Hey, it's me again. Since I'm a bit behind on posting episodes (I'm sorry for that), here's another one for you.

Video games often let you customize your in-game character. This may enable bonding with it and, in turn, increase your loyalty towards the game. The same may be true when the avatar is physically and psychologically closer to the player, and customizable items could add to it as well. The following study shows how appearance, inner features, and customizable items impact game loyalty.

[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website. A new episode comes out every Sunday (directly into your inbox and on my website).

Have a great week,
Christian