• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 18:58
CEST 00:58
KST 07:58
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Tournament Spotlight: FEL Cracow 20259Power Rank - Esports World Cup 202577RSL Season 1 - Final Week9[ASL19] Finals Recap: Standing Tall15HomeStory Cup 27 - Info & Preview18
Community News
[BSL 2025] H2 - Team Wars, Weeklies & SB Ladder0EWC 2025 - Replay Pack1Google Play ASL (Season 20) Announced25BSL Team Wars - Bonyth, Dewalt, Hawk & Sziky teams10Weekly Cups (July 14-20): Final Check-up0
StarCraft 2
General
#1: Maru - Greatest Players of All Time EWC 2025 - Replay Pack Tournament Spotlight: FEL Cracow 2025 Power Rank - Esports World Cup 2025 I offer completely free coaching services
Tourneys
FEL Cracov 2025 (July 27) - $10,000 live event Esports World Cup 2025 $25,000 Streamerzone StarCraft Pro Series announced $5,000 WardiTV Summer Championship 2025 WardiTV Mondays
Strategy
How did i lose this ZvP, whats the proper response
Custom Maps
External Content
Mutation # 484 Magnetic Pull Mutation #239 Bad Weather Mutation # 483 Kill Bot Wars Mutation # 482 Wheel of Misfortune
Brood War
General
[BSL 2025] H2 - Team Wars, Weeklies & SB Ladder Google Play ASL (Season 20) Announced [Update] ShieldBattery: 2025 Redesign Dewalt's Show Matches in China BGH Auto Balance -> http://bghmmr.eu/
Tourneys
[Megathread] Daily Proleagues [BSL20] Non-Korean Championship 4x BSL + 4x China CSL Xiamen International Invitational [CSLPRO] It's CSLAN Season! - Last Chance
Strategy
Simple Questions, Simple Answers [G] Mineral Boosting Does 1 second matter in StarCraft?
Other Games
General Games
Stormgate/Frost Giant Megathread Nintendo Switch Thread Total Annihilation Server - TAForever [MMORPG] Tree of Savior (Successor of Ragnarok) Path of Exile
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread Vanilla Mini Mafia
Community
General
UK Politics Mega-thread US Politics Mega-thread Stop Killing Games - European Citizens Initiative Things Aren’t Peaceful in Palestine Russo-Ukrainian War Thread
Fan Clubs
INnoVation Fan Club SKT1 Classic Fan Club!
Media & Entertainment
Anime Discussion Thread [\m/] Heavy Metal Thread Movie Discussion! [Manga] One Piece Korean Music Discussion
Sports
2024 - 2025 Football Thread Formula 1 Discussion TeamLiquid Health and Fitness Initiative For 2023 NBA General Discussion
World Cup 2022
Tech Support
Installation of Windows 10 suck at "just a moment" Computer Build, Upgrade & Buying Resource Thread
TL Community
TeamLiquid Team Shirt On Sale The Automated Ban List
Blogs
Ping To Win? Pings And Their…
TrAiDoS
momentary artworks from des…
tankgirl
from making sc maps to makin…
Husyelt
StarCraft improvement
iopq
Socialism Anyone?
GreenHorizons
Eight Anniversary as a TL…
Mizenhauer
Customize Sidebar...

Website Feedback

Closed Threads



Active: 785 users

XMG.SC2 2015 - plans and current status - Page 4

Forum Index > SC2 General
73 CommentsPost a Reply
Prev 1 2 3 4 All
SetGuitarsToKill
Profile Blog Joined December 2013
Canada28396 Posts
December 01 2014 15:06 GMT
#61
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Idiots and the Kas thing.
Community News"As long as you have a warp prism you can't be bad at harassment" - Maru | @SetGuitars2Kill
LeLfe
Profile Joined February 2011
France3160 Posts
December 01 2014 15:10 GMT
#62
On December 01 2014 10:45 Faefae wrote:
Show nested quote +
On December 01 2014 10:36 TargA wrote:
I think we're all waiting for the XlorD comeback !

Sexlord 5 0

at least this time he would really be able to be "as good as Stephano" in less than 6months :/
Writer for Red bull (Fr) and Iron Squid (En/Fr) @ClemLeLfe on twitter
Thax
Profile Joined July 2014
Belgium1060 Posts
December 01 2014 15:42 GMT
#63
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.


I'm pretty sure being pro-"social justice" is being perceived as a good thing by most people. "SJW" really is the most idiotic slur I've ever encountered. Everytime someone "accuses" me of being a SJW, all I can do is go: "Yea, ok. And?"
WGT-Baal
Profile Blog Joined June 2008
France3363 Posts
December 01 2014 17:33 GMT
#64
thank you for your transparency!

good luck for 2015!
Horang2 fan
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:17:59
December 01 2014 18:07 GMT
#65
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Probably by bitter nerds who have neither a GF nor success in Starcraft.

While on the first look it appears questionable, if a Maddelisk workout video helps the scene, it should be clear that a vibrant scene depends on diversity. Interest in players drives esports.

Female players can also help to attract a female audience with the statement that video games are not just for boys.

It is easy to complain in a TL thread about SJW. It is not as easy to practice SC2 almost every day and earn a continuous personal sponsorship.
You don't choose to play zerg. The zerg choose you.
HsDLTitich
Profile Blog Joined October 2012
Italy830 Posts
December 01 2014 18:09 GMT
#66
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?


Butthurt Gamergatorz
I used to organize tournaments for ESL Italy and referee Go4SC2s, WCSs, and IEMs for ESL SC2.
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:34:18
December 01 2014 18:25 GMT
#67
On December 01 2014 09:57 Shinespark wrote:
Show nested quote +
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?

That is not comparable I think. NASL held tournaments. XMG only sponsors players and events.

Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

But talking from a pure business's point of view: Asus or Red Bull now sponsor some events for long enough, that they appear as a part of it. While I consider the "RoG" brand by Asus marketing BS, it begins to appear credible. Do BenQ or Eizo really make better monitors for the money than other brands? I don't believe that. But they are visible in the scene.

I think, the Starcraft scene is unique. The passion required to play it online without quitting while in bronze. The willingness to accept losses. The devotion to watch tournaments live even if they are held at an inconvenient time.
You don't choose to play zerg. The zerg choose you.
b0zz
Profile Joined June 2014
France20 Posts
December 01 2014 18:34 GMT
#68
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible

b0zzo @ twitch chat multiple times GSL winner
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
December 01 2014 18:52 GMT
#69
On December 02 2014 03:25 [F_]aths wrote:
Show nested quote +
On December 01 2014 09:57 Shinespark wrote:
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?


Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

Well to be fair if you look at the message of the commercials of regular sports brands (for sport shoes, equipment, etc) it is the same "this product will make you better" BS, so XMG's advertising makes sense to me.
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
fruity.
Profile Joined April 2012
England1711 Posts
December 01 2014 22:28 GMT
#70
On December 02 2014 03:34 b0zz wrote:
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible



That guy said he wasn't German.
Ex Zerg learning Terran. A bold move.
SeriousLus
Profile Joined July 2012
169 Posts
December 01 2014 23:01 GMT
#71
I really dont like that hint of maybe not sponsoring HSC anymore. Makes me extremely nervous. Otherwise, XMG is pretty cool overall. I sure could use one of their Lappy`s.
0x101
Profile Joined February 2012
Latvia12 Posts
December 06 2014 15:27 GMT
#72
I'm buing an XMG laptop for my girlfriend and then (if it is as awesome as it looks like from the specs/reviews) another for myself.
All because of XMG supporting StarCraft. Thank you, people, for focusing on a smaller community (with higher percentage of successful people with money though Kappa).
--
Cheers, jm

User was warned for this post
Whine less, play more. StarCraft is A.L.I.V.E.
Mistakes
Profile Joined February 2011
United States1102 Posts
December 17 2014 01:04 GMT
#73
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D
StarCraft | www.psistorm.com | www.twitter.com/MistakesSC | www.twitch.tv/MistakesSC | Seattle
shid0x
Profile Joined July 2012
Korea (South)5014 Posts
December 17 2014 01:10 GMT
#74
On December 17 2014 10:04 Mistakes wrote:
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D


"wants"
No.

Its pretty much just marketing considering their plan.
RIP MKP
Prev 1 2 3 4 All
Please log in or register to reply.
Live Events Refresh
Next event in 12h 2m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
JuggernautJason204
IndyStarCraft 145
StarCraft: Brood War
NaDa 42
MaD[AoV]20
Dota 2
capcasts254
LuMiX1
League of Legends
Grubby3981
JimRising 553
febbydoto17
Counter-Strike
fl0m2874
Fnx 2417
Stewie2K899
flusha310
Super Smash Bros
hungrybox2920
Mew2King1387
AZ_Axe401
Heroes of the Storm
Khaldor228
Other Games
tarik_tv24649
summit1g11481
gofns10512
ROOTCatZ663
ToD165
Maynarde135
Sick50
trigger2
Organizations
Other Games
gamesdonequick3594
StarCraft 2
CranKy Ducklings140
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 15 non-featured ]
StarCraft 2
• davetesta44
• intothetv
• AfreecaTV YouTube
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Doublelift5326
Other Games
• Scarra1651
• imaqtpie1514
• Shiphtur346
Upcoming Events
Wardi Open
12h 2m
Sparkling Tuna Cup
1d 11h
WardiTV European League
1d 17h
Online Event
1d 18h
uThermal 2v2 Circuit
2 days
The PondCast
3 days
Replay Cast
4 days
Korean StarCraft League
5 days
CranKy Ducklings
5 days
Sparkling Tuna Cup
6 days
Liquipedia Results

Completed

CSLPRO Last Chance 2025
Esports World Cup 2025
Murky Cup #2

Ongoing

Copa Latinoamericana 4
Jiahua Invitational
BSL 20 Non-Korean Championship
BSL 20 Team Wars
FEL Cracov 2025
CC Div. A S7
Underdog Cup #2
IEM Cologne 2025
FISSURE Playground #1
BLAST.tv Austin Major 2025
ESL Impact League Season 7
IEM Dallas 2025
PGL Astana 2025
Asian Champions League '25

Upcoming

ASL Season 20: Qualifier #1
ASL Season 20: Qualifier #2
ASL Season 20
CSLPRO Chat StarLAN 3
BSL Season 21
RSL Revival: Season 2
Maestros of the Game
SEL Season 2 Championship
WardiTV Summer 2025
uThermal 2v2 Main Event
HCC Europe
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.