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[News]CJ Group acquires OnMedia

Forum Index > BW General
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Waxangel
Profile Blog Joined September 2002
United States33584 Posts
Last Edited: 2009-12-24 04:44:48
December 24 2009 04:43 GMT
#1
Sources: http://esports.dailygame.co.kr/news/view.daily?idx=20027
http://esports.dailygame.co.kr/news/view.daily?idx=20026

To sum it up shortly, CJ bought a controlling share of stock in OnMedia for around $400 million dollars. Now, to explain why this all may or may not matter.

CJ we all know, is the corporate sponsor of the CJ Entus team. They are a huge conglomerate that has their hands in a ridiculous amount of things from food products to movie theaters, and one of their other side businesses is cable television.

OnMedia owns a bunch of cable channels in Korea, the relevant one here being OnGameNet. The bigger society angle of this is that CJ now has a near monopoly on cable television channels in Korea, so make what you will of that.

In any case, CJ now owns two pro-game teams through as a side effect. Does this mean anything will happen? I have no idea. It's definite fun to think about a Sparkyz + Entus merger, but they are two tiny entities in a gigantic company. Personally, I'd bet on the status quo.

The other factor here is that CJ has some sort of control over GomTV, which may ease the relationship between OGN and GomTV as competitors. Gom has been quiet as of late, but we'll see if anything changes in the future.
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
darktreb
Profile Joined May 2007
United States3017 Posts
December 24 2009 04:46 GMT
#2
Hope this is good news for GOM! CJ sent three players to Blizzcon and seems to be more aware of GOM's impact on foreigners so this might be good. One can always hope....
WheelOfTime
Profile Blog Joined October 2009
Canada331 Posts
December 24 2009 04:48 GMT
#3
Omfg think of the after merger CJ/Sparkz lineup:

SAVIOR
LETA
MOVIE
EFFORT
IRIS
SKYHIGH
YELLOWARNC
ETC ETC

OMFG MY BRAIN IS SPLODING
r33k
Profile Blog Joined March 2009
Italy3402 Posts
December 24 2009 04:49 GMT
#4
This sounds very interesting indeed.

The GomTV thing made me immediately think of the Gyungnam STX cup, with the longer offseason we could very well be seeing a CJ tournament broadcast on either GomTV (which would immediately get them tons of "official" viewers both in Korea and overseas) or OGN (back to the streams...), possibly featuring B-team players and such.

As to the CJ enterprise owning both Entus and Sparkys I wouldn't worry about it, Hite sponsoring sparkys doesn't mean that they own them but the teams looks to me like it still will belong to Hite rather than CJ.
SonuvBob
Profile Blog Joined October 2006
Aiur21550 Posts
December 24 2009 04:50 GMT
#5
Keep your goddamn Sparkyz the hell away from my Entus!
Administrator
doubleupgradeobbies!
Profile Blog Joined June 2008
Australia1234 Posts
December 24 2009 04:51 GMT
#6
isn't sparky's owned by hite rather than ongamenet now though?

Or was it like some kind of joint sponsorship?
MSL, 2003-2011, RIP. OSL, 2000-2012, RIP. Proleague, 2003-2012, RIP. And then there was none... Even good things must come to an end.
Waxangel
Profile Blog Joined September 2002
United States33584 Posts
December 24 2009 04:51 GMT
#7
Hite has zero ownership over the team, they are purely a sponsor (OGN sold the name for money)
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
illu
Profile Blog Joined December 2008
Canada2531 Posts
December 24 2009 04:51 GMT
#8
Well I am more worried about conflict of interests... since CJ owns OGN, and OGN airs SPL... then if CJ Entus loses badly it's bad image on the company... but CJ controls the TV... censorship much?

:]
GTR
Profile Blog Joined September 2004
51571 Posts
Last Edited: 2009-12-24 04:52:36
December 24 2009 04:51 GMT
#9
knowing korea without a doubt it will just be status quo.
Commentator
sukila
Profile Joined November 2007
Germany57 Posts
December 24 2009 04:52 GMT
#10
arent sparkyz under hite now?
GTR
Profile Blog Joined September 2004
51571 Posts
December 24 2009 04:53 GMT
#11
On December 24 2009 13:51 Waxangel wrote:
Hite has zero ownership over the team, they are purely a sponsor (OGN sold the name for money)


this. i really hate the misinterpretation everyone has that hite owns Sparkyz now. everything is still ran by OnGameNet.
Commentator
ghostWriter
Profile Blog Joined January 2009
United States3302 Posts
December 24 2009 04:53 GMT
#12
I dunno, the way things are going now, CJ doesn't seem to need any help with effort and movie surging, but having practice partners like yarnc and leta would probably make them even better.
Sullifam
MrHoon *
Profile Blog Joined April 2008
10183 Posts
December 24 2009 04:54 GMT
#13
On December 24 2009 13:50 SonuvBob wrote:
Keep your goddamn Sparkyz the hell away from my Entus!

this.
dats racist
Kenpachi
Profile Blog Joined August 2009
United States9908 Posts
December 24 2009 04:54 GMT
#14
wasnt CJ one of the poorest teams in the past?
Nada's body is South Korea's greatest weapon.
LosingID8
Profile Blog Joined December 2006
CA10829 Posts
December 24 2009 04:56 GMT
#15
On December 24 2009 13:54 Kenpachi wrote:
wasnt CJ one of the poorest teams in the past?

it wouldn't be quite accurate to say that. you could say that GO was one of the poorest teams though.
ModeratorResident K-POP Elitist
MrHoon *
Profile Blog Joined April 2008
10183 Posts
December 24 2009 04:58 GMT
#16
On December 24 2009 13:54 Kenpachi wrote:
wasnt CJ one of the poorest teams in the past?

History lesson every TL member should read :D

And yes. They were the poorest team out of all the teams

if Suma Go had money to support all their players long ago

KT/SKT mandrid would not exist
dats racist
uglymoose89
Profile Blog Joined November 2008
United States671 Posts
December 24 2009 04:59 GMT
#17
i don't know how i would feel if they merged teams. Wouldn't that upset how proleague would work with a super imba team? And i don't think anything will happen. I bet cj sponsors 100000000000 things so they won't bother with the starcraft team.
GTR
Profile Blog Joined September 2004
51571 Posts
December 24 2009 05:01 GMT
#18
merging will never happen
shady 'trades' will possibly arise though.
Commentator
Waxangel
Profile Blog Joined September 2002
United States33584 Posts
December 24 2009 05:02 GMT
#19
On December 24 2009 14:01 GTR wrote:
merging will never happen
shady 'trades' will possibly arise though.


good one! this is a deceptively bland story, it needs rumor mill to keep it interesting.
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
GTR
Profile Blog Joined September 2004
51571 Posts
December 24 2009 05:04 GMT
#20
horang2 traded to cj entus for a bag of rice.

you heard it here first.
Commentator
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