• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 08:28
CET 13:28
KST 21:28
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
ByuL: The Forgotten Master of ZvT29Behind the Blue - Team Liquid History Book19Clem wins HomeStory Cup 289HomeStory Cup 28 - Info & Preview13Rongyi Cup S3 - Preview & Info8
Community News
Weekly Cups (March 2-8): ByuN overcomes PvT block0GSL CK - New online series13BSL Season 224Vitality ends partnership with ONSYDE20Team Liquid Map Contest - Preparation Notice6
StarCraft 2
General
GSL CK - New online series Weekly Cups (March 2-8): ByuN overcomes PvT block Weekly Cups (Feb 23-Mar 1): herO doubles, 2v2 bonanza Vitality ends partnership with ONSYDE How do you think the 5.0.15 balance patch (Oct 2025) for StarCraft II has affected the game?
Tourneys
Master Swan Open (Global Bronze-Master 2) RSL Season 4 announced for March-April Sparkling Tuna Cup - Weekly Open Tournament PIG STY FESTIVAL 7.0! (19 Feb - 1 Mar) $5,000 WardiTV Winter Championship 2026
Strategy
Custom Maps
Publishing has been re-enabled! [Feb 24th 2026] Map Editor closed ?
External Content
The PondCast: SC2 News & Results Mutation # 516 Specter of Death Mutation # 515 Together Forever Mutation # 514 Ulnar New Year
Brood War
General
ASL21 General Discussion BGH Auto Balance -> http://bghmmr.eu/ BSL 22 Map Contest — Submissions OPEN to March 10 BSL Season 22 battle.net problems
Tourneys
ASL Season 21 Qualifiers March 7-8 [Megathread] Daily Proleagues BWCL Season 64 Announcement [BSL22] Open Qualifier #1 - Sunday 21:00 CET
Strategy
Soma's 9 hatch build from ASL Game 2 Fighting Spirit mining rates Simple Questions, Simple Answers Zealot bombing is no longer popular?
Other Games
General Games
Nintendo Switch Thread PC Games Sales Thread Path of Exile No Man's Sky (PS4 and PC) Stormgate/Frost Giant Megathread
Dota 2
Official 'what is Dota anymore' discussion The Story of Wings Gaming
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Mafia Game Mode Feedback/Ideas Vanilla Mini Mafia TL Mafia Community Thread
Community
General
US Politics Mega-thread Things Aren’t Peaceful in Palestine Mexico's Drug War Russo-Ukrainian War Thread YouTube Thread
Fan Clubs
The IdrA Fan Club
Media & Entertainment
[Req][Books] Good Fantasy/SciFi books [Manga] One Piece Anime Discussion Thread
Sports
General nutrition recommendations 2024 - 2026 Football Thread Cricket [SPORT] Formula 1 Discussion TL MMA Pick'em Pool 2013
World Cup 2022
Tech Support
Laptop capable of using Photoshop Lightroom?
TL Community
The Automated Ban List
Blogs
FS++
Kraekkling
Shocked by a laser…
Spydermine0240
Gaming-Related Deaths
TrAiDoS
ONE GREAT AMERICAN MARINE…
XenOsky
Unintentional protectionism…
Uldridge
ASL S21 English Commentary…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1206 users

[D] Ads/Logos in Melee Maps?

Forum Index > SC2 Maps & Custom Games
Post a Reply
1 2 Next All
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 14:54 GMT
#1
if a league wants say a map with the teams logos on it and maybe the sponsors of the tourny do you think its possible. if so how hard do you think it is?
Ragoo
Profile Joined March 2010
Germany2773 Posts
October 16 2012 15:00 GMT
#2
That's very easy. Making it look good is something only a few in the community could probably pull off but that's okay.

On the other hand, why would mapmakers do anything for leagues. Leagues certainly don't do anything for mapmakers (still use the same map pool as 1 year ago).
Member of TPW mapmaking team/// twitter.com/Ragoo_ /// "goody represents border between explainable reason and supernatural" Cloud
RFDaemoniac
Profile Joined September 2011
United States544 Posts
Last Edited: 2012-10-16 15:07:37
October 16 2012 15:07 GMT
#3
We need to work together to spread the glory of community maps... I know that I and I'm sure many others would be happy to modify maps to show sponsors for a particular tournament if it means our map would be used. Not everybody will be open to this though, as Ragoo has demonstrated.
lefix
Profile Joined February 2011
Germany1082 Posts
Last Edited: 2012-10-16 15:56:21
October 16 2012 15:50 GMT
#4
Unfortunately, you are not allowed to use the game itself for advertising. That's why so far only casting overlays have been used. If a map was to become popular while having ingame ads in it, Blizzard would probably take action against you.

Edit: But then again, there are several Maps with ads on their loading screens already.
Map of the Month | The Planetary Workshop | SC2Melee.net
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 16:18 GMT
#5
my reason for asking is I run the URTL a new team league we are mid season right now. I am planning out season 2 and want to add 3 maps cause the map pool is getting stagnant. I really liked what dota 2 has done with adding the team logo or league logo in it at least.
Samro225am
Profile Joined August 2010
Germany982 Posts
October 16 2012 17:01 GMT
#6
we have seen team or league names in maps, but not as logos, but "emulated" thorugh in-game-world means.
Fatam
Profile Joined June 2012
1986 Posts
October 16 2012 17:37 GMT
#7
Several of the GSL maps have "GSL" logo'd on them through either terrain or decals. Not too hard.

Agree w/ RF, although if they really wanted their logo(s) on there, they could get someone to edit their versions of the standard maps. But they probably don't even have anyone that can do that (even though it's incredibly easy) which is really sad. Mapmaking is so undervalued by the tournaments.
Search "FTM" in SC2 | Latest Maps: http://www.teamliquid.net/forum/sc2-maps/528528-2-ftm-siegfried-station http://www.teamliquid.net/forum/sc2-maps/525489-2-ftm-crimson-aftermath http://www.teamliquid.net/forum/sc2-maps/524737-2-ftm-grime
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 17:58 GMT
#8
On October 17 2012 01:18 Handfromabov wrote:
my reason for asking is I run the URTL a new team league we are mid season right now. I am planning out season 2 and want to add 3 maps cause the map pool is getting stagnant. I really liked what dota 2 has done with adding the team logo or league logo in it at least.

If you don't feel comfortable choosing from the many available worthy community maps, you could easily put together a committee of qualified mappers/critics who could translate your goals into 3 good maps by hearing your wants and sorting through the options.
Comprehensive strategic intention: DNE
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 18:17 GMT
#9
On October 17 2012 00:50 lefix wrote:
Unfortunately, you are not allowed to use the game itself for advertising. That's why so far only casting overlays have been used. If a map was to become popular while having ingame ads in it, Blizzard would probably take action against you.

Edit: But then again, there are several Maps with ads on their loading screens already.

Blizzard owns every map you upload, according to the EULA, so we should feel free to do whatever we want until they themselves do something about it (they being the supposed owners). According to the logic of the EULA creators are completely divorced from the creation, so how can they be responsible for it?

+ Show Spoiler [Btw this is absurd] +

The last part of the all caps...
[image loading]

What does that mean...?? I know it's the usual EULA overblown language that might not actually mean anything, but still. If they request that you grant them ownership of a map, you have to? But you already did...? wtf.
Comprehensive strategic intention: DNE
lefix
Profile Joined February 2011
Germany1082 Posts
October 16 2012 20:28 GMT
#10
more importantly is this part of the eula
2. Additional License Limitations.
The license granted to you in Section 1 above is subject to the limitations set forth in Sections 1 and 2 (collectively, the “License Limitations”). Any use of the Game in violation of the License Limitations will be regarded as an infringement of Blizzard’s copyrights in and to the Game. You agree that you will not, under any circumstances:
...
C. Exploit the Game or any of its parts for any commercial purpose without Blizzard’s express permission, with the sole exception that you may use the Game, or copies of the Game, on the Service at a cyber cafe, computer gaming center or any other location based site;


Pretty much means no advertising. In fact, in the german version of the EULA, it explicitly says so

2. Zusätzliche Lizenzbeschränkungen. Die Ihnen gemäß Artikel 1 gewährte Lizenz unterliegt den in den Artikeln 1 und 2 festgelegten Beschränkungen (insgesamt die „Lizenzbeschränkungen“). Jedwede Nutzung des Service oder eines Spiels, die gegen die Lizenzbeschränkungen verstößt, gilt als Verstoß gegen die Urheberrechte von Blizzard an dem und in Bezug auf den Service und/oder das Spiel. Sie verpflichten sich dazu, unter keinen Umständen:
...2.2 den Service, ein Spiel oder einen beliebigen Teil davon zu gewerblichen Zwecken zu nutzen, einschließlich, jedoch nicht darauf beschränkt, ... (b) um Werbeanzeigen oder sonstige Werbung zu verbreiten oder zu ermöglichen;


Rough translation of the last part: " (b) to display ads or any other advertising"
Map of the Month | The Planetary Workshop | SC2Melee.net
Randomaccount#77123
Profile Blog Joined May 2010
United States5003 Posts
Last Edited: 2012-10-16 21:53:21
October 16 2012 21:47 GMT
#11
--- Nuked ---
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 22:27 GMT
#12
@ you two: Oh definitely. I meant as mappers, what have we got to lose. If you're a tournament of any stature and you try to include advertising on a custom version of a map they might come down on you. However, as pointed out above there is already overlay advertising and cutaway advertising, so it doesn't make any sense. It's all advertising. It's just standard gated community IP protection silliness.

What I meant was, as usual with EULAs, the internal logic is contradictory. And the EULA has little to do with legality. If no one but Blizzard has rights to a map, how can it be infringing Blizzard's rights? =\
Comprehensive strategic intention: DNE
Fatam
Profile Joined June 2012
1986 Posts
October 16 2012 22:50 GMT
#13
I sort of doubt they would actually enforce it, but you never know.

Even if they enforced it, it's not like you're taking a risk doing it. They would just be like "take the logo off" and you would have to take it off, it wouldn't be like you'd get in actual legal trouble.
Search "FTM" in SC2 | Latest Maps: http://www.teamliquid.net/forum/sc2-maps/528528-2-ftm-siegfried-station http://www.teamliquid.net/forum/sc2-maps/525489-2-ftm-crimson-aftermath http://www.teamliquid.net/forum/sc2-maps/524737-2-ftm-grime
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 23:05 GMT
#14
i mean i would love to put our sponsors in it but i mean just to get the League Logo in it and a new map would be pretty amazing.
lefix
Profile Joined February 2011
Germany1082 Posts
October 16 2012 23:25 GMT
#15
I am also afraid this would lead to 10 times more different versions of the same map. We already have too many versions of the same maps around, which isn't neccesarily a good thing.
Map of the Month | The Planetary Workshop | SC2Melee.net
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 17 2012 02:55 GMT
#16
On October 17 2012 08:05 Handfromabov wrote:
i mean i would love to put our sponsors in it but i mean just to get the League Logo in it and a new map would be pretty amazing.


Well that's eminently doable, what's more it's acceptable.
Comprehensive strategic intention: DNE
Semmo
Profile Joined June 2011
Korea (South)627 Posts
October 17 2012 03:25 GMT
#17
We already have the GSL mark on Abyssal City.

It's entirely possible, and not particularly hard to do so either.
Mapmaker of Frost, Fruitland and Bridgehead
Handfromabov
Profile Joined April 2011
United States103 Posts
October 17 2012 11:24 GMT
#18
i really love the can do attitude of this community. I really think maybe UR gaming could do something for you all. get more to recognize what you really do for us as a community. I know there us to be a show mappers as well. maybe we can get something like that res'ed again in a different format though.
Callynn
Profile Joined December 2010
Netherlands917 Posts
October 17 2012 12:50 GMT
#19
I don't believe that maps should be displaying logo's, but rather the buildings or units of the player.
Am I the only one who feels that the decals on buildings not being commercial for a team or their sponsor is a missed opportunity?
Comparing BW with SCII is like comparing a beautiful three-master sailing ship with a modern battlecruiser. Both are beautiful in their own way, both perform the same task, but they are worlds apart in how they are built and how they are steered.
Randomaccount#77123
Profile Blog Joined May 2010
United States5003 Posts
Last Edited: 2012-10-17 16:08:10
October 17 2012 14:48 GMT
#20
--- Nuked ---
1 2 Next All
Please log in or register to reply.
Live Events Refresh
Wardi Open
12:00
#77
WardiTV300
OGKoka 185
Rex102
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Lowko341
SortOf 190
OGKoka 185
ProTech131
Rex 102
StarCraft: Brood War
Britney 49722
Calm 10659
firebathero 2611
Hyuk 609
Shuttle 467
Stork 337
Light 319
Larva 235
Hyun 158
Snow 151
[ Show more ]
Leta 125
Soma 120
Soulkey 113
ggaemo 108
ZerO 95
JYJ 82
hero 75
ToSsGirL 71
Killer 63
Aegong 62
Sharp 57
Sea.KH 49
sorry 38
JulyZerg 37
Shine 37
Hm[arnc] 32
Nal_rA 30
Backho 28
[sc1f]eonzerg 24
Free 23
yabsab 19
Yoon 16
scan(afreeca) 16
GoRush 15
IntoTheRainbow 14
SilentControl 12
910 12
Terrorterran 12
Noble 8
Dota 2
Gorgc2901
XcaliburYe150
League of Legends
JimRising 289
KnowMe29
Counter-Strike
olofmeister927
shoxiejesuss767
x6flipin368
Other Games
singsing1693
Liquid`RaSZi986
B2W.Neo880
crisheroes230
XaKoH 190
hiko137
Fuzer 75
ZerO(Twitch)11
Organizations
Dota 2
PGL Dota 2 - Main Stream9654
PGL Dota 2 - Secondary Stream2525
Other Games
gamesdonequick858
BasetradeTV24
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 14 non-featured ]
StarCraft 2
• Berry_CruncH120
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• iopq 4
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Jankos1793
• TFBlade383
Upcoming Events
PiGosaur Monday
11h 32m
GSL
21h 32m
WardiTV Team League
23h 32m
The PondCast
1d 21h
WardiTV Team League
1d 23h
Replay Cast
2 days
Replay Cast
3 days
CranKy Ducklings
3 days
WardiTV Team League
3 days
uThermal 2v2 Circuit
4 days
[ Show More ]
BSL
4 days
Sparkling Tuna Cup
4 days
WardiTV Team League
4 days
BSL
5 days
Replay Cast
5 days
Replay Cast
5 days
Wardi Open
5 days
Monday Night Weeklies
6 days
WardiTV Team League
6 days
Liquipedia Results

Completed

ASL Season 21: Qualifier #2
WardiTV Winter 2026
Underdog Cup #3

Ongoing

KCM Race Survival 2026 Season 1
Jeongseon Sooper Cup
Spring Cup 2026
BSL Season 22
RSL Revival: Season 4
Nations Cup 2026
ESL Pro League S23 Stage 1&2
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual

Upcoming

CSL Elite League 2026
ASL Season 21
Acropolis #4 - TS6
Acropolis #4
IPSL Spring 2026
CSLAN 4
HSC XXIX
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
NationLESS Cup
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.