Hey there.

Livestreaming video games is a big part of the gaming community. Some of the viewers will start playing the same video game as their favorite streamer. But why is that? This study looks at the various factors that motivate viewers to fire up the same they just watched.

[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website. A new episode comes out every Sunday (directly into your inbox and on my website).

Best,
Christian