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IGN growing eSports? Eh, maybe...

Blogs > Cedstick
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Cedstick
Profile Blog Joined November 2009
Canada3336 Posts
Last Edited: 2011-04-20 04:57:49
April 20 2011 04:38 GMT
#1
Listening to State of the Game right now, I can't help but be pessimistic during Alex Conn's re-assurance that, yes, they will be trying to grow eSports! For sure, guys! Now, I'll back-up a sec and say I've got nothing against him, as he seems like a good dude, and was actually pretty transparent for the most part, openly stating, "yep, this is good for us and we know it." And, honestly, more attention given to Starcraft and "eSports" is good, I will admit.

Growing eSports, though? Reaching-out to bring new people in to the community? I'd like to thank Geoff for sticking the question to Alex and trying to weed-out what we want to hear, and despite not divulging much, it raises the point. With Alex's answer in mind, do me a favour, and check the front page of IGN.com. Look down the side-bars. Click "All Updates," and check the different tabs. Check everything. Something missing? Perhaps something pointing towards the burgeoning eSports scene?

**Nothing. Not one link to Starcraft anywhere on the front page. No link to an "IPL," no mention of eSports -- nothing. I hate to be a pessimist, as, like I said, a random "ProLeague" is better than none at all, but we're at the point where we really do have to start thinking about broadening the audience, and giving a website it's hoped-for sustained hits and ad revenue without a question isn't exactly the way.

A random thought while listening to more free marketing for people like Sundance (who likes the Marines.) At least MLG is reaching-out to more people, though.

**EDIT: nevermind, there's a link in the very top-right to the ProLeague. Regardless, it's still something that I think should be on our minds -- spreading outside our insular community.

*
"What does Rivington do when he's not commentating?" "Drool." ~ Categorist
eNtitY~
Profile Joined January 2007
United States1293 Posts
April 20 2011 04:44 GMT
#2
They already have an amazing production value, I'm so pumped for their league.
http://www.starcraftdream.com
Gliche
Profile Blog Joined August 2008
United States811 Posts
April 20 2011 05:50 GMT
#3
I have preface this by saying that I haven't listened to this week's SotG. While it's good to bring awareness of this issue to them, I can see why IGN is so anxious about this move. You have to realize that most of IGN's viewership is not the hardcore crowd. Many people who are gamers themselves scoff at gaming being anything more than just "for fun." They do not want to alienate anyone in their current audience. If I were them, I would start a separate website for IPL and go all out for Starcraft there. On the main IGN website, they will have to tread carefully. Is it fair to have to segregate people like this? It's not exactly the best situation for us, but I think it's the most realistic way to approach it.
KT fighting~!! | Designing things is fun!
Jibba
Profile Blog Joined October 2007
United States22883 Posts
April 20 2011 06:14 GMT
#4
It's ESPORTS. It's coming.
ModeratorNow I'm distant, dark in this anthrobeat
Oreo7
Profile Blog Joined December 2010
United States1647 Posts
April 20 2011 06:14 GMT
#5
It's far to early to judge whether they're doing a good job bringing in new people - we can def. only judge that once we see stream numbers.
Stork HerO and Protoss everywhere - redfive on bnet
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