EPTI believe, e-Sports and every fans! from: Team IM - Page 11
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unbaal
Sweden44 Posts
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Assirra
Belgium4169 Posts
On January 25 2013 17:22 RagequitBM wrote: League is actually doing splendidly. I don't think this is to a struggle to keep their title sponsor. I think it's just regular brand exposure. Wanna know why League is doing well? 90% of all the money comes from Riot themselves to the point where they are the ones paying salaries. | ||
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zefreak
United States2731 Posts
On January 25 2013 19:19 Ysellian wrote: League is doing well because the biggest tournament sponsor, riot, gets an insane return of in investment. Riot even gives teams salaries. Blizzard simply do not get the same returns for SC2, because the business model is dated. Now Dota 2 is going to make things really interesting for sponsors. Riot has not necessarily gotten a return on investment in their e-sports division. Their tournament and salary pool is basically part of their (most of their) marketing budget. They aren't necessarily breaking even. It's not supposed to. | ||
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Assirra
Belgium4169 Posts
On January 25 2013 20:50 zefreak wrote: Riot has not necessarily gotten a return on investment in their e-sports division. Their tournament and salary pool is basically part of their (most of their) marketing budget. They aren't necessarily breaking even. It's not supposed to. True but when that much comes from the developers themselves i wouldn't call it doing splendid even if it is a marketing strategy. | ||
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Copymizer
Denmark2108 Posts
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Weirdkid
Singapore2431 Posts
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wklbishop
United States1286 Posts
On January 25 2013 20:48 Assirra wrote: Wanna know why League is doing well? 90% of all the money comes from Riot themselves to the point where they are the ones paying salaries. I don't actually follow much LoL beyond OGN's championships and at least for Korea, I can tell you that isn't true. OGN is trying to make LoL their flagship and have attracted a nice sponsor in Olympus (large Japanese company) which I believe is the same company that sponsored a 2003 OSL. And as for the broader scene as a whole, Carmac wrote a pretty good post about it once here: http://mbcarmac.com/post/34364506853/no-lol-esports-without-riots I don't know if what he said is true admittedly since I only watch the Korean scene, but I'm inclined to believe him. | ||
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TeslasPigeon
464 Posts
On January 25 2013 20:50 zefreak wrote: + Show Spoiler + On January 25 2013 19:19 Ysellian wrote: League is doing well because the biggest tournament sponsor, riot, gets an insane return of in investment. Riot even gives teams salaries. Blizzard simply do not get the same returns for SC2, because the business model is dated. Now Dota 2 is going to make things really interesting for sponsors. Riot has not necessarily gotten a return on investment in their e-sports division. Their tournament and salary pool is basically part of their (most of their) marketing budget. They aren't necessarily breaking even. It's not supposed to. Where are you getting your numbers from? One can argue that the increase player pool is due to their marketing strategy and allows themselves to be the most played game in the world. Also having over half your player base being enrolled in college or have a college degree is good for long term sustainability. When you have over 12 million daily players, you only need a small percentage of players to purchases items per week to have a profitable model. I don't want to crunch realistic numbers, because I don't have access to them, but if 1% of the daily players purchased a $5 item, Riot will make $500,000 on a single day. You can easily say they made their esports investment in the span of 3 months. By investing in tournaments they are keeping their game relevant, by staying relevant people are more likely to purchase items in their store. $20 million dollars they've invested can easily be made back in the span of 2 quarters. My numbers are coming from that infographic Riot made last November, http://img.gawkerassets.com/post/9/2012/10/lolinfo.jpg | ||
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Thrill
2599 Posts
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krutopatkin
Germany2612 Posts
On January 26 2013 00:08 Thrill wrote: IM should get a League team or give up operations in Korea. IM has a League team. | ||
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Evangelist
1246 Posts
On January 25 2013 10:35 teamsolid wrote: Because of this part from the OP: It's just an attempt to generate drama. The reality is, someone probably asked Coach Awesome what he felt his fans could bring to the company and the response was 1,000 personal messages on Facebook. Most marketing campaigns hit single digit figure return. He got triple digits with one post on TeamLiquid and resulted in a spam of foreign interest in LG, with people posting pictures of their monitors and waxing lyrical about their products in the past. It's very, very hard to put a return on brand sponsorship directly so having 1,000 people contact LG directly about their interest in Starcraft 2 is a very solid return, particularly because it is a market LG don't normally expect (18-30 male demographic, typically very high disposable income with high rate of return in their sector). In reality the sponsorship is secure but could do with an occasional boost periodically. This was that boost. | ||
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llIH
Norway2147 Posts
On January 25 2013 20:39 unbaal wrote: dropped them a msg on facebook. Its not looking good for the sc2 community over in Korea... It's not looking good? Anyways. I'm not sure how to judge the OP. If it was just to get LG out there or if it really was a call for help. But I honestly bought my monitor because I saw korean pro gamers of IM use them. The LG Flatron W2486L. | ||
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jpak
United States5045 Posts
Complete with a guy named Ring Troll! | ||
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Ace Frehley
2030 Posts
I have zero knowledge of LoL (not my kind of game) Is IM team any good in LoL? Since this game is popular in Korea, sponsoring them for the sake of LoL may be worth it But them it doesn't help the SC2 that much... | ||
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BlaineMono
28 Posts
In the end if the target group (competitive sc2 spectator base) is mediocre and on the decline, then some big players will obviously take their toys somewhere else. If the numbers aren't there no amount of artificial support will do in the long run. | ||
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RanDomFox
United States84 Posts
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XMRayne
Germany8 Posts
On January 26 2013 06:26 BlaineMono wrote: If LG are at the point of considering dropping the support, which we can only assume from OP, then it's already too late to do anything. OP and people posting on FB only make the cause look desperate. Posting about how one bought an LG product because one wanted to support the team is ridiculous. If you decide to buy a monitor based on some sponsoring deal WILLINGLY then you are just plain dumb and everyone sane knows this including the marketing person who decides on making such a sponsoring deal. Marketing doesn't work like that, it should influence you subconsciously to buy something. If you need to prove someone on how much their marketing strategy worked on you, then something is not right here. In the end if the target group (competitive sc2 spectator base) is mediocre and on the decline, then some big players will obviously take their toys somewhere else. If the numbers aren't there no amount of artificial support will do in the long run. As someone working in marketing (albeit for a rather small company) I don't think you have ANY idea what you're talking about... | ||
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Evangelist
1246 Posts
On January 26 2013 06:26 BlaineMono wrote: If LG are at the point of considering dropping the support, which we can only assume from OP, then it's already too late to do anything. OP and people posting on FB only make the cause look desperate. Posting about how one bought an LG product because one wanted to support the team is ridiculous. If you decide to buy a monitor based on some sponsoring deal WILLINGLY then you are just plain dumb and everyone sane knows this including the marketing person who decides on making such a sponsoring deal. Marketing doesn't work like that, it should influence you subconsciously to buy something. If you need to prove someone on how much their marketing strategy worked on you, then something is not right here. In the end if the target group (competitive sc2 spectator base) is mediocre and on the decline, then some big players will obviously take their toys somewhere else. If the numbers aren't there no amount of artificial support will do in the long run. Uhm. That's not how marketing works. Marketing is about influencing a person's conscious choice. You don't subconsciously buy anything. In fact, if someone figured out how to do that and it was documented it would be illegal so fast you'd actually be able to hear the rush of air from lawyers opening their briefcases to take the claim. Sponsorship is a tremendous way to do that. | ||
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Strawburry17
Australia130 Posts
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Mongolbonjwa
Finland376 Posts
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