EPT
Always a pleasure to watch your events and then see your own thoughts of it.SHOUTcraft America Winter post-mortem - Page 2
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Oukka
Finland1683 Posts
Always a pleasure to watch your events and then see your own thoughts of it. | ||
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Dyme
Germany523 Posts
On December 19 2013 05:01 TotalBiscuit wrote:It may require further cash injections from myself to do so, it may even have to switch to a crowd-funded or at least crowd-supported model to some degree. It's kinda funny how eSports viewers would rather donate money than buy something from a sponsor. | ||
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McRatyn
Poland901 Posts
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NB
Netherlands12045 Posts
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Acronysis
872 Posts
Thanks TB and Ting. | ||
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bertu
Brazil871 Posts
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grs
Germany2339 Posts
On December 19 2013 06:29 Dyme wrote: It's kinda funny how eSports viewers would rather donate money than buy something from a sponsor. Not really surprising. If I donate 10 €, I donate 10 €. I can do that every time I want and have 10 €. I can't reasonably and mostly don't want to buy a new mobile contract, a new router, a keyboard or whatever only because some company sponsors an event. | ||
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Jono7272
United Kingdom6330 Posts
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iHirO
United Kingdom1381 Posts
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deepfield1
United States373 Posts
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Fishriot
United States621 Posts
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felisconcolori
United States6169 Posts
Just putting out the numbers and marketing evaluation as Ting did makes them someone I will seriously consider. (They're totally right, though, about changing service not being a snap decision. Especially in the US.) | ||
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Boomjack
Canada2 Posts
ShoutCraft, HomeStory Cup, etc. are the types of events that will grow the industry from the grassroots. My door is always open to anyone putting on that type of event. | ||
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JonGalt
Pootie too good!4331 Posts
keep on keeping on! | ||
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SetGuitarsToKill
Canada28396 Posts
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Delirious_OST
Germany3 Posts
It is awsome to see people like TB putting so much effort and in some way or another faith in eSport and especially in SC. I hope to see the community growing over the next few years. It is sad though, that the ROI for Ting was not as expected. Never the less I think those kind of events can be a good opportunity for companies. All in all it was a great job from TB and Genna. Keep it up! | ||
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Silvana
3713 Posts
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RHoudini
Belgium3628 Posts
I don't agree with your conclusion: "As a pure business venture, SHOUTcraft America Winter can be considered a failure. It did not provide the requisite ROI for the company providing the sponsorship. " The long-term effect of this kind of sponsoring by far exceeds any short term ROI. Just counting how many people signed up that weekend for Ting service doesn't make sense, the event has strengthened the brand Ting for the 50k+ people that watched the tournament and will undoubtedly generate future revenue for them. As a real example of the long-term effect of this kind of marketing, last month I purchased an Acer laptop for my daughter. For the past 10 years I've been using Dell laptops, I would probably not have considered Acer if it weren't for their involvement in Starcraft. | ||
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Striker.superfreunde
Germany1120 Posts
On December 19 2013 06:54 deepfield1 wrote: So basically we need a ShoutCraft : Europe! But that doesn't meet the purpose to support the AM scene :o Maybe ting isn't the 'right' sponsor for an online only event. But as tb mentioned, a long term revenue isn't far-fetched. Very interesting read! Thank you for sharing!  I can imagine it is not that easy to find a sponsor-organizer connection the benefits both sides, despite the big hardware manufactures. | ||
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Rustug
1488 Posts
This was the most educational postmortem I've ever been presented in the eSPORTS scene. A suggestion/ or idea: As you are broadcasting from series to series you could use that time during the series you are broadcasting to have someone else set-up a skype-call with the previous series winner and do a short interview. You can then show that interview at the end of (or during) the next series. It would make a great filler and create more story-line and maybe you could get the players to say something positive about the sponsor of the event? Much love, and keep doing what you are doing. | ||
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