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Active: 2009 users

Telecom Behemoth SK Telecom to Sponsor Boxer

Forum Index > News
Post a Reply
1 2 3 4 Next All
mensrea
Profile Joined September 2002
Canada5062 Posts
Last Edited: 2004-04-11 18:26:25
April 08 2004 14:45 GMT
#1
Some interesting news from Korea: after much anticipation, the Korean telecommunications giant SK Telecom, one of the bluest of blue chip companies in Asia, has officially announced that it will be taking over and sponsoring Boxer's 4U team. Financial details have not been released yet, but officials close to the deal did confirm that Boxer would be awarded the richest contract in professional gaming history. So much for Nal_rA's record!!

In fact, SKT has also made it clear that they intend to treat the rest of the 4U team in a manner consistent with the company's status as one of the largest, most valuable companies in Asia. Besides funding for players and manager salaries and day-to-day operating expenses, the sponsorship package includes a spacious 3550+ sq. feet team office/dormitory as well as an official team van that seats 12 (appropriately, a 2004 Chevrolet Starcraft - I'm not joking). It was reported that SKT is expected to invest several million dollars (US) in total per year on the sponsorship and operation of Boxer's team. That is some SERIOUS cash.

The news comes hot on the heels of KTF's (the second largest mobile telecommunications company in Korea after - you guessed it - SKT) recent shock announcement that it would be signing reigning OGN Starleague champion Nal_rA ("Kang Min") to its newly-minted team for a reported salary of US $100,000. KTF has been on a spending binge since it decided to put together its own pro team, easily outspending rivals to stock up on champion-caliber players like Reach(P), TheMarine(T), Chojja(Z), Sync(T) and, of course, the aforementioned Nal_rA(P). KTF's Daddy Warbucks tactics drew some heavy fire from hardcore fans of the game (and from opposing teams), many accusing it of trying to create a pro gaming version of Real Madrid.

Well, every Real Madrid deserves a Manchester United, and if anyone can outspend KTF, it's SKT (SKT took in revenues of US $8.2 billion in 2003 alone - some serious resource gathering macro!). Let the money war begin!

What's really interesting is that many in Korea see all this corporate sponsorship activity as an extension of the fierce business competition SKT and KTF have been engaged in for a share of Korea's enormous mobile telecom market. Some analysts predict it's only a matter of time before the third mega-member of the mobile telecom triumvirate in Korea, LG Telecom, joins the pro gaming sponsorship fray.

No big surprise now if that happens. I thought something was up when I found out OGN's next Starleague sponsor is going to be Gillette (see the Game Notes from my report on the Nal_rA vs Zeus OSL final for details). It's indicative of how mainstream SC/BW is in Korea that a company like Gillette, which has virtually nothing to do with the gaming industry, is still willing to throw over US $400,000 at sponsoring a gaming tournament.

Watch out Tiger Woods! SlayerS_BoxeR cometh!!

EDIT: The financial details have apparently been released. Boxer's one sexy, rich beast! Check it out here.

(Check out the original news source at Sports Chosun)


[image loading]


Members of the new royal family of professional gaming, Team 4U. From the left, iloveoov(T) (Choi Yeon-sung), Kos(T) (Kim Hyun-jin), SlayerS_BoxeR(T) (Im Yo-hwan), IntoTheRainbow(P) (Kim Sung-jae), ZergLee(Z) (Lee Chang-hoon), Kingdom(P) (Bak Yong-wook)
actus non facit reum, nisi mens sit rea.
tonycia1
Profile Joined March 2004
United States162 Posts
April 08 2004 14:53 GMT
#2
wow...boxer is rich
benzoic-acid
Profile Joined February 2004
Korea (South)427 Posts
April 08 2004 14:55 GMT
#3
Random thoughts:
Do they still have the same coach?
They're probably gonna have to practice a lot more...
SK is sick, Rainbow and Kos are their FOURTH and FIFTH best players.
SK the company is probably the second best overall company in Korea, after Samsung. They will probably run the team really, really well
C6H7O2
SoMuchBetter
Profile Blog Joined April 2003
Australia10606 Posts
April 08 2004 14:58 GMT
#4
haha <3
AUSSIESCUM
TeamLiquid eSTROgeneral #1 • RIP
mensrea
Profile Joined September 2002
Canada5062 Posts
April 08 2004 15:01 GMT
#5
Yes - same coach (Joo Hoon). He's a sports psychologist by training, no less. The other teams don't stand a chance.
actus non facit reum, nisi mens sit rea.
dork
Profile Joined September 2003
Canada2207 Posts
April 08 2004 15:09 GMT
#6
Chojja(T) he's made the switch to terran already?
staring at the world through the rear view
Hot_Bid
Profile Blog Joined October 2003
Braavos36399 Posts
April 08 2004 15:13 GMT
#7
where does it say Chojja?
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
mensrea
Profile Joined September 2002
Canada5062 Posts
April 08 2004 15:20 GMT
#8
I've just edited this in - the team van is a 2004 Chevrolet Starcraft. I shit you not.
actus non facit reum, nisi mens sit rea.
STIMEY d okgm fish
Profile Joined August 2003
Canada6140 Posts
April 08 2004 15:22 GMT
#9
i was just thinking the other day that the best pros must have sports psychologists or at least they should
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:28 GMT
#10
Haha, a STARCRAFT!
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:29 GMT
#11
Oh, do I see some marketing potential for Chevy? :p
radiaL
Profile Joined August 2003
Andorra2690 Posts
April 08 2004 15:32 GMT
#12
Chevrolet Starcraft makes me giggly in a good way
sideproject: twitch.tv Starcraft II Viewers data - http://twitchsc2data.com/
DoubleStormIII
Profile Joined January 2004
Korea (South)2610 Posts
April 08 2004 15:32 GMT
#13
Real Madrid doesn't always win, so we shall see.
Double Storm On You!
dork
Profile Joined September 2003
Canada2207 Posts
April 08 2004 15:33 GMT
#14
On April 09 2004 00:20 mensrea wrote:
I've just edited this in - the team van is a 2004 Chevrolet Starcraft. I shit you not.


lol thats awesome
and you edited the T to Z right, i thought he had made the switch :O
staring at the world through the rear view
radiaL
Profile Joined August 2003
Andorra2690 Posts
April 08 2004 15:34 GMT
#15
Pics of the Van? Does it look more like a vulture or a tank?
sideproject: twitch.tv Starcraft II Viewers data - http://twitchsc2data.com/
Yarertz
Profile Joined February 2003
Djibouti1891 Posts
April 08 2004 15:36 GMT
#16
OMG so COOL
StarCraft : 26.IX.2001 - 8.XII.2004 (1167 days) R.I.P [`]
mensrea
Profile Joined September 2002
Canada5062 Posts
Last Edited: 2004-04-08 15:39:57
April 08 2004 15:37 GMT
#17
Something like this (tho the pic is of an older model):

[image loading]


Ignore the "StarShuttle." That's just the name of some company that custom converts vans. If you look closely at the side just to the front of the driver side door...
actus non facit reum, nisi mens sit rea.
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:42 GMT
#18
On April 09 2004 00:32 DoubleStormIII wrote:
Real Madrid doesn't always win, so we shall see.

Real Madrid is KTF, Manchester United is 4U.

Speaking of which... some of these teams need new names. Because there's real team names such as 4U, Greatest Ones, DreamTeam, Pirites of Space, etc. They need to stop using just the sponsor names and have a secondary name as well as the sponsor name. I think the KTF guys are called the Magic N's or something, but it's never used.
DV8
Profile Joined December 2002
United States1623 Posts
April 08 2004 15:48 GMT
#19
Yeah I remember walking home from school one day and pausing when I saw a van that read "starcraft" it looked like crap but I couldn't stop laughing at the idea.
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
April 08 2004 15:49 GMT
#20
And I'm surprised nobody mentioned anything about the BLUE letters that he used.
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