• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 14:05
CET 20:05
KST 04:05
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Intel X Team Liquid Seoul event: Showmatches and Meet the Pros10[ASL20] Finals Preview: Arrival13TL.net Map Contest #21: Voting12[ASL20] Ro4 Preview: Descent11Team TLMC #5: Winners Announced!3
Community News
Starcraft, SC2, HoTS, WC3, returning to Blizzcon!20$5,000+ WardiTV 2025 Championship5[BSL21] RO32 Group Stage3Weekly Cups (Oct 26-Nov 2): Liquid, Clem, Solar win; LAN in Philly2Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win9
StarCraft 2
General
Starcraft, SC2, HoTS, WC3, returning to Blizzcon! RotterdaM "Serral is the GOAT, and it's not close" Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win 5.0.15 Patch Balance Hotfix (2025-10-8) TL.net Map Contest #21: Voting
Tourneys
$5,000+ WardiTV 2025 Championship Constellation Cup - Main Event - Stellar Fest Merivale 8 Open - LAN - Stellar Fest Sea Duckling Open (Global, Bronze-Diamond) $3,500 WardiTV Korean Royale S4
Strategy
Custom Maps
Map Editor closed ?
External Content
Mutation # 498 Wheel of Misfortune|Cradle of Death Mutation # 497 Battle Haredened Mutation # 496 Endless Infection Mutation # 495 Rest In Peace
Brood War
General
BGH Auto Balance -> http://bghmmr.eu/ SnOw's ASL S20 Finals Review [BSL21] RO32 Group Stage Practice Partners (Official) [ASL20] Ask the mapmakers — Drop your questions
Tourneys
[Megathread] Daily Proleagues [BSL21] RO32 Group B - Sunday 21:00 CET [BSL21] RO32 Group A - Saturday 21:00 CET BSL21 Open Qualifiers Week & CONFIRM PARTICIPATION
Strategy
Current Meta How to stay on top of macro? PvZ map balance Soma's 9 hatch build from ASL Game 2
Other Games
General Games
Stormgate/Frost Giant Megathread Nintendo Switch Thread Dawn of War IV ZeroSpace Megathread General RTS Discussion Thread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread SPIRED by.ASL Mafia {211640}
Community
General
US Politics Mega-thread Things Aren’t Peaceful in Palestine Russo-Ukrainian War Thread YouTube Thread Dating: How's your luck?
Fan Clubs
White-Ra Fan Club The herO Fan Club!
Media & Entertainment
Movie Discussion! [Manga] One Piece Anime Discussion Thread Korean Music Discussion Series you have seen recently...
Sports
2024 - 2026 Football Thread NBA General Discussion MLB/Baseball 2023 TeamLiquid Health and Fitness Initiative For 2023 Formula 1 Discussion
World Cup 2022
Tech Support
SC2 Client Relocalization [Change SC2 Language] Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
Saturation point
Uldridge
DnB/metal remix FFO Mick Go…
ImbaTosS
Why we need SC3
Hildegard
Career Paths and Skills for …
TrAiDoS
Reality "theory" prov…
perfectspheres
Our Last Hope in th…
KrillinFromwales
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1838 users

XMG.SC2 2015 - plans and current status - Page 4

Forum Index > SC2 General
73 CommentsPost a Reply
Prev 1 2 3 4 All
SetGuitarsToKill
Profile Blog Joined December 2013
Canada28396 Posts
December 01 2014 15:06 GMT
#61
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Idiots and the Kas thing.
Community News"As long as you have a warp prism you can't be bad at harassment" - Maru | @SetGuitars2Kill
LeLfe
Profile Joined February 2011
France3160 Posts
December 01 2014 15:10 GMT
#62
On December 01 2014 10:45 Faefae wrote:
Show nested quote +
On December 01 2014 10:36 TargA wrote:
I think we're all waiting for the XlorD comeback !

Sexlord 5 0

at least this time he would really be able to be "as good as Stephano" in less than 6months :/
Writer for Red bull (Fr) and Iron Squid (En/Fr) @ClemLeLfe on twitter
Thax
Profile Joined July 2014
Belgium1060 Posts
December 01 2014 15:42 GMT
#63
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.


I'm pretty sure being pro-"social justice" is being perceived as a good thing by most people. "SJW" really is the most idiotic slur I've ever encountered. Everytime someone "accuses" me of being a SJW, all I can do is go: "Yea, ok. And?"
WGT-Baal
Profile Blog Joined June 2008
France3413 Posts
December 01 2014 17:33 GMT
#64
thank you for your transparency!

good luck for 2015!
Horang2 fan
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:17:59
December 01 2014 18:07 GMT
#65
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Probably by bitter nerds who have neither a GF nor success in Starcraft.

While on the first look it appears questionable, if a Maddelisk workout video helps the scene, it should be clear that a vibrant scene depends on diversity. Interest in players drives esports.

Female players can also help to attract a female audience with the statement that video games are not just for boys.

It is easy to complain in a TL thread about SJW. It is not as easy to practice SC2 almost every day and earn a continuous personal sponsorship.
You don't choose to play zerg. The zerg choose you.
HsDLTitich
Profile Blog Joined October 2012
Italy830 Posts
December 01 2014 18:09 GMT
#66
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?


Butthurt Gamergatorz
I used to organize tournaments for ESL Italy and referee Go4SC2s, WCSs, and IEMs for ESL SC2.
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:34:18
December 01 2014 18:25 GMT
#67
On December 01 2014 09:57 Shinespark wrote:
Show nested quote +
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?

That is not comparable I think. NASL held tournaments. XMG only sponsors players and events.

Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

But talking from a pure business's point of view: Asus or Red Bull now sponsor some events for long enough, that they appear as a part of it. While I consider the "RoG" brand by Asus marketing BS, it begins to appear credible. Do BenQ or Eizo really make better monitors for the money than other brands? I don't believe that. But they are visible in the scene.

I think, the Starcraft scene is unique. The passion required to play it online without quitting while in bronze. The willingness to accept losses. The devotion to watch tournaments live even if they are held at an inconvenient time.
You don't choose to play zerg. The zerg choose you.
b0zz
Profile Joined June 2014
France20 Posts
December 01 2014 18:34 GMT
#68
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible

b0zzo @ twitch chat multiple times GSL winner
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
December 01 2014 18:52 GMT
#69
On December 02 2014 03:25 [F_]aths wrote:
Show nested quote +
On December 01 2014 09:57 Shinespark wrote:
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?


Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

Well to be fair if you look at the message of the commercials of regular sports brands (for sport shoes, equipment, etc) it is the same "this product will make you better" BS, so XMG's advertising makes sense to me.
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
fruity.
Profile Joined April 2012
England1711 Posts
December 01 2014 22:28 GMT
#70
On December 02 2014 03:34 b0zz wrote:
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible



That guy said he wasn't German.
Ex Zerg learning Terran. A bold move.
SeriousLus
Profile Joined July 2012
169 Posts
December 01 2014 23:01 GMT
#71
I really dont like that hint of maybe not sponsoring HSC anymore. Makes me extremely nervous. Otherwise, XMG is pretty cool overall. I sure could use one of their Lappy`s.
0x101
Profile Joined February 2012
Latvia12 Posts
December 06 2014 15:27 GMT
#72
I'm buing an XMG laptop for my girlfriend and then (if it is as awesome as it looks like from the specs/reviews) another for myself.
All because of XMG supporting StarCraft. Thank you, people, for focusing on a smaller community (with higher percentage of successful people with money though Kappa).
--
Cheers, jm

User was warned for this post
Whine less, play more. StarCraft is A.L.I.V.E.
Mistakes
Profile Joined February 2011
United States1102 Posts
December 17 2014 01:04 GMT
#73
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D
StarCraft | www.psistorm.com | www.twitter.com/MistakesSC | www.twitch.tv/MistakesSC | Seattle
shid0x
Profile Joined July 2012
Korea (South)5014 Posts
December 17 2014 01:10 GMT
#74
On December 17 2014 10:04 Mistakes wrote:
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D


"wants"
No.

Its pretty much just marketing considering their plan.
RIP MKP
Prev 1 2 3 4 All
Please log in or register to reply.
Live Events Refresh
LAN Event
18:00
Day 3: Ursa 2v2, FFA
SteadfastSC244
IndyStarCraft 142
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
mouzHeroMarine 472
SteadfastSC 244
IndyStarCraft 142
UpATreeSC 128
ProTech37
MindelVK 37
Codebar 33
StarCraft: Brood War
Shuttle 443
firebathero 201
BRAT_OK 43
scan(afreeca) 15
ivOry 11
Shine 7
Dota 2
qojqva2938
Dendi1047
Counter-Strike
fl0m991
pashabiceps522
Other Games
FrodaN841
Mlord601
Beastyqt573
ceh9569
Lowko265
KnowMe150
ArmadaUGS118
Mew2King71
QueenE59
Trikslyr51
C9.Mang010
OptimusSC22
Organizations
Counter-Strike
PGL197
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 17 non-featured ]
StarCraft 2
• Reevou 9
• Kozan
• IndyKCrew
• sooper7s
• AfreecaTV YouTube
• Migwel
• intothetv
• LaughNgamezSOOP
StarCraft: Brood War
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• C_a_k_e 2048
• Ler73
League of Legends
• TFBlade928
Other Games
• imaqtpie967
• WagamamaTV338
• Shiphtur265
Upcoming Events
OSC
2h 55m
Replay Cast
3h 55m
OSC
16h 55m
LAN Event
19h 55m
Korean StarCraft League
1d 7h
CranKy Ducklings
1d 14h
LAN Event
1d 19h
IPSL
1d 22h
dxtr13 vs OldBoy
Napoleon vs Doodle
BSL 21
2 days
Gosudark vs Kyrie
Gypsy vs Sterling
UltrA vs Radley
Dandy vs Ptak
Replay Cast
2 days
[ Show More ]
Sparkling Tuna Cup
2 days
WardiTV Korean Royale
2 days
LAN Event
2 days
IPSL
2 days
JDConan vs WIZARD
WolFix vs Cross
BSL 21
3 days
spx vs rasowy
HBO vs KameZerg
Cross vs Razz
dxtr13 vs ZZZero
Replay Cast
3 days
Wardi Open
3 days
WardiTV Korean Royale
4 days
Replay Cast
5 days
Kung Fu Cup
5 days
Classic vs Solar
herO vs Cure
Reynor vs GuMiho
ByuN vs ShoWTimE
Tenacious Turtle Tussle
6 days
The PondCast
6 days
RSL Revival
6 days
Solar vs Zoun
MaxPax vs Bunny
Kung Fu Cup
6 days
WardiTV Korean Royale
6 days
Liquipedia Results

Completed

BSL 21 Points
SC4ALL: StarCraft II
Eternal Conflict S1

Ongoing

C-Race Season 1
IPSL Winter 2025-26
KCM Race Survival 2025 Season 4
SOOP Univ League 2025
YSL S2
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025

Upcoming

BSL Season 21
SLON Tour Season 2
BSL 21 Non-Korean Championship
Acropolis #4
HSC XXVIII
RSL Offline Finals
WardiTV 2025
RSL Revival: Season 3
Stellar Fest
META Madness #9
BLAST Bounty Winter 2026: Closed Qualifier
eXTREMESLAND 2025
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.