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XMG.SC2 2015 - plans and current status - Page 4

Forum Index > SC2 General
73 CommentsPost a Reply
Prev 1 2 3 4 All
SetGuitarsToKill
Profile Blog Joined December 2013
Canada28396 Posts
December 01 2014 15:06 GMT
#61
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Idiots and the Kas thing.
Community News"As long as you have a warp prism you can't be bad at harassment" - Maru | @SetGuitars2Kill
LeLfe
Profile Joined February 2011
France3160 Posts
December 01 2014 15:10 GMT
#62
On December 01 2014 10:45 Faefae wrote:
Show nested quote +
On December 01 2014 10:36 TargA wrote:
I think we're all waiting for the XlorD comeback !

Sexlord 5 0

at least this time he would really be able to be "as good as Stephano" in less than 6months :/
Writer for Red bull (Fr) and Iron Squid (En/Fr) @ClemLeLfe on twitter
Thax
Profile Joined July 2014
Belgium1060 Posts
December 01 2014 15:42 GMT
#63
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.


I'm pretty sure being pro-"social justice" is being perceived as a good thing by most people. "SJW" really is the most idiotic slur I've ever encountered. Everytime someone "accuses" me of being a SJW, all I can do is go: "Yea, ok. And?"
WGT-Baal
Profile Blog Joined June 2008
France3413 Posts
December 01 2014 17:33 GMT
#64
thank you for your transparency!

good luck for 2015!
Horang2 fan
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:17:59
December 01 2014 18:07 GMT
#65
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Probably by bitter nerds who have neither a GF nor success in Starcraft.

While on the first look it appears questionable, if a Maddelisk workout video helps the scene, it should be clear that a vibrant scene depends on diversity. Interest in players drives esports.

Female players can also help to attract a female audience with the statement that video games are not just for boys.

It is easy to complain in a TL thread about SJW. It is not as easy to practice SC2 almost every day and earn a continuous personal sponsorship.
You don't choose to play zerg. The zerg choose you.
HsDLTitich
Profile Blog Joined October 2012
Italy830 Posts
December 01 2014 18:09 GMT
#66
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?


Butthurt Gamergatorz
I used to organize tournaments for ESL Italy and referee Go4SC2s, WCSs, and IEMs for ESL SC2.
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:34:18
December 01 2014 18:25 GMT
#67
On December 01 2014 09:57 Shinespark wrote:
Show nested quote +
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?

That is not comparable I think. NASL held tournaments. XMG only sponsors players and events.

Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

But talking from a pure business's point of view: Asus or Red Bull now sponsor some events for long enough, that they appear as a part of it. While I consider the "RoG" brand by Asus marketing BS, it begins to appear credible. Do BenQ or Eizo really make better monitors for the money than other brands? I don't believe that. But they are visible in the scene.

I think, the Starcraft scene is unique. The passion required to play it online without quitting while in bronze. The willingness to accept losses. The devotion to watch tournaments live even if they are held at an inconvenient time.
You don't choose to play zerg. The zerg choose you.
b0zz
Profile Joined June 2014
France20 Posts
December 01 2014 18:34 GMT
#68
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible

b0zzo @ twitch chat multiple times GSL winner
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
December 01 2014 18:52 GMT
#69
On December 02 2014 03:25 [F_]aths wrote:
Show nested quote +
On December 01 2014 09:57 Shinespark wrote:
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?


Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

Well to be fair if you look at the message of the commercials of regular sports brands (for sport shoes, equipment, etc) it is the same "this product will make you better" BS, so XMG's advertising makes sense to me.
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
fruity.
Profile Joined April 2012
England1711 Posts
December 01 2014 22:28 GMT
#70
On December 02 2014 03:34 b0zz wrote:
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible



That guy said he wasn't German.
Ex Zerg learning Terran. A bold move.
SeriousLus
Profile Joined July 2012
169 Posts
December 01 2014 23:01 GMT
#71
I really dont like that hint of maybe not sponsoring HSC anymore. Makes me extremely nervous. Otherwise, XMG is pretty cool overall. I sure could use one of their Lappy`s.
0x101
Profile Joined February 2012
Latvia12 Posts
December 06 2014 15:27 GMT
#72
I'm buing an XMG laptop for my girlfriend and then (if it is as awesome as it looks like from the specs/reviews) another for myself.
All because of XMG supporting StarCraft. Thank you, people, for focusing on a smaller community (with higher percentage of successful people with money though Kappa).
--
Cheers, jm

User was warned for this post
Whine less, play more. StarCraft is A.L.I.V.E.
Mistakes
Profile Joined February 2011
United States1102 Posts
December 17 2014 01:04 GMT
#73
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D
StarCraft | www.psistorm.com | www.twitter.com/MistakesSC | www.twitch.tv/MistakesSC | Seattle
shid0x
Profile Joined July 2012
Korea (South)5014 Posts
December 17 2014 01:10 GMT
#74
On December 17 2014 10:04 Mistakes wrote:
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D


"wants"
No.

Its pretty much just marketing considering their plan.
RIP MKP
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