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Aside from its commercial use as a shock absorption technique, Bubble Wrap has developed a second use as a sort of stress relief: after opening the package in which the Bubble Wrap is used, popping the bubbles has been seen to have a cathartic effect on people. Whether for stress relief or simple idle occupation of one's fingers, or for the amusement of children, the action of the popping, as well as the tactile response and associated noise made, is a widely known and widely used distraction and source of amusement. Multiple Internet sites housing "virtual bubble wrap" have been created. Examples include: http://www.addictinggames.com/bubblewrap.html and http://www.virtual-bubblewrap.com/popnow.shtml