Stars such as Keanu Reeves, Kevin Spacey, and Liam Neeson are increasingly incorporated into video games (e.g., Cyberpunk 2077, Assassin's Creed 2, and Fallout 3). But, does adding a star to a video game actually increase its success? This research study takes a closer look at it.
[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website. A new episode comes out every Sunday (directly into your inbox and on my website).
Have a great week(end).
Christian





