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Interesting. I wonder if there are other ways of increasing the LG brand exposure via their sponsorship of IM. I agree with the sentiment voiced above, that asking people to tweet/post about LG is good, but it's a pretty short term/weak solution. Part of the solution might lie in giving the team itself more exposure-- since LG depends on IM getting exposure for their sponsorship to offer good ROI, and increasing IMs media presence is only good for the team in general.
I think part of the issue may also be in the LG corporate culture-- if upper management is split on whether esports sponsorship represents a valuable ROI (as seems to be suggested as possibly the case in the OP), then they won't wholeheartedly use their sponsorship of Esports in other synergistic promotional material.
But aside from that, I wonder if there is a potential solution with IM producing content, or reviewing the ways they do outreach with the community/fanbase, I know Korea approaches exposure in a little bit of a different way than N.A/Europe, but I think there needs to be some growth from the BW model (where TV did a lot of the work for the sponsors already). This has been the case with IM, but I think even more can be done, and a lot of NA/European teams get it right in a lot of ways.
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I would absolutely love to get a new, legitimate interview with this guy. No Korean team coach has tried this hard to reach out to foreign fans and he's always cheery. The doom and gloom drama is fun sometimes, but a dude like this with an optimistic outlook and tryhard attitude is something sorely lacking in the current state of e-sports imo. I wish someone would take the risk and jump on picking his brain for something truly in depth.
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United States30730 Posts
This is why they get kickass sponsors xD
Although I have to wonder why they don't try to stream a bit more. Probably out of all teams they do this the least, I don't even see Losira any more :/
Feels like a missed opportunity to promote their team and sponsors while also making a lot of fans happy.
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inb4 top IM players switch over to kespa.
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I'd buy LG even without their sponsorship of LG-IM. They make pretty good products - my LG phone was solid for years.
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Austria24422 Posts
IM FIGHTING!
I hope everything's ok for them...
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GO IM! You guys are amazing!
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IM is the best team there has ever been in SC2. Thanks for this post!
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On January 25 2013 05:34 MinKi wrote:
This is very saddening for me. The most accomplished team in Starcraft 2 (tournament result wise) struggling to keep their title sponsor is NOT good news for e-sports.
This is the first time in a long time that they have even tried to market LG. If they're struggling to keep their title sponsor then that is their own fault.
They made one commercial with a LG monitor and decided to call it a year. Not good enough.
However, this post is a great start, hope they take it seriously from now on.
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I'm in chock, IM crying out to the community for help not to lose their title sponsor?
2013 won't be a nice year for SC2.
edit: I seriously hope this is just a PR stunt.
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Well, I won't post on Facebook, but I (partly, let's be honest) bought a Nexus 4 because it was a LG product.
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IM should try to exposure their players more, perhaps make some kind of korean talkshow like EG with "onemoregame"?
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On January 25 2013 05:48 Evangelist wrote:
I'd buy LG even without their sponsorship of LG-IM. They make pretty good products - my LG phone was solid for years.
Yep, my monitor is LG which I bought a few years before they even sponsored IM. They're a top tier company and I really hope they continue their support of esports. Not to mention I love their LoL team.
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Hell yeah just a message. Thanks IM coach for making the step towards TeamLiquid : )
I'm sure lots of people will show support ; )
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Well, erm, mixed feelings about this.
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Sir DongHoon Kang. You are an extraordinary amazing person.
Thank you so much for everything you do,
With peace and respect
-a fan.
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Been meaning to by a small flatscreen for my room. I'll be sure to look around LG's store now and tweet them a picture tagging IM with it if I do!
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I did my part, LG-IM HWAITING!
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EPT
