Lim Jae-Duk, or NesTea (LG-IM) has signed a contract with e-Sports marketing group eMG.
On the dawn of the 12th, eMG officially announced a contract with NesTea. The group eMG has offices located in Las Vegas, currently working on several projects including player management, marketing, consulting and event production.
The famous GSL global commentators Nick Plott (Tasteless), Dan Stemkoski (Artosis), Wolf Schröder (Wolf) have already signed contracts, as well as the well-known Ukranian player Aleksi "White-Ra" Krupnyk.
Through an agreement with eMG, NesTea is able to retain his team while being sponsored by eMG, while his personal work will be managed by eMG. In addition, it has been revealed the team sponsors and the fans were the first to review the contract (not completely sure on this translation).
NesTea personally contacted ThisIsGame about the personal management contract, "I am thankful eMG has given great advice, so now I can focus on the game." Co-founder of eMG Tobias Sherman added, "I think this is a historical contract. Our company believes this is a big event. This is the first time a Korean progamer was signed, and we are thrilled to be working with NesTea. As the chosen sponsor of NesTea, we will do our best" was said.
On April 12 2013 03:52 Entirety wrote: Woah incredible news! I'm actually surprised that eMG has enough faith in NesTea to offer him a personal sponsorship.
It's not a sponsorship, they act as an agent for him.
cool. Hope this somehow leads to more appearances by him and less god awful games. I got my hopes up after Iron Squid -.-
On April 12 2013 03:56 Lukeeze[zR] wrote: A bit off-topic, but what about his military duty ? I tried to search info about it and found nothing. Did he go to military as zergbong and came back as nestea ?
I'm almost certain he's already done it. I think he mentioned it in some interview ages ago.
A bit off-topic, but what about his military duty ? I tried to search info about it and found nothing. Did he go to military as zergbong and came back as nestea ?
On April 12 2013 03:52 Entirety wrote: Woah incredible news! I'm actually surprised that eMG has enough faith in NesTea to offer him a personal sponsorship.
It's not a sponsorship, they act as an agent for him.
On April 12 2013 03:51 PhoenixVoid wrote: Through an agreement with eMG, NesTea is able to retain his team while being sponsored by eMG, while his personal work will be managed by eMG.
On April 12 2013 03:56 Lukeeze[zR] wrote: A bit off-topic, but what about his military duty ? I tried to search info about it and found nothing. Did he go to military as zergbong and came back as nestea ?
He has done his military duty.
But... I don't think NesTea has room for more sponsors, lol.
On April 12 2013 03:55 FrostedMiniWheats wrote: cool. Hope this somehow leads to more appearances by him and less god awful games. I got my hopes up after Iron Squid -.-
On April 12 2013 03:56 Lukeeze[zR] wrote: A bit off-topic, but what about his military duty ? I tried to search info about it and found nothing. Did he go to military as zergbong and came back as nestea ?
I'm almost certain he's already done it. I think he mentioned it in some interview ages ago.
Remember his legendary spine crawler rush? Yeah, hopefully we get to see more epic builds like that from him.
On April 12 2013 04:24 laegoose wrote: What does 'personal work' mean?
Personal sponsorships, etc. EMG will act as his agent like how they got tasteless that alpha brain sponsor. They try to find him sponsorships and stuff and take a % as a fee for that work.
this is the same agency that actually managed to lose tastosis the mlg casting gig. so they decided to change their game up by chasing a player who historically played very poorly outside korea.
well at least theres a small chance of popcorn i guess.
On April 12 2013 04:32 Seeker wrote: For a second there, I thought he left LG-IM. I was about to darth vader the crap out of this thread.
no way could he leave LG-IM, i bought a monitor from them and posted to their facebook telling them about esports. thats like a contract that they have to keep all their players or something.
On April 12 2013 04:33 turdburgler wrote: this is the same agency that actually managed to lose tastosis the mlg casting gig. so they decided to change their game up by chasing a player who historically played very poorly outside korea.
well at least theres a small chance of popcorn i guess.
On April 12 2013 04:32 Seeker wrote: For a second there, I thought he left LG-IM. I was about to darth vader the crap out of this thread.
no way could he leave LG-IM, i bought a monitor from them and posted to their facebook telling them about esports. thats like a contract that they have to keep all their players or something.
What? I always assumed that was because MLG and GOM have been passive aggressive towards each other ever since the 2011 Blizzard Cup.
On April 12 2013 04:33 turdburgler wrote: this is the same agency that actually managed to lose tastosis the mlg casting gig. so they decided to change their game up by chasing a player who historically played very poorly outside korea.
well at least theres a small chance of popcorn i guess.
On April 12 2013 04:32 Seeker wrote: For a second there, I thought he left LG-IM. I was about to darth vader the crap out of this thread.
no way could he leave LG-IM, i bought a monitor from them and posted to their facebook telling them about esports. thats like a contract that they have to keep all their players or something.
What? I always assumed that was because MLG and GOM have been passive aggressive towards each other ever since the 2011 Blizzard Cup.
Possibly, but sundance's official stance has always been tastosis is too expensive to hire.
On April 12 2013 04:29 ZenithM wrote: I still kind of don't know what eMG even does. What does that entail for Nestea?
It entails Nestea doing less.
But not less practice, so less what? :D What do (Korean teamed) pro-gamers do except eat, sleep and play Starcraft that some cool organization has to manage for them? Does this have anything to do with the fact that Nestea isn't in the IM practice house and so gets less "outside the game support" from IM or something?
Edit: Ok, I browsed eMG's site in depth, and I think I kinda get it, but it's still vague and buzz-wordish. Like this sentence: "We leverage our experience and global reach to aid clients in achieving their marketing and branding objectives". Okaaaaay...
On April 12 2013 04:29 ZenithM wrote: I still kind of don't know what eMG even does. What does that entail for Nestea?
It entails Nestea doing less.
But not less practice, so less what? :D What do (Korean teamed) pro-gamers do except eat, sleep and play Starcraft that some cool organization has to manage for them? Does this have anything to do with the fact that Nestea isn't in the IM practice house and so gets less "outside the game support" from IM or something?
Edit: Ok, I browsed eMG's site in depth, and I think I kinda get it, but it's still vague and buzz-wordish. Like this sentence: "We leverage our experience and global reach to aid clients in achieving their marketing and branding objectives". Okaaaaay...
They will go to companies that want to sell stuff to nerds, energy drinks, pc peripherals makers, and get them to pay Nestea money and in exchange nestea will put stuff like IM-LG-Nestea[RC] in his nickname and let them take a picture with some of their gear. And then they pay him money. And these guys take 15% of that money
These guys will be gods if they can get him an actual nestea sponsorship. Then he can have a nestea in the booth with him every time just like eg players and their monster bottle.
I hope this means he can go to more international lans
On April 12 2013 05:45 Canucklehead wrote: These guys will be gods if they can get him an actual nestea sponsorship. Then he can have a nestea in the booth with him every time just like eg players and their monster bottle.
that would be really awesome! but unfortunately not every company have an idea on how esports works, and they probably get alot of offers from organisations that want money for something else... i would personally not take an esports organisation as serious as a for example successful sports team.
Is EMG responsible for Tastosis' mobile game and betya? If so, they're doing a really bad job. Maybe they got a little payday up front, but people are getting annoyed.
On April 12 2013 04:29 ZenithM wrote: I still kind of don't know what eMG even does. What does that entail for Nestea?
It entails Nestea doing less.
But not less practice, so less what? :D What do (Korean teamed) pro-gamers do except eat, sleep and play Starcraft that some cool organization has to manage for them? Does this have anything to do with the fact that Nestea isn't in the IM practice house and so gets less "outside the game support" from IM or something?
Edit: Ok, I browsed eMG's site in depth, and I think I kinda get it, but it's still vague and buzz-wordish. Like this sentence: "We leverage our experience and global reach to aid clients in achieving their marketing and branding objectives". Okaaaaay...
They will go to companies that want to sell stuff to nerds, energy drinks, pc peripherals makers, and get them to pay Nestea money and in exchange nestea will put stuff like IM-LG-Nestea[RC] in his nickname and let them take a picture with some of their gear. And then they pay him money. And these guys take 15% of that money
Well, we'll see then. My guess is I won't even notice anything different from before :D
yeah when I read the title I thought: "Cool Nestea found a team ... ... ... wait he didn't leave old team?" Wonder if that really helps with his training. But if he wins everything, then I now know why.
Best of luck, but I hope they'll be careful with their choice of sponsors. Tasteless' latest sponsorship and his way of promoting it really rubbed me the wrong way, not to mention that it looked a bit like grasping at straws as far as sponsors go.
I know eMG descriptively and functionally, but usually don't think of it by its initials, so the title made me jump in horror that Nestea has joined some new team and left IM. So... maybe "eMG agency" or not exactly the word "join", or something. The reality is that Nestea becomes a client of eMG.
eMG seems like just a newbie organization trying to make this thing work in esports. Whether they have the ability and determination or is just another bad opportunistic venture remains to be seen.
On April 12 2013 09:57 figq wrote: I know eMG descriptively and functionally, but usually don't think of it by its initials, so the title made me jump in horror that Nestea has joined some new team and left IM. So... maybe "eMG agency" or not exactly the word "join", or something. The reality is that Nestea becomes a client of eMG.
Now that I reminisce on it, I do wish I could have picked a better title that wouldn't warrant so much confusion or horror that NesTea left IM. I think "NesTea partners with eMG" or "NesTea contracted by eMG" would have been better.
On April 12 2013 09:57 figq wrote: I know eMG descriptively and functionally, but usually don't think of it by its initials, so the title made me jump in horror that Nestea has joined some new team and left IM. So... maybe "eMG agency" or not exactly the word "join", or something. The reality is that Nestea becomes a client of eMG.
Now that I reminisce on it, I do wish I could have picked a better title that wouldn't warrant so much confusion or horror that NesTea left IM. I think "NesTea partners with eMG" or "NesTea contracted by eMG" would have been better.
Pretty sure you can always contact a mod to change the title.
EPT![[image loading]](http://i.imgur.com/hwNpE6z.jpg)
