• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 22:29
CEST 04:29
KST 11:29
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL21] Ro24 Preview Pt1: New Chaos0Team Liquid Map Contest #22 - Presented by Monster Energy8ByuL: The Forgotten Master of ZvT30Behind the Blue - Team Liquid History Book20Clem wins HomeStory Cup 289
Community News
Weekly Cups (March 16-22): herO doubles, Cure surprises3Blizzard Classic Cup @ BlizzCon 2026 - $100k prize pool48Weekly Cups (March 9-15): herO, Clem, ByuN win42026 KungFu Cup Announcement6BGE Stara Zagora 2026 cancelled12
StarCraft 2
General
Team Liquid Map Contest #22 - Presented by Monster Energy What mix of new & old maps do you want in the next ladder pool? (SC2) Potential Updates Coming to the SC2 CN Server Behind the Blue - Team Liquid History Book herO wins SC2 All-Star Invitational
Tourneys
RSL Season 4 announced for March-April Sparkling Tuna Cup - Weekly Open Tournament StarCraft Evolution League (SC Evo Biweekly) WardiTV Mondays World University TeamLeague (500$+) | Signups Open
Strategy
Custom Maps
[M] (2) Frigid Storage Publishing has been re-enabled! [Feb 24th 2026]
External Content
The PondCast: SC2 News & Results Mutation # 518 Radiation Zone Mutation # 517 Distant Threat Mutation # 516 Specter of Death
Brood War
General
Pros React To: SoulKey vs Ample ASL21 General Discussion RepMastered™: replay sharing and analyzer site KK Platform will provide 1 million CNY Recent recommended BW games
Tourneys
[Megathread] Daily Proleagues [ASL21] Ro24 Group C [ASL21] Ro24 Group B [ASL21] Ro24 Group A
Strategy
What's the deal with APM & what's its true value Fighting Spirit mining rates Simple Questions, Simple Answers
Other Games
General Games
General RTS Discussion Thread Nintendo Switch Thread Stormgate/Frost Giant Megathread Darkest Dungeon Path of Exile
Dota 2
The Story of Wings Gaming Official 'what is Dota anymore' discussion
League of Legends
G2 just beat GenG in First stand
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread Five o'clock TL Mafia Mafia Game Mode Feedback/Ideas Vanilla Mini Mafia
Community
General
US Politics Mega-thread The Games Industry And ATVI European Politico-economics QA Mega-thread Canadian Politics Mega-thread Russo-Ukrainian War Thread
Fan Clubs
The IdrA Fan Club
Media & Entertainment
[Manga] One Piece [Req][Books] Good Fantasy/SciFi books Movie Discussion!
Sports
Formula 1 Discussion 2024 - 2026 Football Thread Cricket [SPORT] Tokyo Olympics 2021 Thread General nutrition recommendations
World Cup 2022
Tech Support
[G] How to Block Livestream Ads
TL Community
The Automated Ban List
Blogs
Funny Nicknames
LUCKY_NOOB
Money Laundering In Video Ga…
TrAiDoS
Iranian anarchists: organize…
XenOsky
FS++
Kraekkling
Shocked by a laser…
Spydermine0240
ASL S21 English Commentary…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 10479 users

A SoCal ‘Minor League’

Blogs > CableStarcraft
Post a Reply
CableSCES
Profile Blog Joined September 2011
United States367 Posts
Last Edited: 2012-11-02 07:22:32
November 02 2012 04:10 GMT
#1
(I’ve been wanting to start a TL blog for a while now, and this post by Zennith really inspired me to start writing: http://www.teamliquid.net/forum/viewmessage.php?topic_id=379510. My blog's overall name is inspired by Primadog - wherever he may be I hope he's doing well.)

A SoCal ‘Minor League’

Around the summer of 2011, I distinctly remember driving in my car, listening to SOTG, and having a dream - to start a "minor league circuit" of offline events, primarily in Southern California, but circuiting through the local cities here. My goal was to foster the same end-goal you speak of, which is to provide opportunities and support and structure to the up-and-coming local players, to build up the local community of SC gamers, both professional and amateur/casual, and to allow the pro-ams to win some moneys that could at least guide them in the direction of the true Major Leagues.

We've held 3 of these LANs so far, and they were great fun. We had initially 2 divisions: Pro-Am, and Am. Pro-Am had cash and item prizes, Am cost less to enter, but only had item prizing. I do hope to hold another soon here in SoCal. But completely honestly -- it boils down to a few things, money being the biggest one as has been touched on in the comments of the referenced thread already.

Links to our 3 LANs:
http://wiki.teamliquid.net/starcraft2/SoCal_eSports_LAN_Circuit_2011_-_Irvine
http://wiki.teamliquid.net/starcraft2/SoCal_eSports_LAN_Circuit_2011_-_Fullerton
http://wiki.teamliquid.net/starcraft2/SoCal_eSports_LAN_Circuit_2012_-_Mission_Viejo

SoCal has supported its LAN prize money based entirely off BarCraft proceeds. We hold BarCrafts, the venue then uses a small percentage of sales to sponsor an upcoming LAN prizepool. It was pretty awesome, and very exciting, but I found that 1) We were still in the red based on venue costs, expenses, and prizing, -- 2) I personally, and a few on my team to a lesser extent, basically had a part-time to full-time job (in addition to my RL job as a Structural Engineer 8 to 5) planning, organizing, negotiating, and managing these events before, during, and after -- and we were getting little to no reward for it. We held BarCrafts, which takes a ton of time and commitment, then held tournaments, which took even more time and commitment and money, and at the end of the day, after 9 months of it, we were in the red, financing the events with my own personal money. Now, I enjoyed doing all this because I really have a strong passion for the game, I love the community, and I enjoy giving to my community that I love -- Like I said at the beginning, I really wanted to foster local talent and see them go far. But it's tough to still justify all the costs (time+money) even it were my favorite thing in the world.

Where did any of those players go? (Wiki)Mystik placed 3rd in our first two lans, and went on to do fairly well in the WCS NA scene, but has since not really done much. ItsGosu (Wiki)STX has taken 2nd-3rd in our lans, and went on in MLG Anaheim this year to beat a few big names (2-0'd DeMuslim, took a game off QXC, then 2-0'd Insur), but I'm still waiting for him to make his big break. ItsGosu (Wiki)Rhythm (aka Bubbles) took 1st in our first two lans, but has had little professional success. (Wiki)Russano took 2nd in two lans, and has had no professional success. Our 3rd LAN we had a few pros come compete and they took the top 3 spots (Sleep, BeastyQT, STX took 3rd). I have a drive for these guys man, I love these guys, I want them to succeed, to be hometown heroes, to take the prize-moneys forged from within the community itself, and drive themselves harder, better, faster! But alas, it hasn't quite happened yet. I can only imagine it's much harder on them than it is on me.

A number of cool eSports success stories from our local scene: @Frodan used to cast for us then went big time in NASL (ya buddy so happy for you); @Megumixbear casted for us before becoming a host for IPL and such; @Crota_uswest casted for us before going to Quantic's media team; @QuanticRum (RumCake) was awesome support logistically to myself and to the scene and has since gotten a great promotion to Quantic's manager; @BarCraftLA our sound guy who also hosts BarCraft in LA, helped NASL figure out their sound issues last season (Alex is best sound man in the biz, hands down); @Shindags (shindigs) first got drafted to Tt eSPORTS community manager team, then became big deal over at CSL (love shindigs, my UCI homie); @CarltonBeener, our photographer, has since become ESFI's lead photographer for pretty much every event in the US; @iSktsalz is now the Assistant General Manager of iS; @ghostclaw has always been amazing and only gets more amazing ; @notprimadog has spoken with just about everyone who's important in eSports, although we don't know where he is now (hope he's ok in China somewhere); @itsjustatank is TLPD police; and tons more really. That really makes me extremely happy to know that I provided an environment to foster these amazing eSports devotees, to give them that extra bit of exposure and contact within the scene... they probably would've still gone on to greatness without us, but it still makes me proud.

But while it's nice boosting people into the scene, cost is still an issue -- and getting sponsorships or funding from sponsors is incredibly difficult - as we all know they want ROI or else it makes no sense to give money, and it's very difficult for the "minor leagues" to get the exposure sponsors want to see.

Finally, a small note has to be said about the amount of petty competition and tension that exists within the pool of so many "eSports entrepeneurs." While I was approaching SO many people with partnership deals (that really benefited them more than us), and while I tried so hard working with other people locally and from the rest of the states on both BarCraft and the tournaments... I was constantly met with a lack of desire to "play along with others." So many felt that it was competitive instead of trying to work altogether as a team for the greater good... they all wanted THEIR break into the top, THEIR cut of the pie to be substantial, but weren't willing to work with others' ideas in the process. Pretty much all of those people have since left eSports or fizzled out pretty much, a few have success and I'm happy for them. But through that filtering I was blessed to meet and work with all the people mentioned above, as well as so many others such as my SCES partners @TRYrant and @machinations90, which I am again so thankful for.

All of these things speak to the incredibly great job the TeSPA (Texas eSports Association) organization has done – these are all the same hurdles that they faced and overcame as well. (To be fair, they weren’t trying to create a minor-league, more-so they were trying to create a premier top-tier tournament, but from grassroots, which is really equally impressive and great.) Their team is incredible, talented, hardworking, works great together, and is willing to spend a LOT of time to guarantee success. Their leadership is on point, they have access to incredible resources at the University there, but even other monetary challenges they’ve faced and conquered. I give mad props to those guys, and in fact am a bit jealous.

These difficulties also speak well of an organization we’re now partnered with: One Nation of Gamers, the organization of BarCrafts that have worked together to hold both of the ONOG Invitationals, and who work really hard just like SoCal to build up a community of BarCrafts to be self-sustaining if nothing else.

The truth is, I've busted my ass trying to make something like a minor league happen for over a year now, and it is freaking hard. I’m thankful and proud of how much we’ve accomplished, and hope to continue to have success, but it’s neither straightforward, nor easy. It takes time, funding from somewhere, dedication and commitment, and a lot of gumption/ambition to make it happen.


****
Saving SoCal eSports one sponsor at a time: MSI, JINX, Tt eSPORTS, HyperX, Red Bull ¯\_(ツ)_/¯
Alakaslam
Profile Blog Joined September 2011
United States17336 Posts
Last Edited: 2012-11-02 05:51:54
November 02 2012 05:49 GMT
#2
5/5.

I have no money really but I do what I can. I am driver for a mlg carpool but that doesn't really help start a minor.

I get the feeling you should check out Palm Springs/Rancho Mirage. Some hotels may sponsor an event if you could get a surge in the summer for a tourney- since it would be indoors, heat wouldn't matter as much as usual so people might still want to come. But then rent for a casino ballroom (best venues for an esports event) would be expensive here I think.

But that's the thing, you would have to have a MLG like showing... It's the getting there that's tough! I will think about this some. I just don't have much time now that I'm working... Maybe next summer...

Edit: wait LAN? This Starcraft you're talking about?
If you think Elon Musk is a Nazi, it is because YOU radicalized him!
CableSCES
Profile Blog Joined September 2011
United States367 Posts
November 02 2012 06:44 GMT
#3
On November 02 2012 14:49 Jrocker152 wrote:
Edit: wait LAN? This Starcraft you're talking about?


Heh, when I say LAN I mean an offline event held at a LAN center or BYOC. Our (3) events have all been held at different local LAN centers.

And thanks for the ideas, those are good things to think about and interesting opportunities. I appreciate any suggestions or feedback you might have on SCES, the circuits, events, BarCrafts, or this blog.
Saving SoCal eSports one sponsor at a time: MSI, JINX, Tt eSPORTS, HyperX, Red Bull ¯\_(ツ)_/¯
shindigs
Profile Blog Joined May 2009
United States4795 Posts
November 02 2012 06:46 GMT
#4
dota 2 at the next one thanks for keeping the socal scene together
Photographer@shindags || twitch.tv/shindigs
Nightshade_
Profile Blog Joined August 2011
United States549 Posts
November 02 2012 06:59 GMT
#5
Looking forward to the next LAN!
Lil' Joey, Master of the A-Move Stalker Strike Force
climax
Profile Blog Joined April 2010
United States1088 Posts
November 02 2012 07:07 GMT
#6
So glad you guys at SoCal Esports are still working hard. I hope to see you guys this weekend at Barcraft Irvine.
Twitter: @JonathanRosales
PowerDes
Profile Blog Joined September 2010
United States520 Posts
November 02 2012 07:17 GMT
#7
BARCRAFT IRVINEEEE
twitch.tv/PowerDes
DOTxStorM
Profile Joined November 2012
Korea (South)1 Post
November 02 2012 07:53 GMT
#8
BARCRAFT FULLERTON! (of course the one tournament i win doesn't include the AM xP)

and yeah cable, mad props for all of your hard work, man. Without people like you in the eSports community, growth would be impossible. Thank you for all that you have done. I can't wait to see what else you have in store man.

Here's to hopes for a DotA2 tournament! :D
ARE YOU OKAY?!
CableSCES
Profile Blog Joined September 2011
United States367 Posts
November 02 2012 14:45 GMT
#9
Thanks guys, I appreciate the kind words. I hope to see all of you this weekend for BarCraft!
Saving SoCal eSports one sponsor at a time: MSI, JINX, Tt eSPORTS, HyperX, Red Bull ¯\_(ツ)_/¯
Clover23
Profile Joined November 2012
United States1 Post
November 02 2012 15:09 GMT
#10
Looking Forward to today, really appreciate that your trying your hardest to grow the community.
Bearclawsc2
Profile Joined October 2012
United States2 Posts
November 02 2012 21:31 GMT
#11
see you at the barcraft cable =) Its awesome what you have done for esports in socal!!
Alakaslam
Profile Blog Joined September 2011
United States17336 Posts
November 03 2012 06:01 GMT
#12
Aha, well that may make things easier and tougher in the desert. Would need LAN center/ would not have to worry about expensive broadband out here.

I still might check what a local PC shop/ some hotels think come summer or spring if I'm lucky.
If you think Elon Musk is a Nazi, it is because YOU radicalized him!
Please log in or register to reply.
Live Events Refresh
Next event in 7h 31m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
RuFF_SC2 217
SpeCial 169
ProTech145
NeuroSwarm 79
UpATreeSC 72
StarCraft: Brood War
Shuttle 756
ggaemo 173
scan(afreeca) 134
NaDa 24
Bale 19
Moletrap 5
Dota 2
monkeys_forever499
LuMiX1
League of Legends
JimRising 411
Super Smash Bros
AZ_Axe421
amsayoshi57
Mew2King12
Other Games
summit1g12067
WinterStarcraft395
PiGStarcraft343
C9.Mang0330
crisheroes262
ArmadaUGS165
ViBE142
Organizations
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 13 non-featured ]
StarCraft 2
• Hupsaiya 81
• Airneanach19
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• HerbMon 19
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Upcoming Events
RSL Revival
7h 31m
ByuN vs Maru
MaxPax vs TriGGeR
WardiTV Team League
9h 31m
BSL
16h 31m
Replay Cast
21h 31m
Replay Cast
1d 6h
Afreeca Starleague
1d 7h
Light vs Calm
Royal vs Mind
Wardi Open
1d 8h
Monday Night Weeklies
1d 13h
OSC
1d 21h
Sparkling Tuna Cup
2 days
[ Show More ]
Afreeca Starleague
2 days
Rush vs PianO
Flash vs Speed
Replay Cast
3 days
Afreeca Starleague
3 days
BeSt vs Leta
Queen vs Jaedong
Replay Cast
3 days
The PondCast
4 days
Replay Cast
4 days
RSL Revival
5 days
Replay Cast
5 days
RSL Revival
6 days
BSL
6 days
Liquipedia Results

Completed

Proleague 2026-03-27
WardiTV Winter 2026
Underdog Cup #3

Ongoing

BSL Season 22
CSL Elite League 2026
CSL Season 20: Qualifier 1
ASL Season 21
Acropolis #4 - TS6
2026 Changsha Offline CUP
StarCraft2 Community Team League 2026 Spring
RSL Revival: Season 4
Nations Cup 2026
NationLESS Cup
BLAST Open Spring 2026
ESL Pro League S23 Finals
ESL Pro League S23 Stage 1&2
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual

Upcoming

CSL Season 20: Qualifier 2
CSL 2026 SPRING (S20)
Acropolis #4
IPSL Spring 2026
BSL 22 Non-Korean Championship
CSLAN 4
Kung Fu Cup 2026 Grand Finals
HSC XXIX
uThermal 2v2 2026 Main Event
IEM Cologne Major 2026
Stake Ranked Episode 2
CS Asia Championships 2026
IEM Atlanta 2026
Asian Champions League 2026
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.