MC joins Trig eSports - Page 9

Ok I did some additional research without much success, most of what I find is in Swedish and Google translate indicates that it's just standard business bullshit of buying/selling/merging companies. The most interesting things I found :
-so basically the guys behind Trig, Anthony Norman (Swedish, 40 yo) and Phillip Cook (British, 60 yo), seem to buy parts of companies and then make money from it, most of the time by persuading rich people to throw money at them and then using the money for themselves (and then make sure legal issues/people complaining about not being payed fall on the rich people they persuaded to give money at them). Since it'll be important for later, notice that Norman is the CEO of Viral Angels.

-Phillip Cook lived/lives in the United Arab Emirates after crashing in the financial market in the UK. This probably explains the "we'll do some shit in Dubai" thing.

-Trig is NOT a new company. According to this, this and that and as far as I can understand this, the Trig Media Group was created in 2003 and changed its name three times, while Trig Social Media and Trig Entertainment (two brands owned by said Trig Media Group) were both created in 2009.

-Looking at the list of people involved in Norman-related companies leads to a lot of various people, ranging from total unknowns on the Internet to a Swedish count & countess.

-Concerning what exactly is Trig in terms of what they are selling, I'll link to this reddit post although I'd add that while there are big names among the shops signed up with them, some are more limited than the first look tends to give (like the "Nike" listed is in fact Nike Brazil and Nike Brazil only).

-Let's have a look (and a laugh !) at the Board of Directors : we have here Anthony Norman, Ruben Amaryan (who was "CEO and Chairman of the Board of the largest telecom company in Russia" ; and we all know CEOs of large companies in Russia usually means very, very shady business), Juan Carlos Castro Fernandez, about whom I found literally nothing interesting, and Lars Hellewig, former lawyer who is also member of the board of two companies, Aerial Drone System Scandinavia AB and E Sport Challenge ESP AB. And here you'll have a laugh : look at this and this. These are the only relevant things (allabolag.se gives underwhelming results to say the least : here and here) that come on Google when searching informations about these two companies. Notice how the website, Fortune6000 doesn't look shady at all ; it advertises ONLY brands related to Norman/Viral Angels, both posts have no date, and, best of the best, this totally-not-shady and very professional quote : "Did you know that ESports is five times bigger than soccer? There are 1,6 billion gamers worldwide. 700 million of those play online. That’s just a few of many numbers that proves how lucrative this market is. Our listed company E Sport Challenge has a unique product and service that’s not yet available on the market. Don’t miss the special limited offer coming from this company. This is an opportunity you don’t want to miss. It’s an exclusive offer to all Viral Angels members."
e : another good quote, from the Aerial Drone post this time : "You might have seen that NASA is copying our ambitions for a flight control system comparable to the commercial airspace systems."

-The only good things that seem to go for them is that their advisors look kinda legit, but I am a complete noob in this field so it may be bullshit.

-So, yeah, now, my opinion : apparently what Trig pretends to do is to make a social network in the most classical way possible (with totally absurd self-imposed rules for a company that intends to make a lot of money), added to the TrigMoney thing, and that is supposed to earn them enough money to build arenas in Dubai and have a major eSports event here in the first half of 2015. No shit. And on top of that, they recruited eSports players while they have honestly little interest in sponsoring them since they don't sell products (but then again Bison sponsors mYi and a hockey team, so yeah). In all honesty I have no idea if Norman&friends went crazy and think they can make a lot of money in eSports or if (more likely) they'll try to make money off of this like they did with previous companies.

Now the thing I'd like to do would be to phone call Norman or at least the phone numbers associated to his companies, but I don't have the time nor the money to do that T_T

edit : oh yeah I forgot, the corporate adress of Norman indicated on Bloomberg is this : https://www.google.com/maps/place/Vikdalsgränd 10, 131 40 Nacka, Sweden/@59.31228,18.156958,3a,69.2y,37.54h,99.23t/data=!3m4!1e1!3m2!1s2JmeVsqYq25QjtqMlm-d2Q!2e0!4m2!3m1!1s0x465f7878bd7972d1:0x94f52bb5595e7048!6m1!1e1

edit² : added another laughable quote from Hellewig's companies