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TotalBiscuit and Genna forms Axiom Gaming - Page 9

Forum Index > SC2 General
429 CommentsPost a Reply
Prev 1 7 8 9 10 11 22 Next All
Propelled
Profile Joined October 2010
Denmark184 Posts
September 27 2012 07:16 GMT
#161
TB and Husky saving e-sports one step at a time
Trolle
Profile Blog Joined June 2009
Sweden227 Posts
September 27 2012 07:21 GMT
#162
Sweet madness, gogog TB!
meep meep
Fuchsteufelswild
Profile Joined October 2009
Australia2028 Posts
September 27 2012 07:25 GMT
#163
Great news, only if they're Axiom E-sports, it saddens me that they would shorten it to Ax[Name] instead of Axe[Name] or AxE[Name] (the English spelling, which still fits with the team name), but then they're living in the U.S.A so maybe that's why?
ZerO - FantaSy - Calm - Nal_rA - Jaedong - NaDa - EffOrt - Bisu - by.hero - StarDust - Welmu - Nerchio - Supernova - Solar - Squirtle - LosirA - Grubby - IntoTheRainbow - Golden... ~~~ Incredible Miracle and Woongjin Stars 화이팅!
smileface
Profile Joined September 2011
76 Posts
September 27 2012 07:25 GMT
#164
Axiom huh?

Too bad, I thought with a ID like totalbiscuit and totalhalibut, we could another wacky team name...
MonkSEA
Profile Blog Joined April 2011
Australia1227 Posts
September 27 2012 07:29 GMT
#165
On September 27 2012 16:25 Fuchsteufelswild wrote:
Great news, only if they're Axiom E-sports, it saddens me that they would shorten it to Ax[Name] instead of Axe[Name] or AxE[Name] (the English spelling, which still fits with the team name), but then they're living in the U.S.A so maybe that's why?


Uhh it saddens you that their teams name doesn't have an E in it so they didn't use an E in their tag? o.o

Congratulations to TB and his wife! Let's see this run rampant and be successful!
http://www.youtube.com/user/sirmonkeh Zerg Live Casts and Commentary!
Sphen5117
Profile Joined September 2011
United States413 Posts
September 27 2012 07:33 GMT
#166
This will bring me out of my posting hiatus. I'm so glad this is happening. I've always thought for a very long time that there were so many Korean players who could walk into any tournament in the world and make an amazing showing, but are instead are stuck as Code-B no-salary players simply because we have a community that focuses more on fancy little story lines than the best possible Starcraft 2 skill. This give me an incredible amount of respect for TB and Genna, Added on top of the already huge amount held.
Incomplet
Profile Blog Joined September 2011
United Kingdom1419 Posts
September 27 2012 07:41 GMT
#167
This is huge! We could have our next big "foreign" based team! I hope we see some great Korean players emerge from this representing Ax at foreign events. Gj TotalB + wife
Bow down to the sons of Aiur...SKT1_Rain, CreatorPrime, ST_Parting, Liquid_Hero.
sCFade
Profile Joined September 2010
307 Posts
September 27 2012 07:47 GMT
#168
TB is like... top5person world.
Landriss
Profile Joined April 2012
France10 Posts
September 27 2012 07:51 GMT
#169
Love the initiative, I've been waiting to see it happen since the first "maybe" tweets.

Plus I like that it helps the interest for CranK to stay alive after the whole "CynicalCrank" from Raleigh.
cravin74
Profile Joined June 2011
Malaysia1088 Posts
Last Edited: 2012-09-27 07:53:50
September 27 2012 07:53 GMT
#170
Wow this is huge commitments from TB and Genna to the SC2 scene! This, together with the Bling sponsorship and the SCI tourneys show how wrong all those people were about TB being in SC2 for the money.

I also saw the LO3 episode where Slasher mentions the team's formation, http://www.twitch.tv/onemoregametv/b/333582570 (around 2:05:39). I know if this is diverging from the topic but Slasher also speculates on what seems to be Slayers future a few minutes later.
legofranak
Profile Joined May 2011
United States24 Posts
September 27 2012 07:56 GMT
#171
On September 27 2012 12:29 TotalBiscuit wrote:
eSports isn't technically in the name. The team name is Axiom and we'd hope that it's announced as such on casts. However, for trademark reasons and distinguishing ourselves from other organizations called Axiom, we put eSports in there (also because you can't get axiom.com)

The team is Axiom, except when we need it to be Axiom eSports for legal reasons


*isclaimer: NOT legal advice! Rely on this at your own risk, as it's meant as background information only. If you have legal issues, contact and contract with an attorney for proper consultation.

Occasionally using "Axiom eSports" won't make much of a difference for trademark matters (other than registration for the simple wordmark; your logos are obviously clearly distinguishable). In the US (and more or less similarly in the EU and Korea), what matters is whether people encountering the name "Axiom" as you'll use it are likely to be confused as to whether that is your Axiom or one of the others. Assuming your closest same-name is Axiom Sports & Entertainment, I don't think there's much of a chance that a court would find consumers likely to be confused. They're a talent management agency (i.e. a PR firm) for professional athletes (primarily soccer players) and sports broadcasters. They hook up their talent with other companies who want to use them in advertising campaigns. You're a sponsor and organizer for a professional Starcraft 2 esports team. You support your talent directly and have your banner flown while they actually perform their profession. Your advertising and product delivery channels are completely different, your target audience is completely different, the products/services you're "selling" are completely different. And if a court were somehow pursuaded that consumers were likely to be confused, the off-hand usage with "esports" really wouldn't do much good--how different from "Sports & Entertainment" is "eSports"? To an old man behind a bench, probably not much.

-Your Friendly Neighborhood IP Lawyer

PS: Good for you guys! I do wonder how you'll be able to maintain your casting impartiality. This is kind of like John Madden (famous football coach/sportscaster) buying a stake in the Oakland Raiders (football team). I would expect that he would just want to talk about the Raiders all the time and only broadcast their games and somehow work talking about them into every other broadcast he did. (Yes, I realize he doesn't broadcast anymore, this is just an example.)
Three, oh, it's the magic number.
DisillusionedAcronym
Profile Joined September 2011
190 Posts
September 27 2012 07:57 GMT
#172
On September 27 2012 16:25 smileface wrote:
Axiom huh?

Too bad, I thought with a ID like totalbiscuit and totalhalibut, we could another wacky team name...

official YT channel should be TotalAxiom, eh? :-D
Canucklehead
Profile Joined March 2011
Canada5074 Posts
Last Edited: 2012-09-27 08:01:24
September 27 2012 08:00 GMT
#173
On September 27 2012 16:56 legofranak wrote:
Show nested quote +
On September 27 2012 12:29 TotalBiscuit wrote:
eSports isn't technically in the name. The team name is Axiom and we'd hope that it's announced as such on casts. However, for trademark reasons and distinguishing ourselves from other organizations called Axiom, we put eSports in there (also because you can't get axiom.com)

The team is Axiom, except when we need it to be Axiom eSports for legal reasons


PS: Good for you guys! I do wonder how you'll be able to maintain your casting impartiality.


Does that even matter? Have you heard Mr. Bitter cast nerchio or any foreigner? It doesn't get more biased than that and people love him.
Top 10 favourite pros: MKP, MVP, MC, Nestea, DRG, Jaedong, Flash, Life, Creator, Leenock
Deleted User 101379
Profile Blog Joined August 2010
4849 Posts
September 27 2012 08:00 GMT
#174
On September 27 2012 14:28 Slakkoo wrote:
What happened to Team Cynical?

Good luck old baller, awesome to see


http://www.reddit.com/r/starcraft/comments/10jeya/axiom_esports_headed_by_tb_and_wife_jenna_will/c6dz6g2


1) Cynical Brit has specific negative connotations that don't have any place being applied to an eSports team. Cynical is a negative adjective. It works for the channel because the channel is about critique, it doesn't work for a team
2) It's not just Cynical Brit, Husky is a sponsor.
laoji
Profile Joined April 2011
United Kingdom382 Posts
September 27 2012 08:07 GMT
#175
Well this is cool! glad to see CranK get a good team, will you cast in team jerseys? =D
Affection is responsible for nine-tenths of whatever solid and durable happiness there is in our lives.- C. S. Lewis
Zax19
Profile Blog Joined August 2010
Czech Republic1136 Posts
September 27 2012 08:07 GMT
#176
Personally I think that it would be better to sponsor an existing team in Korea. At first I though it was strange that FXO bought fOu but it turned out really well because FXO offered better management and financial stability. It’s the same reason I don’t like cherry-picking Korean players by foreigner teams instead of supporting a team as a whole.
Really Blizz, really? - Darnell
legofranak
Profile Joined May 2011
United States24 Posts
September 27 2012 08:22 GMT
#177
On September 27 2012 17:00 Canucklehead wrote:
Show nested quote +
On September 27 2012 16:56 legofranak wrote:
PS: Good for you guys! I do wonder how you'll be able to maintain your casting impartiality.

Does that even matter? Have you heard Mr. Bitter cast nerchio or any foreigner? It doesn't get more biased than that and people love him.


Yeah but that's just being nakedly pro-foreigner without any other purpose other than being pro-foreigner. Heck I'm that just because I'm not Korean, and I'd love to see someone else win GSL one day. For TB/Husky there is the potential (not saying it will happen, of course) for the casts to be skewed for self-serving purposes. I think that would turn a lot of people off out of the sliminess of it, and possibly degrade the product by diverting their focus from what makes people tune in now.
Three, oh, it's the magic number.
PuPu
Profile Joined September 2011
Finland120 Posts
September 27 2012 08:28 GMT
#178
Amazing that you guys can actually do something like this! Hopefully all this will work out well for you
"Mmm, It's nice"
Fionn
Profile Blog Joined October 2009
United States23455 Posts
September 27 2012 08:28 GMT
#179
On September 27 2012 17:07 Zax19 wrote:
Personally I think that it would be better to sponsor an existing team in Korea. At first I though it was strange that FXO bought fOu but it turned out really well because FXO offered better management and financial stability. It’s the same reason I don’t like cherry-picking Korean players by foreigner teams instead of supporting a team as a whole.


Genna/Biscuit/Husky wanna start there own brand and it's admirable. They probably could have just eaten up the HoSeo team if they REALLY wanted, but they would probably have to cut most of the prospects and it would be stepping on a team's toes that is trying to survive.

fOu and FXO was just a perfect storm. FXO had the money, but not a strong team that could compete in Korea, and fOu was a middling team with no money, but could become a very strong team if their financial woes were cured. Choya and Boss came together at the right time and created now a GSTL champion.

I'm interested to see what happens to Axiom. I wouldn't mind seeing a new Korean GSTL team.
Writerhttps://twitter.com/FionnOnFire
rckY
Profile Joined June 2011
Germany116 Posts
September 27 2012 08:29 GMT
#180
funny... i only remember aXiom gaming from playing jedi knight 2, but i think that got nothing to do with it.
Glgl TB and Genna!y
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