• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 06:54
CET 12:54
KST 20:54
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
RSL Revival - 2025 Season Finals Preview8RSL Season 3 - Playoffs Preview0RSL Season 3 - RO16 Groups C & D Preview0RSL Season 3 - RO16 Groups A & B Preview2TL.net Map Contest #21: Winners12
Community News
Weekly Cups (Dec 29-Jan 4): Protoss rolls, 2v2 returns6[BSL21] Non-Korean Championship - Starts Jan 103SC2 All-Star Invitational: Jan 17-1822Weekly Cups (Dec 22-28): Classic & MaxPax win, Percival surprises3Weekly Cups (Dec 15-21): Classic wins big, MaxPax & Clem take weeklies3
StarCraft 2
General
Weekly Cups (Dec 29-Jan 4): Protoss rolls, 2v2 returns SC2 All-Star Invitational: Jan 17-18 Weekly Cups (Dec 22-28): Classic & MaxPax win, Percival surprises Chinese SC2 server to reopen; live all-star event in Hangzhou Starcraft 2 Zerg Coach
Tourneys
WardiTV Winter Cup WardiTV Mondays SC2 AI Tournament 2026 OSC Season 13 World Championship uThermal 2v2 Circuit
Strategy
Simple Questions Simple Answers
Custom Maps
Map Editor closed ?
External Content
Mutation # 507 Well Trained Mutation # 506 Warp Zone Mutation # 505 Rise From Ashes Mutation # 504 Retribution
Brood War
General
BGH Auto Balance -> http://bghmmr.eu/ BW General Discussion I would like to say something about StarCraft StarCraft & BroodWar Campaign Speedrun Quest Data analysis on 70 million replays
Tourneys
[Megathread] Daily Proleagues [BSL21] Grand Finals - Sunday 21:00 CET [BSL21] Non-Korean Championship - Starts Jan 10 SLON Grand Finals – Season 2
Strategy
Game Theory for Starcraft Simple Questions, Simple Answers Current Meta [G] How to get started on ladder as a new Z player
Other Games
General Games
Nintendo Switch Thread Stormgate/Frost Giant Megathread General RTS Discussion Thread Awesome Games Done Quick 2026! Should offensive tower rushing be viable in RTS games?
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas Survivor II: The Amazon Sengoku Mafia
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Trading/Investing Thread The Big Programming Thread Canadian Politics Mega-thread
Fan Clubs
White-Ra Fan Club
Media & Entertainment
Anime Discussion Thread [Manga] One Piece
Sports
2024 - 2026 Football Thread Formula 1 Discussion
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List TL+ Announced
Blogs
How do archons sleep?
8882
Psychological Factors That D…
TrAiDoS
James Bond movies ranking - pa…
Topin
StarCraft improvement
iopq
GOAT of Goats list
BisuDagger
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1703 users

Telecom Behemoth SK Telecom to Sponsor Boxer

Forum Index > News
Post a Reply
1 2 3 4 Next All
mensrea
Profile Joined September 2002
Canada5062 Posts
Last Edited: 2004-04-11 18:26:25
April 08 2004 14:45 GMT
#1
Some interesting news from Korea: after much anticipation, the Korean telecommunications giant SK Telecom, one of the bluest of blue chip companies in Asia, has officially announced that it will be taking over and sponsoring Boxer's 4U team. Financial details have not been released yet, but officials close to the deal did confirm that Boxer would be awarded the richest contract in professional gaming history. So much for Nal_rA's record!!

In fact, SKT has also made it clear that they intend to treat the rest of the 4U team in a manner consistent with the company's status as one of the largest, most valuable companies in Asia. Besides funding for players and manager salaries and day-to-day operating expenses, the sponsorship package includes a spacious 3550+ sq. feet team office/dormitory as well as an official team van that seats 12 (appropriately, a 2004 Chevrolet Starcraft - I'm not joking). It was reported that SKT is expected to invest several million dollars (US) in total per year on the sponsorship and operation of Boxer's team. That is some SERIOUS cash.

The news comes hot on the heels of KTF's (the second largest mobile telecommunications company in Korea after - you guessed it - SKT) recent shock announcement that it would be signing reigning OGN Starleague champion Nal_rA ("Kang Min") to its newly-minted team for a reported salary of US $100,000. KTF has been on a spending binge since it decided to put together its own pro team, easily outspending rivals to stock up on champion-caliber players like Reach(P), TheMarine(T), Chojja(Z), Sync(T) and, of course, the aforementioned Nal_rA(P). KTF's Daddy Warbucks tactics drew some heavy fire from hardcore fans of the game (and from opposing teams), many accusing it of trying to create a pro gaming version of Real Madrid.

Well, every Real Madrid deserves a Manchester United, and if anyone can outspend KTF, it's SKT (SKT took in revenues of US $8.2 billion in 2003 alone - some serious resource gathering macro!). Let the money war begin!

What's really interesting is that many in Korea see all this corporate sponsorship activity as an extension of the fierce business competition SKT and KTF have been engaged in for a share of Korea's enormous mobile telecom market. Some analysts predict it's only a matter of time before the third mega-member of the mobile telecom triumvirate in Korea, LG Telecom, joins the pro gaming sponsorship fray.

No big surprise now if that happens. I thought something was up when I found out OGN's next Starleague sponsor is going to be Gillette (see the Game Notes from my report on the Nal_rA vs Zeus OSL final for details). It's indicative of how mainstream SC/BW is in Korea that a company like Gillette, which has virtually nothing to do with the gaming industry, is still willing to throw over US $400,000 at sponsoring a gaming tournament.

Watch out Tiger Woods! SlayerS_BoxeR cometh!!

EDIT: The financial details have apparently been released. Boxer's one sexy, rich beast! Check it out here.

(Check out the original news source at Sports Chosun)


[image loading]


Members of the new royal family of professional gaming, Team 4U. From the left, iloveoov(T) (Choi Yeon-sung), Kos(T) (Kim Hyun-jin), SlayerS_BoxeR(T) (Im Yo-hwan), IntoTheRainbow(P) (Kim Sung-jae), ZergLee(Z) (Lee Chang-hoon), Kingdom(P) (Bak Yong-wook)
actus non facit reum, nisi mens sit rea.
tonycia1
Profile Joined March 2004
United States162 Posts
April 08 2004 14:53 GMT
#2
wow...boxer is rich
benzoic-acid
Profile Joined February 2004
Korea (South)427 Posts
April 08 2004 14:55 GMT
#3
Random thoughts:
Do they still have the same coach?
They're probably gonna have to practice a lot more...
SK is sick, Rainbow and Kos are their FOURTH and FIFTH best players.
SK the company is probably the second best overall company in Korea, after Samsung. They will probably run the team really, really well
C6H7O2
SoMuchBetter
Profile Blog Joined April 2003
Australia10606 Posts
April 08 2004 14:58 GMT
#4
haha <3
AUSSIESCUM
TeamLiquid eSTROgeneral #1 • RIP
mensrea
Profile Joined September 2002
Canada5062 Posts
April 08 2004 15:01 GMT
#5
Yes - same coach (Joo Hoon). He's a sports psychologist by training, no less. The other teams don't stand a chance.
actus non facit reum, nisi mens sit rea.
dork
Profile Joined September 2003
Canada2207 Posts
April 08 2004 15:09 GMT
#6
Chojja(T) he's made the switch to terran already?
staring at the world through the rear view
Hot_Bid
Profile Blog Joined October 2003
Braavos36389 Posts
April 08 2004 15:13 GMT
#7
where does it say Chojja?
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
mensrea
Profile Joined September 2002
Canada5062 Posts
April 08 2004 15:20 GMT
#8
I've just edited this in - the team van is a 2004 Chevrolet Starcraft. I shit you not.
actus non facit reum, nisi mens sit rea.
STIMEY d okgm fish
Profile Joined August 2003
Canada6140 Posts
April 08 2004 15:22 GMT
#9
i was just thinking the other day that the best pros must have sports psychologists or at least they should
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:28 GMT
#10
Haha, a STARCRAFT!
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:29 GMT
#11
Oh, do I see some marketing potential for Chevy? :p
radiaL
Profile Joined August 2003
Andorra2690 Posts
April 08 2004 15:32 GMT
#12
Chevrolet Starcraft makes me giggly in a good way
sideproject: twitch.tv Starcraft II Viewers data - http://twitchsc2data.com/
DoubleStormIII
Profile Joined January 2004
Korea (South)2610 Posts
April 08 2004 15:32 GMT
#13
Real Madrid doesn't always win, so we shall see.
Double Storm On You!
dork
Profile Joined September 2003
Canada2207 Posts
April 08 2004 15:33 GMT
#14
On April 09 2004 00:20 mensrea wrote:
I've just edited this in - the team van is a 2004 Chevrolet Starcraft. I shit you not.


lol thats awesome
and you edited the T to Z right, i thought he had made the switch :O
staring at the world through the rear view
radiaL
Profile Joined August 2003
Andorra2690 Posts
April 08 2004 15:34 GMT
#15
Pics of the Van? Does it look more like a vulture or a tank?
sideproject: twitch.tv Starcraft II Viewers data - http://twitchsc2data.com/
Yarertz
Profile Joined February 2003
Djibouti1891 Posts
April 08 2004 15:36 GMT
#16
OMG so COOL
StarCraft : 26.IX.2001 - 8.XII.2004 (1167 days) R.I.P [`]
mensrea
Profile Joined September 2002
Canada5062 Posts
Last Edited: 2004-04-08 15:39:57
April 08 2004 15:37 GMT
#17
Something like this (tho the pic is of an older model):

[image loading]


Ignore the "StarShuttle." That's just the name of some company that custom converts vans. If you look closely at the side just to the front of the driver side door...
actus non facit reum, nisi mens sit rea.
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:42 GMT
#18
On April 09 2004 00:32 DoubleStormIII wrote:
Real Madrid doesn't always win, so we shall see.

Real Madrid is KTF, Manchester United is 4U.

Speaking of which... some of these teams need new names. Because there's real team names such as 4U, Greatest Ones, DreamTeam, Pirites of Space, etc. They need to stop using just the sponsor names and have a secondary name as well as the sponsor name. I think the KTF guys are called the Magic N's or something, but it's never used.
DV8
Profile Joined December 2002
United States1623 Posts
April 08 2004 15:48 GMT
#19
Yeah I remember walking home from school one day and pausing when I saw a van that read "starcraft" it looked like crap but I couldn't stop laughing at the idea.
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:49 GMT
#20
And I'm surprised nobody mentioned anything about the BLUE letters that he used.
1 2 3 4 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 2h 6m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
SortOf 213
StarCraft: Brood War
Britney 34526
Rain 3034
Sea 2158
GuemChi 1501
Shuttle 1029
FanTaSy 745
Stork 406
ZerO 399
firebathero 370
actioN 363
[ Show more ]
Soma 256
Light 252
EffOrt 246
Last 229
Snow 221
Hyuk 213
Mini 178
Leta 161
ToSsGirL 147
ggaemo 121
Aegong 114
Pusan 91
hero 79
Hyun 78
Sharp 65
ajuk12(nOOB) 65
Barracks 61
Killer 59
Movie 54
910 45
Nal_rA 44
JYJ 34
sorry 30
NaDa 22
NotJumperer 22
soO 20
Noble 16
zelot 12
Terrorterran 11
Sacsri 8
HiyA 5
Icarus 5
Dota 2
XaKoH 973
XcaliburYe497
NeuroSwarm133
Counter-Strike
olofmeister2221
zeus1192
shoxiejesuss910
x6flipin579
Other Games
singsing1875
B2W.Neo1309
Pyrionflax500
JimRising 443
Fuzer 334
Sick191
ZerO(Twitch)4
Organizations
Other Games
gamesdonequick27720
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 13 non-featured ]
StarCraft 2
• LUISG 43
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Jankos5658
• HappyZerGling211
Upcoming Events
OSC
2h 6m
Classic vs Krystianer
Solar vs TBD
ShoWTimE vs TBD
MaxPax vs TBD
MaNa vs MilkiCow
GgMaChine vs Mixu
SOOP
1d 16h
SHIN vs GuMiho
Cure vs Creator
The PondCast
1d 22h
Sparkling Tuna Cup
2 days
IPSL
3 days
DragOn vs Sziky
Replay Cast
3 days
Wardi Open
4 days
Monday Night Weeklies
4 days
The PondCast
6 days
Liquipedia Results

Completed

Proleague 2026-01-06
WardiTV 2025
META Madness #9

Ongoing

C-Race Season 1
IPSL Winter 2025-26
OSC Championship Season 13
eXTREMESLAND 2025
SL Budapest Major 2025
ESL Impact League Season 8
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025

Upcoming

Escore Tournament S1: W3
BSL 21 Non-Korean Championship
CSL 2025 WINTER (S19)
Acropolis #4
IPSL Spring 2026
Bellum Gens Elite Stara Zagora 2026
HSC XXVIII
Rongyi Cup
Thunderfire SC2 All-star 2025
Big Gabe Cup #3
Nations Cup 2026
Underdog Cup #3
NA Kuram Kup
BLAST Open Spring 2026
ESL Pro League Season 23
ESL Pro League Season 23
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.