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Bad Marketing

Blogs > BottleAbuser
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BottleAbuser
Profile Blog Joined December 2007
Korea (South)1888 Posts
July 28 2008 02:55 GMT
#1
As I'm typing this, I am looking at

[image loading]


What the hell? The only reason I clicked on it was because I'm on a touchpad and it clicks instead of moving if you tap it, which I apparently did by accident. I'm not interested in reading the small-ass text that uses a fucking emoticon in the middle of a graphical banner ad, and has nothing to do with the rest of the image. Yah, a marine with an explosion in the background, and the text says "we don't hate you come to our site."

**
Compilers are like boyfriends, you miss a period and they go crazy on you.
Kingsp4de20
Profile Blog Joined February 2007
United States716 Posts
July 28 2008 02:57 GMT
#2
LOL come to our site because its full of noobs
good advertising
Hypnosis
Profile Blog Joined October 2007
United States2061 Posts
July 28 2008 03:03 GMT
#3
I went to that site. it was so shitty. our sc2 section literally has 1000x more posts than that forum.
Science without religion is lame, Religion without science is blind
fusionsdf
Profile Blog Joined June 2006
Canada15390 Posts
July 28 2008 03:04 GMT
#4
I thought it was cute
SKT_Best: "I actually chose Protoss because it was so hard for me to defeat Protoss as a Terran. When I first started Brood War, my main race was Terran."
Vasoline73
Profile Blog Joined February 2008
United States7834 Posts
July 28 2008 03:08 GMT
#5
On July 28 2008 12:04 fusionsdf wrote:
I thought it was cute

XCetron
Profile Joined November 2006
5226 Posts
July 28 2008 03:10 GMT
#6
site too dark for me, I read one thread then left.
BottleAbuser
Profile Blog Joined December 2007
Korea (South)1888 Posts
Last Edited: 2008-07-28 03:13:43
July 28 2008 03:13 GMT
#7
You've transcended the (bad) marketing and actually went to see the product, then. Good for you.

I always thought it was silly that a company could spend 15% of its revenue on marketing, but seeing godawful ads like this makes me think that it makes sense. Then I see similar multi-million-dollar ad campaigns that aren't any better and think that marketing is retarded after all.
Compilers are like boyfriends, you miss a period and they go crazy on you.
funkie
Profile Blog Joined November 2005
Venezuela9376 Posts
July 28 2008 03:25 GMT
#8
It's not that bad...if you noticed it.
CJ Entusman #6! · Strength is the basis of athletic ability. -Rippetoe /* http://j.mp/TL-App <- TL iPhone App 2.0! */
BottleAbuser
Profile Blog Joined December 2007
Korea (South)1888 Posts
July 28 2008 03:30 GMT
#9
Which is the point. I didn't until I accidentally clicked on it. And when I did I didn't even bother waiting for the page to load. Some people seem to forget that the guy looking at your ad isn't on your side; he's skeptical of what you're trying to sell. In this case, apparently it's a forum. Which is better than the one it's being advertised on how? Nope, no clue - just come, because... we don't hate you.
Compilers are like boyfriends, you miss a period and they go crazy on you.
alffla
Profile Blog Joined November 2005
Hong Kong20321 Posts
July 28 2008 03:47 GMT
#10
rofl

well the ad was ok i actualyl looked at hte site but then the site itself doesn't really have much to offer so no hahah
Graphicssavior[gm] : What is a “yawn” rape ;; Masumune - It was the year of the pig for those fucking defilers. Chill - A clinic you say? okum: SC without Korean yelling is like porn without sex. konamix: HAPPY BIRTHDAY MOMMY!
gotwater
Profile Blog Joined November 2007
United States179 Posts
July 28 2008 04:06 GMT
#11
speaking of which, this reminds me of all the movies that came out the same weekend of dark knight
Everything counts.
sillyboy_tomato
Profile Joined July 2008
United States157 Posts
July 28 2008 04:57 GMT
#12
well if you wanna feel like the king go there and show off to the noobs.

Big fish in a small pond
Insane
Profile Blog Joined November 2003
United States4991 Posts
Last Edited: 2008-07-28 05:04:36
July 28 2008 05:04 GMT
#13
I clicked it and contemplated signing up.

Then I realized I don't read/post in TL SC2 forums, either.
mahnini
Profile Blog Joined October 2005
United States6862 Posts
Last Edited: 2008-07-28 07:15:05
July 28 2008 07:14 GMT
#14
It's not really bad marketing unless you're an asshole. There are really no "sides" here. Just because I visit TL doesn't mean I hate other SC sites. It just so happens all the other SC site are run by and, thus, inhabited by retards. I mean if I thought they provided better services than TL I would click it. I don't think they do though so I didn't.
the world's a playground. you know that when you're a kid, but somewhere along the way everyone forgets it.
BottleAbuser
Profile Blog Joined December 2007
Korea (South)1888 Posts
July 28 2008 07:25 GMT
#15
mahnini, not sure if you're calling me an asshole or not.

But the point wasn't that this is another (competing?) Starcraft site, it was that this ad is pretty bad. It uses too much text in a graphical setting, with the actual graphic not having any obvious relationship to the text anyways. The text uses a fucking emoticon. The grammar's bad and you have to read it several times to figure out what it's saying. And the actual message itself is "We don't hate you." Bad ad.
Compilers are like boyfriends, you miss a period and they go crazy on you.
mahnini
Profile Blog Joined October 2005
United States6862 Posts
Last Edited: 2008-07-28 07:31:33
July 28 2008 07:30 GMT
#16
No, not necessarily. We as consumers should welcome competition, it's what nearly brought us a functioning ladder to replace PGT (nearly). I have no stake really in TL, though I like the site, so any competition is welcome competition. It helps motivate the staff to do awesome things like TSL and stuff to combat evil people and their sites.

Also I think it was pretty nice of them to come off as humble in their ad, it shows they know their target audience.

Plus, it made you make a thread about it, you got played!
the world's a playground. you know that when you're a kid, but somewhere along the way everyone forgets it.
BottleAbuser
Profile Blog Joined December 2007
Korea (South)1888 Posts
July 28 2008 07:32 GMT
#17
Um. What? I think you're posting to the wrong thread or something. I've made it pretty clear my beef is with the horrible ad. Not the fact that it's advertising another, similar site. It could have been an ad for my favorite product from my favorite brand, and I'd still be pissed that I'm looking at such an eyesore.
Compilers are like boyfriends, you miss a period and they go crazy on you.
Superiorwolf
Profile Blog Joined March 2007
United States5509 Posts
Last Edited: 2008-07-28 07:36:50
July 28 2008 07:34 GMT
#18
Yea I like the modesty and really all the ads that we've been getting on TL.net have all been pretty relaxed and so I feel the text and the tone of the ad is appropriate for this setting. Of course if you put that somewhere completely unrelated to SC it would be definitely a lot worse.

I've seen a lot of ads like these (and remember those fonger ones?) they weren't an eyesore, and neither is this one imo. It's not really like we look at the ads all day anyways, maybe a glance a few times a day or so -..
Check out my stream at www.teamliquid.net/forum/viewmessage.php?topic_id=315053 and follow me on Twitter @EGSuppy! :)
mahnini
Profile Blog Joined October 2005
United States6862 Posts
July 28 2008 07:35 GMT
#19
Oh, I've been writing my econ paper all day, sorry!
the world's a playground. you know that when you're a kid, but somewhere along the way everyone forgets it.
ahrara_
Profile Blog Joined February 2008
Afghanistan1715 Posts
July 28 2008 07:38 GMT
#20
On July 28 2008 16:34 Superiorwolf wrote:
Yea I like the modesty and really all the ads that we've been getting on TL.net have all been pretty relaxed and so I feel the text and the tone of the ad is appropriate for this setting. Of course if you put that somewhere completely unrelated to SC it would be definitely a lot worse.

I've seen a lot of ads like these (and remember those fonger ones?) they weren't an eyesore, and neither is this one imo. It's not really like we look at the ads all day anyways, maybe a glance a few times a day or so -..

I hate to say it, but it's late and I just wanted to QFT.

Also BottleAbuser, since when are ads not allowed to have lots of text? It's very common in news and literary magazines. People will read the text if they're interested. I think this ad was well suited to its intended audience.
in Afghanistan we have 20% literacy rate
KwarK
Profile Blog Joined July 2006
United States43728 Posts
July 28 2008 07:40 GMT
#21
I signed up. I thought the ad was fine. It explained the situation (new forum needs members) without me having to leave tl which is good because I'd not have left tl to find out. That said, it needs some serious members creating content before I'll post anything. Once someone gets the ball rolling I'll happily post but right now there's nothing to post about.
ModeratorThe angels have the phone box
SonuvBob
Profile Blog Joined October 2006
Aiur21550 Posts
July 28 2008 18:22 GMT
#22
This is actually very good marketing, to the point where I should probably ban the ad. :p

Getting targeted clicks for less than a penny apiece is an insanely good deal. If the site had anything to offer, they'd probably be getting conversions (signups) at 5-10 cents apiece.
Administrator
Kletus
Profile Blog Joined March 2008
Canada580 Posts
July 28 2008 18:28 GMT
#23
On July 28 2008 12:04 fusionsdf wrote:
I thought it was cute

Your resistance only serves to make my carapace harder.
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