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United States95 Posts
![[image loading]](http://i.imgur.com/2EpOv.jpg)
Major League Gaming Delivers Largest North American eSports Event
MLG Spring Championship Draws All-Time High 437,000 Peak Concurrent Online Viewers and More Than 4.7 Million Unique Online Viewers
NEW YORK—June 14, 2012—Major League Gaming (MLG), the world's largest competitive video game league, today announced the MLG Pro Circuit Spring Championship in Anaheim, CA, June 8-10, shattered previous records to become the largest North American eSports event. The online broadcast of the three-day video game tournament reached more than 4.7 million unique online viewers with an all-time high of 437,000 peak concurrent online viewers. More than 2.2 million unique online viewers tuned in to watch Championship Sunday and more than 5.4 million hours of video were consumed over the weekend.
In addition to the record breaking online viewership, more than 20,000 spectators watched the event in person as the world’s best gamers competed for nearly $200,000 playing League of Legends, Fighting Games - Mortal Kombat, Soul Calibur V and THE KING OF FIGHTERS XIII on PlayStation®3 (PS3™) System, and Blizzard Entertainment’s critically acclaimed StarCraft® II: Wings of Liberty®.
VOD and rebroadcasts of the competition are available on www.mlg.tv/vod. MLG's streaming partner is Streamworks International, a global company that specializes in delivering live, real-time video to internet-enabled devices.
Major League Gaming Spring Championship – By the Numbers for the Weekend – June 8-10 - More than 4.7 million unique online viewers over the weekend
- More than 2.2 million unique online viewers on Championship Sunday
- 437,000 peak concurrent online viewers
- More than 5.4 million hours of video consumed
- More than 20,000 in person spectators
About Major League Gaming:
Founded in 2002, Major League Gaming (MLG) (www.majorleaguegaming.com) is the dominant media property exclusively targeting tens of millions of consumers worldwide who have a passion for playing video games as a competitive social activity. The company gives aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through a thriving competitive community with more than 750,000 matches each month online and LIVE in-person Pro Circuit tournaments in cities nationwide. MLG broadcasts all Pro Circuit play via LIVE streaming online to hundreds of thousands of fans in more than 170 countries.
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Zaii must've been F5ing hard to beat you to this post.
But yeah, League of Legends bump is nice.
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cool stuff but would be nice to know peak concurrent for each game
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On June 14 2012 23:07 MLGAnnouncements wrote:
MLG's streaming partner is Streamworks International, a global company that specializes in delivering live, real-time video to internet-enabled devices.
They ditched Twitch ?
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Nice news but "Crotia" is not a country, might want to correct the error in that little picture there!
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Awesome.
Would like the see it broken down by game.
And lol @ them mispelling Croatia. Silly Americans.
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Just a question...
Which other notable eSports events are there in NA?
This sounds like a "We are place 1... out of 1" announcement :p
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fantastic news and amazing graphic. Crotia epic.
I doubt it would ever be released per game. still a fantastic moment for esports.
On June 14 2012 23:15 Morfildur wrote:
Just a question...
Which other notable eSports events are there in NA?
This sounds like a "We are place 1... out of 1" announcement :p
IPL?
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On June 14 2012 23:15 Morfildur wrote:
Just a question...
Which other notable eSports events are there in NA?
This sounds like a "We are place 1... out of 1" announcement :p
IPL, NASL, Evo.
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On June 14 2012 23:15 Morfildur wrote:
Just a question...
Which other notable eSports events are there in NA?
This sounds like a "We are place 1... out of 1" announcement :p
NASL, EVO (Fighting games) IPL and IEM all hold big events in North America every year? And now we will be seeing Valve with the International as well....
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does blizzcon count as esports event ?
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On June 14 2012 23:19 graan wrote:
does blizzcon count as esports event ?
it's pretty much E3, but for blizzard only.
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Nice for MLG, but 4700000 unique viewer with only 430000 as peak sounds a bit weird to me.
How many people just flashed by for 5 minutes and quickly switched it of? :-/
edit: just saying that "unique viewers" is an incredibly bloated number, people should rather look at peak or average viewers.
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Lol... new standard for measurement, Yankee stadiums? OK MLG.
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So sad it clashed with download festival, looks like it was so good.
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On June 14 2012 23:15 Sermokala wrote:fantastic news and amazing graphic. Crotia epic. I doubt it would ever be released per game. still a fantastic moment for esports. Show nested quote +On June 14 2012 23:15 Morfildur wrote:
Just a question...
Which other notable eSports events are there in NA?
This sounds like a "We are place 1... out of 1" announcement :p IPL?
NASL.
Honestly I don't consider those parties competitors at all.
On June 14 2012 23:16 Aeroplaneoverthesea wrote:Show nested quote +On June 14 2012 23:15 Morfildur wrote:
Just a question...
Which other notable eSports events are there in NA?
This sounds like a "We are place 1... out of 1" announcement :p IPL, NASL, Evo.
Fair enough. I was only looking at SC2 related events.
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On June 14 2012 23:27 Ziktomini wrote:
So sad it clashed with download festival, looks like it was so good.
If we're going to consider every major music/entertainment event in the world ._.
Seriously.
I'd still like to know how they reached those numbers.
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Thats great and all.....
I dont doubt that these are awesome numbers. But with every event seemingly breaking records all the time and all those different ways to measure stream numbers, I wish I could actually relate those numbers to something else to get a feeling of how big it was. Events being very fond of bunching numbers together from 52432 different streams of 343 different games doesnt help.
Heres to hoping we get a more easily readable and relatable way of measuring streaming numbers in the future.
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On June 14 2012 23:21 JustPassingBy wrote:
Nice for MLG, but 4700000 unique viewer with only 430000 as peak sounds a bit weird to me.
How many people just flashed by for 5 minutes and quickly switched it of? :-/
edit: just saying that "unique viewers" is an incredibly bloated number, people should rather look at peak or average viewers.
I would say the unique doesnt seem bloated. Think of it this way, people have places to be and things to do. Given the different time zones that MLG spans as well, you would be hard pressed to find someone being able to sit down and watch the entire tournament. There is always places people have to be so those numbers do not seem too bloated to me.
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Impressive,wish we knew how many SC2 specific viewers there was.
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I'm really just interested in knowing the Sc2 viewer numbers thb. Hope someone can tell us.
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On June 14 2012 23:52 hitpoint wrote:
I'm really just interested in knowing the Sc2 viewer numbers thb. Hope someone can tell us.
Haha, yeah this is the first thing that came to my mind when I finished reading the OP. Its good to see that MLG is doing well. ~Million viewers is what an average TV show gets, so that shows that ESports is indeed becoming more mainstream. I realize that this number includes world wide figures and the TV shows I am referring to are in the US market, but its still a big step forward.
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LoL imba in getting a lot of viewers ;___;'' All my friends were watching LoL that weekend...
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On June 14 2012 23:52 hitpoint wrote:
I'm really just interested in knowing the Sc2 viewer numbers thb. Hope someone can tell us.
Yeah I was skimming the article and saw 4.7mil and got really excited since thats almost as many copies of the game that have sold.
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MLG has the biggest eSport dick in North America.
Amazing news though. I wonder how many spectators there are for each game.
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Would be interesting to see numbers by game. LoL was probably ahead of SC2 Because of how their client works and it having an overall bigger playerbase sinceits free, but growth anywhere is awesome :D
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On June 15 2012 00:30 Alryk wrote:
Would be interesting to see numbers by game. LoL was probably ahead of SC2 Because of how their client works and it having an overall bigger playerbase sinceits free, but growth anywhere is awesome :D
Way ahead.
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On June 14 2012 23:12 zezamer wrote:Show nested quote +On June 14 2012 23:07 MLGAnnouncements wrote:
MLG's streaming partner is Streamworks International, a global company that specializes in delivering live, real-time video to internet-enabled devices. They ditched Twitch ?
Which is why the stream was flawless for me and, no doubt, many others in Europe. No offense to Twitch, their efforts are appreciated but their service in the EU is just not up to quality.
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Congratulations, very impressive numbers :D
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Wow more than 4.7 million unique views over the weekend. Congrats!
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did you guys really misspell Croatia in an official annoucment? :-( so sad panda now
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On June 14 2012 23:42 StimedSheep wrote:Show nested quote +On June 14 2012 23:21 JustPassingBy wrote:
Nice for MLG, but 4700000 unique viewer with only 430000 as peak sounds a bit weird to me.
How many people just flashed by for 5 minutes and quickly switched it of? :-/
edit: just saying that "unique viewers" is an incredibly bloated number, people should rather look at peak or average viewers. I would say the unique doesnt seem bloated. Think of it this way, people have places to be and things to do. Given the different time zones that MLG spans as well, you would be hard pressed to find someone being able to sit down and watch the entire tournament. There is always places people have to be so those numbers do not seem too bloated to me.
Agreed with that guy, don't think the numbers are bloated either. Number of unique viewers actually seems to me as the most relevant figure to see how well the even did. If you take things like average time per viewers, how bloated will it be from people leaving their stream open 24/7 even when they're not watching etc etc ...
Good job MLG on the viewership and the production but I hear you have a few things to work on as far as organization is concerned ... 
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Really impressed with how much MLG has grown over the last couple years alone. I hope the summer championship breaks these numbers again :D
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On June 14 2012 23:49 Juggernaut477 wrote:
Impressive,wish we knew how many SC2 specific viewers there was.
Half of the LOL viewers probably.
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Now everyone has seen the power of LoL.
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Hey, we might be small, but we're gonna destroy Italy right now
Nice numbers.
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Man after reading that article, I really wish I would have gone 
Very exciting stuff though!
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Where is all this LoL stuff coming from? People were talking about the crowds during MLG. The SC2 community begrudged the LoL community for having what they perceived to be a louder crowd and the LoL community begrudged the SC2 community for having what they perceived to be a louder crowd. Now people in this community are talking about LoL having bigger stream view numbers than SC2 while the LoL community is talking about how they wished LoL had as big of a live crowd as SC2 does. I think both of our communities have low self esteem. 
Congrats MLG on smashing records.
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Probably because of LoL for the large increase.
Also, it's unnecessary and detrimental to "twist" facts into some ridiculous trivia. It's obvious you're trying to make the actual numbers "look" bigger than it really is. Most of us can see that. Don't play dumb.
"5.4 million hours of 4.7 million viewers = 616 years...of one person"
Another trivia: Despite having more than 36 hours of content, the average view time per viewer was just over 1 hour
"4.7 million is more than the population of select countries...that are small"
"437,000 online viewers = 8.5 Yankee stadiums...totally ignoring that we're comparing online viewers vs. actual spectators"
Another trivia: "20,000 spectators over 3 days = average of 13% of Yankee stadium per day for 3 days"
That said, congrats on having a record session from the previous.
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Last event they released numbers was MLG Providence , it had 241000 peak concurrent viewers ( that one had LoL too )
241000 to 437000 is a pretty nice 81% increase.
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Ooh, no jabs at Dreamhack this time :D MLG getting better with their PR.
Most of the viewers come from League of Legends, of course. But still it's great stuff for eSports in general.
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On June 15 2012 01:00 Aelfric wrote:Show nested quote +On June 14 2012 23:49 Juggernaut477 wrote:
Impressive,wish we knew how many SC2 specific viewers there was. Half of the LOL viewers probably.
Logic would say a fifth. So if it's more, it's great
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On June 15 2012 01:10 BirdKiller wrote:
Probably because of LoL for the large increase.
Also, it's unnecessary and detrimental to "twist" facts into some ridiculous trivia. It's obvious you're trying to make the actual numbers "look" bigger than it really is. Most of us can see that. Don't play dumb.
"5.4 million hours of 4.7 million viewers = 616 years...of one person"
Another trivia: Despite having more than 36 hours of content, the average view time per viewer was just over 1 hour
"4.7 million is more than the population of select countries...that are small"
"437,000 online viewers = 8.5 Yankee stadiums...totally ignoring that we're comparing online viewers vs. actual spectators"
Another trivia: "20,000 spectators over 3 days = average of 13% of Yankee stadium per day for 3 days"
That said, congrats on having a record session from the previous.
Sadly, they are misleading comparisons like usually...
So are these real or bloated numbers? I ask because recently I learned that US events count it differently and add up numbers for every day so they end up with huge, fake total.
Are those 20k spectators unique or mostly counted 3x the same guys? Similarly, is the 4.7M total unique over all three days or just added from separate day counts?
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Mmmm, interesting, but without seeing the SC2 numbers they don't mean much and I don't care a lot.
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How many Live viewers watched via the umpteen Barcrafts around the Globe too?
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Hope to see the continual growth so MLG gets more investment and sponsors.
Their production quality has taken a huge leap from last year.
(My favorite being Picture in Picture during SC2 game, being able to show 2 things happening at once)
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LOL people still believe stuff from MLG's mouth. They always say the same thing after an event. Millions of viewers and stuff.
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On June 15 2012 01:31 jnd wrote:Show nested quote +On June 15 2012 01:10 BirdKiller wrote:
Probably because of LoL for the large increase.
Also, it's unnecessary and detrimental to "twist" facts into some ridiculous trivia. It's obvious you're trying to make the actual numbers "look" bigger than it really is. Most of us can see that. Don't play dumb.
"5.4 million hours of 4.7 million viewers = 616 years...of one person"
Another trivia: Despite having more than 36 hours of content, the average view time per viewer was just over 1 hour
"4.7 million is more than the population of select countries...that are small"
"437,000 online viewers = 8.5 Yankee stadiums...totally ignoring that we're comparing online viewers vs. actual spectators"
Another trivia: "20,000 spectators over 3 days = average of 13% of Yankee stadium per day for 3 days"
That said, congrats on having a record session from the previous.
Sadly, they are misleading comparisons like usually... So are these real or bloated numbers? I ask because recently I learned that US events count it differently and add up numbers for every day so they end up with huge, fake total. Are those 20k spectators unique or mostly counted 3x the same guys? Similarly, is the 4.7M total unique over all three days or just added from separate day counts?
It would be a bold-faced lie to say 4.7m "unique" viewers if they counted people more than once so I doubt that's the case.
Please lay off the pessimism and negativity, people. I know you get something out of it but maybe consider that these threads are read by a lot of people including public figures who will gauge the community's reactions based on your responses. There is absolutely nothing bad or negative to take out of these numbers. This announcement is 100% good. Maybe positive posts are boring to you but I think you can manage .
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Glad to see that MLG is doing so well.
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On June 15 2012 01:31 jnd wrote:Show nested quote +On June 15 2012 01:10 BirdKiller wrote:
Probably because of LoL for the large increase.
Also, it's unnecessary and detrimental to "twist" facts into some ridiculous trivia. It's obvious you're trying to make the actual numbers "look" bigger than it really is. Most of us can see that. Don't play dumb.
"5.4 million hours of 4.7 million viewers = 616 years...of one person"
Another trivia: Despite having more than 36 hours of content, the average view time per viewer was just over 1 hour
"4.7 million is more than the population of select countries...that are small"
"437,000 online viewers = 8.5 Yankee stadiums...totally ignoring that we're comparing online viewers vs. actual spectators"
Another trivia: "20,000 spectators over 3 days = average of 13% of Yankee stadium per day for 3 days"
That said, congrats on having a record session from the previous.
Sadly, they are misleading comparisons like usually... So are these real or bloated numbers? I ask because recently I learned that US events count it differently and add up numbers for every day so they end up with huge, fake total. Are those 20k spectators unique or mostly counted 3x the same guys? Similarly, is the 4.7M total unique over all three days or just added from separate day counts?
They don't count people that come in, they count the amount of passes sold, obviously.
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Can a mod change "is" to "was." The grammar is bugging me so damned fiercely.
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On June 15 2012 01:10 BirdKiller wrote:
Probably because of LoL for the large increase.
Also, it's unnecessary and detrimental to "twist" facts into some ridiculous trivia. It's obvious you're trying to make the actual numbers "look" bigger than it really is. Most of us can see that. Don't play dumb.
"5.4 million hours of 4.7 million viewers = 616 years...of one person"
Another trivia: Despite having more than 36 hours of content, the average view time per viewer was just over 1 hour
"4.7 million is more than the population of select countries...that are small"
"437,000 online viewers = 8.5 Yankee stadiums...totally ignoring that we're comparing online viewers vs. actual spectators"
Another trivia: "20,000 spectators over 3 days = average of 13% of Yankee stadium per day for 3 days"
That said, congrats on having a record session from the previous.
How are facts being twisted? Everything that you said is something that immediately occurs to everyone reading this. You're explaining, not exposing. If the things you list are prima facie obvious (and, fret not, they are), what is deceptive about it? There's no deception, no more than TL Team News or EG Press releases. It's PR, and I'm confused as to how there's any dishonesty about it.
Honestly, I'm stunned that so much residual acrimony from the Winter Arena is still present today.
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Gratz, i guess
MLG always felt overrated but you get the best casters and the best players at the best hours... and at the end of the day i can't blame MLG for poor customer service or open bracket policy when it is the only one of the 2 tournaments i still glance my eyes upon every now and then.
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On June 15 2012 02:45 ThaZenith wrote:
Mmmm, interesting, but without seeing the SC2 numbers they don't mean much and I don't care a lot.
Its good for eSports in general, although the LoL players seem to dislike sc2 quite a bit.
In the crowd some really fat guy was holding up a sign saying "Sc2 sucks".
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On June 15 2012 01:10 BirdKiller wrote:"4.7 million is more than the population of select countries...that are small"
Norway is hurt :/
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On June 15 2012 01:18 rename wrote:
Last event they released numbers was MLG Providence , it had 241000 peak concurrent viewers ( that one had LoL too )
241000 to 437000 is a pretty nice 81% increase.
This is what's important. They have an 81% increase in viewership over MLG Providence. They manipulate their numbers for sure, but they manipulated them at MLG Providence too, so a huge increase in viewers is amazing.
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One wonders where they got the idea for that infographic from 
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As long as MLG hides their numbers on the streams i dont really believe any of those numbers, especially as MLG only releases info when they say their have broken records etc.
Be 100% transparent or those numbers aren't worth anything.
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Transparent? lol, that'll never happen. That's just bad business. Not to mention there may be legal issues depending on who tracks it/what their agreement is.
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On June 15 2012 03:32 Pokebunny wrote:Show nested quote +On June 15 2012 01:31 jnd wrote:On June 15 2012 01:10 BirdKiller wrote:
Probably because of LoL for the large increase.
Also, it's unnecessary and detrimental to "twist" facts into some ridiculous trivia. It's obvious you're trying to make the actual numbers "look" bigger than it really is. Most of us can see that. Don't play dumb.
"5.4 million hours of 4.7 million viewers = 616 years...of one person"
Another trivia: Despite having more than 36 hours of content, the average view time per viewer was just over 1 hour
"4.7 million is more than the population of select countries...that are small"
"437,000 online viewers = 8.5 Yankee stadiums...totally ignoring that we're comparing online viewers vs. actual spectators"
Another trivia: "20,000 spectators over 3 days = average of 13% of Yankee stadium per day for 3 days"
That said, congrats on having a record session from the previous.
Sadly, they are misleading comparisons like usually... So are these real or bloated numbers? I ask because recently I learned that US events count it differently and add up numbers for every day so they end up with huge, fake total. Are those 20k spectators unique or mostly counted 3x the same guys? Similarly, is the 4.7M total unique over all three days or just added from separate day counts? They don't count people that come in, they count the amount of passes sold, obviously.
No they count everyone every time they go in atleast when they were discussing it on a rakaka show Sundance responded to it on twitter confirming it.
So if the event is three days and people come there each day same person they're counted 3 times.
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wanted to see Starcraft 2 Stats only
Gratz for all this viewers and this great achievments.
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Amazing numbers. Congrats MLG. Anaheim was definitely a sick event. As for viewership breakdown, Slasher said on Lo3 that we might get a game by game breakdown. I think sc2 did pretty well at this event. The hype really grabbed the communities attention and the tweets saying they shat on every record came when the kespa stuff was going on. Probably didn't beat LoL, but sc2 should have held its ground
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Russian Federation396 Posts
esports really is growing, its so obvious, within 30 years there will be serious paying jobs for this stuff
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all that matters (for people investing in esports anyway) is that the numbers are growing to previous events ^^
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On June 14 2012 23:21 JustPassingBy wrote:
Nice for MLG, but 4700000 unique viewer with only 430000 as peak sounds a bit weird to me.
How many people just flashed by for 5 minutes and quickly switched it of? :-/
edit: just saying that "unique viewers" is an incredibly bloated number, people should rather look at peak or average viewers.
Indeed, would be nice to see a per game split as they had a lot going on.
On June 15 2012 04:21 crojar wrote:
Transparent? lol, that'll never happen. That's just bad business. Not to mention there may be legal issues depending on who tracks it/what their agreement is.
How is transparency bad for business? Sure they can chose the numbers they release to the public, but at the end of the day their cash flows won't change.
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wow great this is great for competitive gaming
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What this REALLY shows is that New Zealand needs to step it up. Even ESPORTS is better than you now.
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On June 16 2012 19:12 tztztz wrote:Show nested quote +On June 14 2012 23:14 Buggington wrote:
Nice news but "Crotia" is not a country, might want to correct the error in that little picture there! lol wtf?
its croatia, that why he said that
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EPT![[image loading]](http://i.imgur.com/X9Pn8.jpg)
