• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 13:50
CEST 19:50
KST 02:50
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Serral wins HomeStory Cup 2915Serral wins Maestros of the Game 243ByuL, and the Limitations of Standard Play3Team Liquid Map Contest #22: Results and Winners7Code S Season 2 (2026): RO4 and Finals Preview12
Community News
RSL goes to London! 2026 Offline Finals Nov 21-224Weekly Cups (July 27-Aug 2): SHIN's big week0SC4ALL II: Brood War - $2500 - Dec 5-69SC4ALL II announced - $10,000 prize pool, Dec 5-64PIG STY FESTIVAL 8.0! (13 - 23 August)14
StarCraft 2
General
The Good, the Bad and the 8 Workers Balance hotfix patch 5.0.16b (July 16) Serral wins HomeStory Cup 29 StarCraft 2 at SC4ALL II Invite #4/8 - Percival Protoss AoE skill expression
Tourneys
RSL goes to London! 2026 Offline Finals Nov 21-22 RSL Revival: Season 6 - Qualifiers and Main Event Sparkling Tuna Cup - Weekly Open Tournament PIG STY FESTIVAL 8.0! (13 - 23 August) Tasteless Time Warp: SC Evo Showmatch (May 25)
Strategy
[G] Having the right mentality to improve
Custom Maps
Nexus Wars 2021 GUIDE [M] (2) Industrial Park
External Content
The PondCast: SC2 News & Results Mutation # 537 Hostile Territory Mutation # 536 Railroad Switch Mutation # 535 Assembly of Vengeance
Brood War
General
Are you ready for ASL 22? NEW HYPE VIDEO BW General Discussion ASL22 General Discussion [Personal Project Share] Terran Defense v0.60 Recent recommended BW games
Tourneys
[Megathread] Daily Proleagues KCM Race Survival 2026 Season 3 Escore Tournament - Season 3 SC4ALL II: Brood War - $2500 - Dec 5-6
Strategy
Any training maps people recommend? Odyssey Mineral Stack Saturation Fighting Spirit mining rates Simple Questions, Simple Answers
Other Games
General Games
Stormgate/Frost Giant Megathread Nintendo Switch Thread Diablo 2 thread General RTS Discussion Thread ZeroSpace Early Access is Now Live!
Dota 2
Looking for a Dota Mentor Official 'what is Dota anymore' discussion
League of Legends
[TL LoL EUW IHs] Teemo shall perish TSM pausing esports and CLG Dead
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Power Rank TL Mafia Community Thread NeO.D_StephenKing vs This Guy From 1 Million Dance
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Iain M Banks Says He Has Cancer And Months To Live European Politico-economics QA Mega-thread The Games Industry And ATVI
Fan Clubs
The herO Fan Club! The Clem Fan Club INnoVation Fan Club
Media & Entertainment
Anime Discussion Thread Movie Discussion! Series you have seen recently... [Req][Books] Good Fantasy/SciFi books
Sports
NBA General Discussion Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 Formula 1 Discussion MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread Simple Questions Simple Answers FPS when play League Of Legend on laptop
TL Community
The Automated Ban List Northern Ireland Global Starcraft
Blogs
Please support my new stand…
Peanutsc
What is a Gamer?
TrAiDoS
Hello guys!
LIN1s
ASL S22 English Commentary…
namkraft
Poker (part 2)
Nebuchad
Customize Sidebar...

Website Feedback

Closed Threads



Active: 7169 users

"Start Ups" Part 1: Reality Check - Page 2

Forum Index > General Forum
Post a Reply
Prev 1 2 All
Deadlifter
Profile Joined September 2011
Norway68 Posts
September 25 2012 17:17 GMT
#21
Love the series. Just bought the book you recommended. If I'm not driving a ferrari in a few months, I'll return here and complain to you.

MightyAtom
Profile Blog Joined June 2004
Korea (South)1897 Posts
October 01 2012 06:04 GMT
#22
On September 26 2012 02:17 Deadlifter wrote:
Love the series. Just bought the book you recommended. If I'm not driving a ferrari in a few months, I'll return here and complain to you.



haha, if you are able to drive a ferrari in a few months, then I'm going to move to where you are and learn from you! ^^
Administrator-I am the universe- Morihei Ueshiba
Dubpace
Profile Joined August 2010
United States251 Posts
Last Edited: 2012-12-23 07:29:27
December 23 2012 07:20 GMT
#23
I got really lucky--when the first article in the TL Knowhow "Start Ups" series was released, my college began advertising for a "New Venture Challenge" business plan competition. I had an interest in entrepreneurship before, but initially did not truly feel as though I had either the skills necessary or a unique enough vision to start my own company.

Lo and behold a month or so later I came up with a fantastic potential solution to a problem that exists within my realm of study. At this point I was geeking out with excitement: I bought all three books suggested (Guy Kawasaki, Richard Branson, Duncan Bannatyne) and got to reading. It's important to note that there is nothing extraordinary about me: although I get good grades, I study classical music performance and don't have the slightest bit of business acumen. Each of these books helped tremendously, but without a doubt "Reality Check" is the must read book of the trio. Here are the most important parts of the book that I find myself returning to as I prepare for multiple business plan competitions later this year:

  • Launching a Website with $12,000 - Guy explains in accurate detail every expense that he used to launch Truemors.com, a website that received over 250,000 hits on its launch day. Most interesting is that he spent over $1,000 dollars on domains. His primary expense was over $5,000 dollars in legal fees. I found this to be a great reference when creating my own projected upfront costs.
  • Financial Models for Underachievers - I don't have the book with me right now, but I believe this is the chapter where the real estate brokers, Redfin.com, reveal all of their initial financial projects and compare them to their actual costs. This has helped me get a good idea not only for the projected cost of certain aspects of my potential venture, but it also revealed many expenses that could easily slip by and be overlooked.
  • The 10/20/30 Rule of PowerPoint - It's simple--10 slides, 20 minutes maximum, 30 point font minimum. Guy suggests this is the best way to hold interest while using a PowerPoint, and as a student that sits in lectures everyday I can confirm the truth in this logic. I mentioned this to my father and he shared with me an interesting tidbit of knowledge. When my dad worked at Intel he recalled that Andy Grove was without a doubt the most powerful presenter he had ever seen because he only used supplementary pictures--no text. The images got the point across quickly, and the attention is then turned to the speaker again. This is an important lesson to take to heart.


Hopefully more readers can share their experiences with the book, as well as chime in on their progress if they are working on their own venture as well. Currently I am preparing my first business plan (ever) and I'm extremely excited. My vision has changed constantly throughout the last several months, and I'm finding that an open mind is one of the most important tools an entrepreneur can have in their belt. Later this break I will post on one of the other blog posts with more important lessons I learned while reading these books.

EDIT: Either I'm blind or the other threads have disappeared. We need a resurrection!
MightyAtom
Profile Blog Joined June 2004
Korea (South)1897 Posts
January 09 2013 01:23 GMT
#24
On December 23 2012 16:20 Dubpace wrote:
I got really lucky--when the first article in the TL Knowhow "Start Ups" series was released, my college began advertising for a "New Venture Challenge" business plan competition. I had an interest in entrepreneurship before, but initially did not truly feel as though I had either the skills necessary or a unique enough vision to start my own company.

Lo and behold a month or so later I came up with a fantastic potential solution to a problem that exists within my realm of study. At this point I was geeking out with excitement: I bought all three books suggested (Guy Kawasaki, Richard Branson, Duncan Bannatyne) and got to reading. It's important to note that there is nothing extraordinary about me: although I get good grades, I study classical music performance and don't have the slightest bit of business acumen. Each of these books helped tremendously, but without a doubt "Reality Check" is the must read book of the trio. Here are the most important parts of the book that I find myself returning to as I prepare for multiple business plan competitions later this year:

  • Launching a Website with $12,000 - Guy explains in accurate detail every expense that he used to launch Truemors.com, a website that received over 250,000 hits on its launch day. Most interesting is that he spent over $1,000 dollars on domains. His primary expense was over $5,000 dollars in legal fees. I found this to be a great reference when creating my own projected upfront costs.
  • Financial Models for Underachievers - I don't have the book with me right now, but I believe this is the chapter where the real estate brokers, Redfin.com, reveal all of their initial financial projects and compare them to their actual costs. This has helped me get a good idea not only for the projected cost of certain aspects of my potential venture, but it also revealed many expenses that could easily slip by and be overlooked.
  • The 10/20/30 Rule of PowerPoint - It's simple--10 slides, 20 minutes maximum, 30 point font minimum. Guy suggests this is the best way to hold interest while using a PowerPoint, and as a student that sits in lectures everyday I can confirm the truth in this logic. I mentioned this to my father and he shared with me an interesting tidbit of knowledge. When my dad worked at Intel he recalled that Andy Grove was without a doubt the most powerful presenter he had ever seen because he only used supplementary pictures--no text. The images got the point across quickly, and the attention is then turned to the speaker again. This is an important lesson to take to heart.


Hopefully more readers can share their experiences with the book, as well as chime in on their progress if they are working on their own venture as well. Currently I am preparing my first business plan (ever) and I'm extremely excited. My vision has changed constantly throughout the last several months, and I'm finding that an open mind is one of the most important tools an entrepreneur can have in their belt. Later this break I will post on one of the other blog posts with more important lessons I learned while reading these books.

EDIT: Either I'm blind or the other threads have disappeared. We need a resurrection!


Hey that is really great to hear! Hopefully by the end of the month, we'll have either a different format or more posts up for knowhow, unfortunately I've been deadlocked in some crazy agreements and it's literally wiped all my time out. But no excuses, hopefully by the months end we'll be back on track ^^
Administrator-I am the universe- Morihei Ueshiba
Prev 1 2 All
Please log in or register to reply.
Live Events Refresh
Next event in 6h 11m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Serral 2055
ProTech77
BRAT_OK 54
StarCraft: Brood War
Britney 22702
actioN 561
Mini 439
Soulkey 309
firebathero 275
Rush 95
Hyun 32
Sexy 31
Sharp 27
scan(afreeca) 25
[ Show more ]
Rock 21
Dota 2
qojqva2188
Fuzer 8
Counter-Strike
fl0m9823
Super Smash Bros
C9.Mang01126
Mew2King164
Heroes of the Storm
Khaldor220
Other Games
Grubby3198
singsing1404
FrodaN1329
Liquid`RaSZi1148
Beastyqt755
Mlord590
Lowko401
JimRising 389
PiGStarcraft380
IndyStarCraft 221
TKL 184
Hui .167
mouzStarbuck153
XaKoH 114
JuggernautJason67
QueenE59
UpATreeSC48
Nathanias41
XcaliburYe34
ToD18
Organizations
Other Games
WardiTV841
gamesdonequick600
[ Show 17 non-featured ]
StarCraft 2
• StrangeGG 59
• LUISG 13
• OhrlRock 1
• Kozan
• AfreecaTV YouTube
• intothetv
• Migwel
• IndyKCrew
StarCraft: Brood War
• HerbMon 27
• Michael_bg 7
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• WagamamaTV172
• lizZardDota279
League of Legends
• Jankos1696
• Shiphtur653
Upcoming Events
OSC
6h 11m
WardiTV Weekly
17h 11m
The Patches Monday
22h 11m
Sparkling Tuna Cup
1d 16h
PiG Sty Festival
1d 18h
PiGosaur Cup
2 days
Replay Cast
2 days
Kung Fu Cup
2 days
Replay Cast
3 days
The PondCast
3 days
[ Show More ]
Replay Cast
4 days
CranKy Ducklings
5 days
Sparkling Tuna Cup
6 days
Liquipedia Results

Completed

Proleague 2026-08-08
CranK Gathers Season 4: BW vs SC2 Team League
Eternal Conflict S2 Finale

Ongoing

KCM Race Survival 2026 Season 3
K-JUNGMAN
Acropolis #5
RSL Revival: Season 6
Esports World Cup 2026: LCQ
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026
Stake Ranked Episode 2

Upcoming

Escore Tournament S3: W7
CSLAN 4
ASL Season 22
Escore Tournament S3: W8
Acropolis #5 - TRS
Blizzard Classic Cup 2026
Acropolis #5 - GSA
HSC XXX
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
PiG Sty Festival 8.0
Big Dog Cup 2026 Div 1
META DYMY #4
Thunderpick World Champ.
ESL Pro League Season 24
Stake Ranked Episode 4
Logitech G Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #5
BLAST Open Fall 2026
Esports World Cup 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.