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e-Sports Team - Entry #2

Blogs > Th0R
Post a Reply
Th0R
Profile Blog Joined October 2010
Canada359 Posts
Last Edited: 2014-11-12 18:22:59
November 12 2014 18:20 GMT
#1
Hello everyone! A few days ago I made a post about how I wanted to document everything about me building an e-Sports team and the thought process behind every decision I make to further the team. If you would like to read up about my introduction and proposal, you can find the blog here: LINK

Well during these last couple of days (reading week at my university so I have a week off) I had been thinking about where I want to go with this team, setting its goals for the future and ironing out the brand for the team.

I think it be fitting that the name of the team be "Impact e-Sports". Why you ask? Well for many reasons I obviously want to make a major impact on the e-Sports community. This is where I want to foster a career. I had actually been discussing the naming process with my friends to get an outside opinion. They actually hated the idea of having e-Sports in the name of the team. I however disagreed with this notion. My thought process behind this part of the naming, is it puts the team in the open about what it actually represents. Naming it something like "Impact Gaming" or just "Impact" both of which they suggested, could confuse new people who are just hearing about the team. First impressions always make a difference and in this day in age lots of web based consumers don't want to read about a company and what it represents unless they are genuinely interested (hence the TL:DR).

Now for the other half of this blog, the goals. Goals is what will definitely define me as a manager and CEO and will ultimately set the team apart from others. Goals is something that shouldn't be taken lightly and having a clear direction of what you want out of your team and staff is very important. Being dodgy and constantly changing goals, wants, needs etc. from the team just makes you appear shady and inexperienced.

The first and only goal that I have fleshed at the moment, is sharing which titles this team will represent. As of now I have decided for to branch out into two Blizzard titles. Starcraft II and Heroes of the Storm. Starcraft for obvious reasons. I have grown up with Starcraft II, it is the one game I know and as it stands I'm at a skill level where I can seriously consider myself a member of the SC2 roster and develop my skill further, as the team develops. Heroes of the Storm is a pretty obvious choice here as its a fresh new e-Sport title which means, new opportunities to build your brand and for new teams to make an Impact on the scene.

Lastly I do want to clarify that I am still currently playing for another SCII team, "Imperative Gaming" and as it stands I will be representing them until everything with this team is fleshed out and I feel I can take on its full responsibility, which won't be for a long time. These guys are a great bunch and I want to represent them as long as I possibly can.

Thanks for reading thus far and many more blogs to come!

*****
Protoss Player | @ScThoR_ | www.Twitch.tv/ScThoR | Business Student and Entrepreneur
TelecoM
Profile Blog Joined January 2010
United States10782 Posts
November 12 2014 22:36 GMT
#2
Cool, would like to speak with you. GL to you in the future.

PM Sent.
AKA: TelecoM[WHITE] Protoss fighting
SynC[gm]
Profile Blog Joined October 2008
United States3127 Posts
November 14 2014 13:31 GMT
#3
On November 13 2014 03:20 Th0R wrote:
I had actually been discussing the naming process with my friends to get an outside opinion. They actually hated the idea of having e-Sports in the name of the team. I however disagreed with this notion.

"I asked around for others' opinions. When they told me their opinions, I don't know why I asked"

twitch.tv/dizzywee
Boonbag
Profile Blog Joined March 2008
France3318 Posts
November 14 2014 15:08 GMT
#4
On November 14 2014 22:31 SynC[gm] wrote:
Show nested quote +
On November 13 2014 03:20 Th0R wrote:
I had actually been discussing the naming process with my friends to get an outside opinion. They actually hated the idea of having e-Sports in the name of the team. I however disagreed with this notion.

"I asked around for others' opinions. When they told me their opinions, I don't know why I asked"



pretty much what socrates does/says the whole thing damn
Th0R
Profile Blog Joined October 2010
Canada359 Posts
November 14 2014 18:49 GMT
#5
Yeah it seems a little silly I understand, but hearing more than one opinion is often good. They gave me their reasons why having "e-Sports" in the name was bad, and what I took away from their argument is that it "rolled off the tongue badly".

Too me this is completely branding issue and I'd rather have our roots in our name than just a cool name in general. Especially with a start up.

Like I said in the previous blog as well, I will be documenting every idea, decision, and decision process within in my blog.
Protoss Player | @ScThoR_ | www.Twitch.tv/ScThoR | Business Student and Entrepreneur
revalence123
Profile Blog Joined April 2014
United States102 Posts
November 16 2014 01:06 GMT
#6
I like that name. Its somewhat unique, has a meaning behind, and sounds pretty badass. Hope you can figure out all the particulars for the goals you have in mind, and I think it is cool you are will to take on two teams instead of one.
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