Korean Music Discussion - Page 4876

According to Hwang Hyun-chang, CEO of Crayon Pop’s management company, Chrome Entertainment, the idea was to make a girl band that would be funny, goofy and likable, but would also run screaming from sexiness.

In explaining how he picked the girls, interestingly, Hwang inadvertently exposes his own sexual stereotypes. He didn’t want any of the members to be taller than 1.65-meters because they would look too leggy in those tracksuits. ''Sexy faces’’ were avoided too.

''We started the band with the question that why does every girl group in K-pop have to go through the same route to garner public attention and end up looking the same,’’ he said.

Crayon Pop seemed like a failed experiment at first, with their songs quickly appearing and disappearing from download charts in July last year. Then the "word-of-mouth’’ generated by Facebook and Twitter gave them a second life, which has proved to be bombastic.

"We will explore different business models. We can’t compete with the pop stars of bigger management companies like SM Entertainment and YG Entertainment, which continue to dominate pop shows on national television and throw lavish concerts. We believe we are crafting a smart niche market in an age where everyone’s devices double as a camera and portable Internet gateway,’’ said Hwang.

On August 07 2013 18:56 DwD wrote:
I need the source vid from that gif, badly