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On December 24 2012 13:03 Forikorder wrote:Show nested quote +On December 24 2012 12:56 Mstring wrote:On December 24 2012 12:53 Forikorder wrote:On December 24 2012 12:47 Mstring wrote:On December 24 2012 12:40 Forikorder wrote:On December 24 2012 12:33 Mstring wrote:On December 24 2012 12:30 Forikorder wrote:On December 24 2012 12:18 Mstring wrote:On December 24 2012 12:16 Forikorder wrote:On December 24 2012 12:13 Mstring wrote:
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That's not what the OP is about though. If everyone 'ghosted', no products would be purchased. ghosting is only for when you cant watch the adds for some reason of course not everyone would ghost all the time (though even if they did theres no way anyone would ever know) I'm sure you can figure out a way to steal money and have no one ever know. What's stopping you from doing that and donating the money to streamers? are you comparing ghosting to stealing....? Do you have a better word for siphoning money out of a company on your terms and not theirs? You didn't answer by the way. no i wouldnt i dont take other peoples money without some sort of exchange By allowing ads to be run you cause money to be transferred from the company to the streamer. If you aren't watching the ads, where is the exchange? What is it that you are offering? Look, I don't have a solution (aside from sending them your own money). I just know this isn't one. i ahve the add running thats all they want when i go buy doctor pepper i dont have to tell them why im buying it, they dont know that i buy it becuase of MLG people who run adds are not required nor have the ability to tell if the person is paying attention ghosting a stream is no different then zoning out while watching TV How do you know that the ad you ghosted wasn't an obscure company that you would never buy from without seeing the ad? You've caused them to pay (if only a few cents) for something you know they aren't benefiting from. I ask again, where is the exchange that you said you adhere to? How can you offer anything to a company that you don't even know exists because you didn't watch their ad? i didnt recieve anything from them, they pay twitch to show there ad and twitch pays the streamer for bringing in viewers im not in that equation anywhere
If you weren't in the equation, this whole thread couldn't exist because you couldn't do a damn thing (short term) to change anything. Have a nice day my friend, thanks for the discussion.
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On December 24 2012 10:33 Forikorder wrote:Show nested quote +On December 24 2012 01:08 opisska wrote:
In the short term and smal scale, this is indeed helpful. In the long term and large scale, any such activity (and having streams open in the bakcground in certainly not the first instance of this) is actually hurting the people you want to help.
Why? At first sight it seems that streams generate revenue depending on how many people see an advertisement. But the ultimate goal of the advertisers is not to show off their wonderfully produced ads. It is to sell stuff. If many people ignore the ads or don't see them at all, the percieved effectivenes of the ads gets lowered and thus also their value to the advertiser and consequently the price he is willing to pay for them.
In the end, when a medium is found to not generate sales even though much advertiesement is run there, the advertisers leave it, or at least it gets much less profitable to sell advertisements on it. It actually already happened to the whole internet a couple of years ago and the next wave is right behind the corner, as more and more publishers see that pure ad-supported business is not sustainable. That's why there are now more paywalls than ever, mainly in news media.
fprtunately majority of companys who pay for advertising are not omniscient so ahve no way of knowing which forms of ads is being effective there is absolutely nothing harmful in ghosting a stream either in the short or long term mainly because right now the scene is still trying to grow so there is a long term
They don't have to be omniscient. I am afraid that you are not in touch with present-day reality on the subject. Marketing has evolved very far from "hey guys, let's just show them some ad's about our amazing product" do a very deep field, using sofisticated methods on the border of actual science. There are at least thousands of people in the world working full time jobs on efficiency evaluation. And it's an up and coming business, with a great potential.
Sure as hell they have ways of knowing which form of ads is being effective.
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Katowice25012 Posts
On December 24 2012 10:33 Forikorder wrote:Show nested quote +On December 24 2012 01:08 opisska wrote:
In the short term and smal scale, this is indeed helpful. In the long term and large scale, any such activity (and having streams open in the bakcground in certainly not the first instance of this) is actually hurting the people you want to help.
Why? At first sight it seems that streams generate revenue depending on how many people see an advertisement. But the ultimate goal of the advertisers is not to show off their wonderfully produced ads. It is to sell stuff. If many people ignore the ads or don't see them at all, the percieved effectivenes of the ads gets lowered and thus also their value to the advertiser and consequently the price he is willing to pay for them.
In the end, when a medium is found to not generate sales even though much advertiesement is run there, the advertisers leave it, or at least it gets much less profitable to sell advertisements on it. It actually already happened to the whole internet a couple of years ago and the next wave is right behind the corner, as more and more publishers see that pure ad-supported business is not sustainable. That's why there are now more paywalls than ever, mainly in news media.
fprtunately majority of companys who pay for advertising are not omniscient so ahve no way of knowing which forms of ads is being effective there is absolutely nothing harmful in ghosting a stream either in the short or long term mainly because right now the scene is still trying to grow so there is a long term
Advertisers do research on the markets they want to target, if it becomes a thing that people regularly and openly leave streams on while being afk it hurts their interest in pursuing those channels because they know the numbers aren't meaningful.
So yes it is directly hurtful.
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Yeah, pretty sure you are. Why game the system? Waste of resources, and the difference one person one person could make is absolutely minimal.
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EPT
