't he just keep making sneakers? This can't be happening. I'm having a fucking breakdown. I don't want to believe the world is so corrupt. I want a future to believe in. I want Rick Owens to do more Adidas collabs. I cannot fucking deal with this right now. It wasn't supposed to be like this, I thought he was supposed to steal Christian Dior's secrets then go back to his company???? This is so fucked.