• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 17:27
CEST 23:27
KST 06:27
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Classic Games #3: Rogue vs Serral at BlizzCon8[ASL20] Ro16 Preview Pt1: Ascent10Maestros of the Game: Week 1/Play-in Preview12[ASL20] Ro24 Preview Pt2: Take-Off7[ASL20] Ro24 Preview Pt1: Runway13
Community News
Weekly Cups (Sept 1-7): MaxPax rebounds & Clem saga continues23LiuLi Cup - September 2025 Tournaments3Weekly Cups (August 25-31): Clem's Last Straw?39Weekly Cups (Aug 18-24): herO dethrones MaxPax6Maestros of The Game—$20k event w/ live finals in Paris76
StarCraft 2
General
What happened to Singapore/Brazil servers? SC4ALL: A North American StarCraft LAN Team Liquid Map Contest #21 - Presented by Monster Energy Classic Games #3: Rogue vs Serral at BlizzCon #1: Maru - Greatest Players of All Time
Tourneys
LANified! 37: Groundswell, BYOC LAN, Nov 28-30 202 SC4ALL $6,000 Open LAN in Philadelphia RSL: Revival, a new crowdfunded tournament series LiuLi Cup - September 2025 Tournaments Maestros of The Game—$20k event w/ live finals in Paris
Strategy
Custom Maps
External Content
Mutation # 490 Masters of Midnight Mutation # 489 Bannable Offense Mutation # 488 What Goes Around Mutation # 487 Think Fast
Brood War
General
BGH Auto Balance -> http://bghmmr.eu/ alas... i aint gon' lie to u bruh... BW General Discussion [ASL20] Ro16 Preview Pt1: Ascent The Korean Terminology Thread
Tourneys
[ASL20] Ro16 Group B Small VOD Thread 2.0 [ASL20] Ro16 Group A [Megathread] Daily Proleagues
Strategy
Simple Questions, Simple Answers Muta micro map competition Fighting Spirit mining rates [G] Mineral Boosting
Other Games
General Games
Stormgate/Frost Giant Megathread The PlayStation 5 General RTS Discussion Thread Iron Harvest: 1920+ Nintendo Switch Thread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Laptop on Rent in Delhi – Smart Choice for Student
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread
Community
General
US Politics Mega-thread Things Aren’t Peaceful in Palestine Russo-Ukrainian War Thread The Games Industry And ATVI UK Politics Mega-thread
Fan Clubs
The Happy Fan Club!
Media & Entertainment
[Manga] One Piece Anime Discussion Thread Movie Discussion!
Sports
2024 - 2026 Football Thread Formula 1 Discussion MLB/Baseball 2023 TeamLiquid Health and Fitness Initiative For 2023
World Cup 2022
Tech Support
Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread High temperatures on bridge(s)
TL Community
BarCraft in Tokyo Japan for ASL Season5 Final The Automated Ban List
Blogs
The Personality of a Spender…
TrAiDoS
A very expensive lesson on ma…
Garnet
hello world
radishsoup
Lemme tell you a thing o…
JoinTheRain
RTS Design in Hypercoven
a11
Evil Gacha Games and the…
ffswowsucks
Customize Sidebar...

Website Feedback

Closed Threads



Active: 160 users

XMG.SC2 2015 - plans and current status - Page 4

Forum Index > SC2 General
73 CommentsPost a Reply
Prev 1 2 3 4 All
SetGuitarsToKill
Profile Blog Joined December 2013
Canada28396 Posts
December 01 2014 15:06 GMT
#61
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Idiots and the Kas thing.
Community News"As long as you have a warp prism you can't be bad at harassment" - Maru | @SetGuitars2Kill
LeLfe
Profile Joined February 2011
France3160 Posts
December 01 2014 15:10 GMT
#62
On December 01 2014 10:45 Faefae wrote:
Show nested quote +
On December 01 2014 10:36 TargA wrote:
I think we're all waiting for the XlorD comeback !

Sexlord 5 0

at least this time he would really be able to be "as good as Stephano" in less than 6months :/
Writer for Red bull (Fr) and Iron Squid (En/Fr) @ClemLeLfe on twitter
Thax
Profile Joined July 2014
Belgium1060 Posts
December 01 2014 15:42 GMT
#63
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.


I'm pretty sure being pro-"social justice" is being perceived as a good thing by most people. "SJW" really is the most idiotic slur I've ever encountered. Everytime someone "accuses" me of being a SJW, all I can do is go: "Yea, ok. And?"
WGT-Baal
Profile Blog Joined June 2008
France3389 Posts
December 01 2014 17:33 GMT
#64
thank you for your transparency!

good luck for 2015!
Horang2 fan
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:17:59
December 01 2014 18:07 GMT
#65
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?

Probably by bitter nerds who have neither a GF nor success in Starcraft.

While on the first look it appears questionable, if a Maddelisk workout video helps the scene, it should be clear that a vibrant scene depends on diversity. Interest in players drives esports.

Female players can also help to attract a female audience with the statement that video games are not just for boys.

It is easy to complain in a TL thread about SJW. It is not as easy to practice SC2 almost every day and earn a continuous personal sponsorship.
You don't choose to play zerg. The zerg choose you.
HsDLTitich
Profile Blog Joined October 2012
Italy830 Posts
December 01 2014 18:09 GMT
#66
On December 01 2014 21:30 rotta wrote:
Show nested quote +
On December 01 2014 21:22 crow_mw wrote:
Maddelisk is perceived as an active SJW, so I am not sure that sponsoring her is a good way to make a good name for XMG.

Perceived by who and why?


Butthurt Gamergatorz
I used to organize tournaments for ESL Italy and referee Go4SC2s, WCSs, and IEMs for ESL SC2.
[F_]aths
Profile Blog Joined February 2010
Germany3947 Posts
Last Edited: 2014-12-01 18:34:18
December 01 2014 18:25 GMT
#67
On December 01 2014 09:57 Shinespark wrote:
Show nested quote +
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?

That is not comparable I think. NASL held tournaments. XMG only sponsors players and events.

Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

But talking from a pure business's point of view: Asus or Red Bull now sponsor some events for long enough, that they appear as a part of it. While I consider the "RoG" brand by Asus marketing BS, it begins to appear credible. Do BenQ or Eizo really make better monitors for the money than other brands? I don't believe that. But they are visible in the scene.

I think, the Starcraft scene is unique. The passion required to play it online without quitting while in bronze. The willingness to accept losses. The devotion to watch tournaments live even if they are held at an inconvenient time.
You don't choose to play zerg. The zerg choose you.
b0zz
Profile Joined June 2014
France20 Posts
December 01 2014 18:34 GMT
#68
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible

b0zzo @ twitch chat multiple times GSL winner
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
December 01 2014 18:52 GMT
#69
On December 02 2014 03:25 [F_]aths wrote:
Show nested quote +
On December 01 2014 09:57 Shinespark wrote:
On December 01 2014 08:57 [F_]aths wrote:
On December 01 2014 08:36 Sisaan wrote:
On December 01 2014 08:04 Paragleiber wrote:
On December 01 2014 05:11 Sisaan wrote:
SC2 has got harder to justify within the company (for understandable reasons)


Why not openly name these reasons if you are trying to be transparent here? The style of this short part seems a bit in contrast to the rest of the article, which makes it weird.

Why has SC2 got harder to justify for you? I don't think everyone "understands" if you don't at all explain it.


Hey,

The reasons are that the viewership is dropping massively compared to other eSport titles, which makes it hard for me to cross finance our projects external and internally. Also SC2 seems to be a harsher in terms of ROI for us, after all we need to sell 1-2 things in order to maintain our standards in eSport and justify our expenses. Mostly the whole and fall off in terms of social media range and overall CTR is a bit problematic. Call to action does not really work as well as in other titles and the overall interest decreased, yet to get involved into the scene is not that much cheaper.

Yet I am confident that if we do it right, it can still be a lot of fun and helpful to the company in the same time

If anyone only gets on the train which is already moving, one can only be one of many others.

The finals expansion of SC2 is not even in beta now. The best days are yet to come. If someone supports the game early, he is not just one of many later.

XMG probably can't afford to take that chance. Big businesses may sometimes be born the way you describe but so many more fail because they took too many risks that didn't pay off.
Remember how NASL was millions in debt?


Looking at product advertising between matches, I often feel they are displaced. Almost no gamer is right now in need of a new headset, notebook, soundcard, computer or something. And the message of the commercials are questionable anyway, as if this XYZ brand now really has the product which gives you an advantage over your opponent (which would defy the spirit of esports anyway.)

Well to be fair if you look at the message of the commercials of regular sports brands (for sport shoes, equipment, etc) it is the same "this product will make you better" BS, so XMG's advertising makes sense to me.
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
fruity.
Profile Joined April 2012
England1711 Posts
December 01 2014 22:28 GMT
#70
On December 02 2014 03:34 b0zz wrote:
I want a Maddelisk / IncontroL strong arm show match § Germans couldnt defeat him but now I'm sure she could


That's good to see some sponsors like XMG! thank you for making this possible



That guy said he wasn't German.
Ex Zerg learning Terran. A bold move.
SeriousLus
Profile Joined July 2012
169 Posts
December 01 2014 23:01 GMT
#71
I really dont like that hint of maybe not sponsoring HSC anymore. Makes me extremely nervous. Otherwise, XMG is pretty cool overall. I sure could use one of their Lappy`s.
0x101
Profile Joined February 2012
Latvia12 Posts
December 06 2014 15:27 GMT
#72
I'm buing an XMG laptop for my girlfriend and then (if it is as awesome as it looks like from the specs/reviews) another for myself.
All because of XMG supporting StarCraft. Thank you, people, for focusing on a smaller community (with higher percentage of successful people with money though Kappa).
--
Cheers, jm

User was warned for this post
Whine less, play more. StarCraft is A.L.I.V.E.
Mistakes
Profile Joined February 2011
United States1102 Posts
December 17 2014 01:04 GMT
#73
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D
StarCraft | www.psistorm.com | www.twitter.com/MistakesSC | www.twitch.tv/MistakesSC | Seattle
shid0x
Profile Joined July 2012
Korea (South)5014 Posts
December 17 2014 01:10 GMT
#74
On December 17 2014 10:04 Mistakes wrote:
Looks like Lilbow got rap...
... the short end of the stick.

Neat that XMG wants to stay with SC2! :D


"wants"
No.

Its pretty much just marketing considering their plan.
RIP MKP
Prev 1 2 3 4 All
Please log in or register to reply.
Live Events Refresh
Next event in 12h 33m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
UpATreeSC 152
JuggernautJason94
ProTech71
StarCraft: Brood War
LaStScan 105
Dewaltoss 87
sSak 50
ZZZero.O 33
NaDa 12
Dota 2
The International113920
Gorgc10985
PGG 33
Counter-Strike
Stewie2K509
flusha195
Super Smash Bros
Liquid`Ken4
Heroes of the Storm
Liquid`Hasu500
Other Games
summit1g4359
Grubby3288
fl0m632
shahzam174
C9.Mang0173
SortOf136
PPMD46
XaKoH 35
ViBE28
Organizations
Other Games
gamesdonequick1719
BasetradeTV25
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 21 non-featured ]
StarCraft 2
• davetesta20
• sitaska18
• Reevou 7
• RyuSc2 4
• Kozan
• Migwel
• sooper7s
• AfreecaTV YouTube
• intothetv
• IndyKCrew
• LaughNgamezSOOP
StarCraft: Brood War
• Azhi_Dahaki13
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• C_a_k_e 1360
• Ler71
League of Legends
• Doublelift3220
Other Games
• Scarra1483
• imaqtpie1062
• Shiphtur187
Upcoming Events
RSL Revival
12h 33m
Classic vs TriGGeR
ByuN vs Maru
Online Event
14h 33m
Kung Fu Cup
14h 33m
BSL Team Wars
21h 33m
RSL Revival
1d 12h
Maestros of the Game
1d 16h
ShoWTimE vs Classic
Clem vs herO
Serral vs Bunny
Reynor vs Zoun
Cosmonarchy
1d 18h
Bonyth vs Dewalt
[BSL 2025] Weekly
1d 20h
RSL Revival
2 days
Maestros of the Game
2 days
[ Show More ]
BSL Team Wars
2 days
Afreeca Starleague
3 days
Snow vs Sharp
Jaedong vs Mini
Wardi Open
3 days
Sparkling Tuna Cup
4 days
Afreeca Starleague
4 days
Light vs Speed
Larva vs Soma
LiuLi Cup
5 days
The PondCast
6 days
Liquipedia Results

Completed

Copa Latinoamericana 4
SEL Season 2 Championship
HCC Europe

Ongoing

BSL 20 Team Wars
KCM Race Survival 2025 Season 3
BSL 21 Points
ASL Season 20
CSL 2025 AUTUMN (S18)
LASL Season 20
RSL Revival: Season 2
Maestros of the Game
Chzzk MurlocKing SC1 vs SC2 Cup #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
IEM Cologne 2025
FISSURE Playground #1

Upcoming

2025 Chongqing Offline CUP
BSL Polish World Championship 2025
BSL Season 21
BSL 21 Team A
EC S1
SL Budapest Major 2025
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025
MESA Nomadic Masters Fall
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.