EPTthey are very lucky and now I will be more inclined to purchase blizz products....considering what happened with d3 I kind of have been on the iffy side but now I'll show my support
Blizzard Buys IGN Pro League - Page 16
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AllHailTheDead
United States418 Posts
they are very lucky and now I will be more inclined to purchase blizz products....considering what happened with d3 I kind of have been on the iffy side but now I'll show my support | ||
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slytown
Korea (South)1411 Posts
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Miss_Foxy
Singapore109 Posts
It's really awesome to see Starcraft 2 growing exponentially and Blizzard making significant improvements over the past few weeks, go Blizzard! | ||
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Sub40APM
6336 Posts
On April 09 2013 14:15 Canucklehead wrote: They won't do LoL because it's a competitor and they're not running tournaments anymore besides WCS. I think the headline blizzard buys IPL is largely semantics. I don't believe they bought "IPL" because since they won't be using any of the IPL branding, IPL was dead and worthless. I would guess blizzard paid $0 for "IPL" but it looks sexy as a headline to say they bought IPL. What they did do is hire 23 jobless people and bought the IPL equipment they wanted to bring along. I could be totally wrong on that, but I don't see how the IPL brand would have any monetary value if they didn't plan on using any the branding which would make it worth something. what is the difference between "Blizzard hired ex-IPL employees and their infrastructure and has them do the same job" and "Blizzard bought IPL...to get access to its emplyoees and infrastructure to do the same job" ? The only people who would care would be IGN. To the fans this is great news because (a) IPL puts on strong tournaments and (b) Blizzard seems to be strongly supporting the NA scene instead of just kind of saying "O well, good luck MLG" and moving onto Warcraft 4 hype. | ||
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ke_ivan
Singapore374 Posts
This just means that MLG will get additional support from Blizzard to run WCS as a whole rather than have the ex-IPLers run a single tournament. | ||
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boxerfred
Germany8360 Posts
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felisconcolori
United States6168 Posts
On April 09 2013 14:35 Canucklehead wrote: I dunno. I just see them as buying all the equipment as just straight equipment sales, otherwise IGN would try to send those to auction or something to get money for it. Instead they just sold it to blizzard. What trademarks, reputation are they buying? The IPL name is dead. Blizzard won't be using the name IPL in anything they do. If they planned to use the IPL brand somehow, then yeah I could see it having value. Basically, I just see it as 23 employees got laid off. 23 employees sent their resumes to blizzard. Blizzard hired 23 people. That's part 1. Part 2 is IGN had equipment to sell. IGN sold this equipment to blizzard. Therefore, I see blizzard spent money on parts 1 and 2. Why would they spend additional money on part 3, which would be the value of the IPL brandname itself if they don't plan on using any of that branding which gave it value? Seems like it would be a waste of money. Again, I'm no expert on this stuff though. Just thinking about it logically, so I could be totally wrong. Thinking about things logically doesn't work for Intellectual Property lawyer types. The name "IPL", the "IPL" logo, etc, all have value simply as a known brand. (Similar to why "Twinkies" is a valuable name, whether or not anyone actually makes them.) ZD wanted IGN to focus on content and news creation, so IGN had to sell IPL. Selling it as a unit to include all the broadcasts (and they can still make money rebroadcasting or selling rights for old broadcasts, etc) is easier all around for both IGN and Blizz. (Not sure if employment contracts contain any "yellow dog" clauses, despite them being basically unenforceable in California. Plus, if you buy the business entire, you aren't renegotiating salaries with each employee. Umm. TL;dr is it's a legal and corporate operations kindof thing, it's just easier to buy the entire company and then drop people than it is to let the company dissolve and pick up the pieces. | ||
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Overtime
51 Posts
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Account252508
3454 Posts
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llIH
Norway2147 Posts
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Big-t
Austria1350 Posts
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Grettin
42411 Posts
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SinO[Ob]
France898 Posts
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NeonGenesis
Norway260 Posts
BlizzTV? Hopefully they'll stay classy and not go too mainstream. Would hate for primary content to turn into StarJeweled, Aiur Chef or other stuff like that. | ||
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BoYoB
France83 Posts
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Rescawen
Finland1028 Posts
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Sanguinarius
United States3427 Posts
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Doodsmack
United States7224 Posts
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Plansix
United States60190 Posts
On April 09 2013 16:04 felisconcolori wrote: Thinking about things logically doesn't work for Intellectual Property lawyer types. The name "IPL", the "IPL" logo, etc, all have value simply as a known brand. (Similar to why "Twinkies" is a valuable name, whether or not anyone actually makes them.) ZD wanted IGN to focus on content and news creation, so IGN had to sell IPL. Selling it as a unit to include all the broadcasts (and they can still make money rebroadcasting or selling rights for old broadcasts, etc) is easier all around for both IGN and Blizz. (Not sure if employment contracts contain any "yellow dog" clauses, despite them being basically unenforceable in California. Plus, if you buy the business entire, you aren't renegotiating salaries with each employee. Umm. TL;dr is it's a legal and corporate operations kindof thing, it's just easier to buy the entire company and then drop people than it is to let the company dissolve and pick up the pieces. This is 100% correct. It is far easier to buy everything as a whole and then discard what is not needed. It is simpler on both sides, since IGN gets to unload everything in one transaction and Blizzard can just cherry pick what they need. Selling everything piece by piece and may not yield enough money to make it worth it. Remember that when you sell something, you need to devote time to selling it and assuring you are getting a good value. This is compounded by the number of sales you are attempting. In short, it is faster and requires less manpower to just preform a single sale. Also IPL worth more whole, rather than each piece being sold separately. The equipment is only good when people to us it. | ||
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Sumadin
Denmark588 Posts
On April 09 2013 17:43 SinO[Ob] wrote: Oh yea! IPL couldnt die that easily! With all the effort ppl have put into it. Hope them the best for the future! Well it IS dead. Blizzard is just salvaging to boost its own tournements. That said it is about as ideal a situration as we could have hoped for. | ||
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