|
|
|
Considering that it is a drug used to neutralize stomach acid, I dont see why you think it has a bad name.
|
What they were thinking specifically? Aci- is supposed to make you think of "acid", and pH, according to Wikipedia, is a reference to pH level, and "ex" is supposed to make you think "get rid of". Perhaps there are also meant to be overtones of "hex", as in "curse".
So, general message: "Get rid of (gastro-intestinal) acid".
but anyway, why do you find the name particularly awful? To me it's just a typical made-up brand name.
|
Ass·effects. You want some of that.
|
coming from a pharmacology student, that has nothing on some of the other crazy ass (no pun inteded) brand name drugs out there.
the first word is the generic name, the second is the brand / trade name. So in the case of Aciphex be thankful that you only have to say the brand/trade name. Because if you had to hear the generic, your head would explode. Just like mine does when i have to memorize lists and lists of drugs and their fucking names.
long story short- fuck drug company's and who ever they pay to come up with this shit i have to learn.
for example:
hydrochlorothiazide - HCTZ
gemfibrozil- Lopid
Hydromorphone - morphine
Piperacillin Tazobactam - zosyn
Trimethoprim:sulfamethoxazole - Bactrim, septra
ceftriaxone - Rochphin 3rd gen.
|
in this case, the generic name (as mentioned in the first post) is preferable
Rabeprazole Sodium - AssEffects
|
It wouldn't have even occurred to me if the video wasn't titled ass effects. Maybe they should have named it Acidophex or something like that?
|
On November 03 2009 16:32 qrs wrote:
What they were thinking specifically? Aci- is supposed to make you think of "acid", and pH, according to Wikipedia, is a reference to pH level, and "ex" is supposed to make you think "get rid of". Perhaps there are also meant to be overtones of "hex", as in "curse".
So, general message: "Get rid of (gastro-intestinal) acid".
but anyway, why do you find the name particularly awful? To me it's just a typical made-up brand name.
I agree with this guy...there's nothing really wrong with it.
|
On November 03 2009 17:34 Schnake wrote:
It wouldn't have even occurred to me if the video wasn't titled ass effects. Maybe they should have named it Acidophex or something like that?
It occurred to me straight away seeing the ad on TV (and like I said I can't unhear it). At first I was a little annoyed the youtube vid gave it away in the title, but apparently not everyone hears it :-/ Or cares, which I find curious.
So I'm leaning towards genius marketing. Half the people won't notice (wtf) and those that do will remember the name. But that just seems like an implausible motivation for naming something. But the idea that they never noticed what it sounds like is equally implausible to me
|
I was thinking about this earlier. Lots of drug names have names which give you an idea of what they do.
Boniva - for osteoporosis
Flomax - For prostate troubles
etc etc
edit: btw this Aciphex = Ass effects shit is for twelve year olds who like to giggle at stuff like "Dumas" as a last name. Hey guess what? My last name has the word ass in it too. Let's all laugh.
|
I can't help what it sounds like. And no, it's not the funniest thing. Yes, one has to be fairly juvenile to laugh at it. But given the percentage of their audience with some juvenile propensities, I still think it is an unfortunate name.
You can't seriously think it's a fine name because you're too cultured to think it's funny. It still sounds like that, funny or not. I mean would a drug that sounded like PoopFoot be fine because it's not funny? I don't think it has to be funny to be an unfortunate phonological mishap. Please note title of blog: "stupid drug name". NOT "OMGhilarious drug name"
|
I laugh at the following words:
Grass
Acid
Flask
Brass
Crass
Bastard
Norfolk
Shih Tzu
Mask
lolol dey say ass and fuck
|
Do you have to think publicly displayed nipples are funny to wonder if Janet Jackson did it on purpose? Does one have to think racism is funny to wonder if the New York Post meant to portray Obama with that editorial cartoon featuring a chimp?
|
On November 03 2009 19:35 MamiyaOtaru wrote:Show nested quote +On November 03 2009 17:34 Schnake wrote:
It wouldn't have even occurred to me if the video wasn't titled ass effects. Maybe they should have named it Acidophex or something like that? It occurred to me straight away seeing the ad on TV (and like I said I can't unhear it). At first I was a little annoyed the youtube vid gave it away in the title, but apparently not everyone hears it :-/ Or cares, which I find curious. So I'm leaning towards genius marketing. Half the people won't notice (wtf) and those that do will remember the name. But that just seems like an implausible motivation for naming something. But the idea that they never noticed what it sounds like is equally implausible to me
Well, the name definitely raises awareness and has viral marketing potential among those who identify/read it as ass effects. The more important question is, however, will this be a good thing and lead to more sales or will everybody just laugh at the name and take something else? 
Would you take Aciphex?
|
|
|
|
|
|
EPT
