[PC]New World - Page 2

Mike Frazzini, a longtime Amazon.com Inc. employee who helped start Amazon Game Studios, is stepping down. The executive told staff Friday he was leaving to focus on his family, said Amazon spokesman Ryan Jones.

“Mike was there at the beginning of Amazon Games, and his leadership and perseverance helped build the games business from the ground up,” Jones said in a statement. “Our recent successes with New World and Lost Ark are the result of the long-term, customer-focused vision for games he helped establish. We are very grateful for all his contributions, and wish Mike the very best.”

Amazon Game Studios was an expensive endeavor for the e-commerce giant, costing hundreds of millions of dollars a year, but for years failed to produce hit games. Frazzini, who previously worked in the books section of Amazon, was a relative game novice when he became head of the division. Some employees had criticized him for veering too far from game-making’s traditional playbook, Bloomberg reported last year.

After cancelling, and even once unreleasing, games at various stages of development, the company did have a breakout hit this fall with its release of online PC game New World. At a conference soon after the game’s launch, Amazon Chief Executive Officer Andy Jassy said that gaming could become the company’s largest entertainment category. Following New World’s warm reception, former Amazon boss Jeff Bezos tweeted: “After many failures and setbacks in gaming we have a success. … Don’t give up no matter how hard it gets.”

But even New World’s success faded after its initial release. The game had 913,000 concurrent players late September, and now has about 26,500, according to data from Steamcharts. One former Amazon Game Studios manager, who asked to remain anonymous because they weren’t authorized to speak publicly, said that Frazzini’s leadership of the unit suffered because he had not had prior experience in gaming. Amazon is a company that often assumes that if you can succeed in one category, you can succeed in another, and staffers in the unit felt that he underestimated the complexities of the medium. Frazzini did not immediately respond to a request for comment.

Ride mounts, wield a new weapon, and explore transformed lands when New World: Rise of the Angry Earth launches on October 3. We can’t wait for players to experience every new feature, including the story behind the fall of First Light, in our first paid expansion. Discover Aeternum’s next chapter for $29.99. New players can pick up both the base game and the expansion for $69.99 as part of the New World: Elysian Edition bundle.

Look forward to Season 3 updates for all players alongside the release of Rise of the Angry Earth. With revamped mainline story quests, open world PvP changes based on player feedback, and quality of life improvements like the removal of Wards, Banes and Expertise, there has never been a better time to visit the Eternal Isle. Check out the announcement trailer below.