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Hey guys,
I'm an American student studying at Oxford University in the UK and am president of the OUSS: Oxford University StarCraft Society. I have worked with IGN in the past as a reporter and am currently a content creator for ROOT. In addition, I am consulting a few entertainment companies looking to get into eSports.
I wrote three op-ed pieces about a month ago on how I believe event organizers and hosts can better eSports. These pieces are roughly the same as my presentations to the companies I am consulting, so, in the spirit of Mark Ferraz's "open-source eSports" post, I'd like to see what you guys think. You are the most active members of the community and, as such, should have the best insight into what will really improve our industry.
The editorials are located here: Part 1, Part 2 and Part 3.
For those who don't want to read them in full, here's a summary:
tl;dr: I believe eSports could improve in a number of ways. Our main goal in eSports should be to bring in more viewers and expand the community. I believe this can be done in three ways:
1: Increasing player exposure and creating eSports celebrity. Players should receive more dedicated hype from teams and tournaments. More meaningful shoulder-content should be created that crafts players' past and present endeavors into a malleable story-arch relatable to the viewer and should be distributed through more mainstream channels, i.e. MLG's primary stream at an event.
2: Creating a local scene with local stars. For better or for worse, most prospective fans of eSports won't like the fact that the top 8 of almost every international tournament is made up of Koreans. It will be much easier to pull them into eSports on a local level with players whom they can relate to more easily. Local tournaments and a more dedicated and refined local scene will also make the prospect of becoming a progamer more accessible and enticing to amateurs interested in going pro.
3: An integrated and interactive viewing platform should be created. While sites like TeamLiquid and reddit are, without a doubt, large communities, the majority of eSports viewership does not interact with its community through these means. To better attach this type of fan to eSports, tournaments and events should create integrated and interactive viewing platforms that actively engage the viewer with others consuming eSports content, i.e. built-in GSTL fantasy leagues, more enticing polling/chat options that tie the viewer to a service provider and the community.
Thanks for taking the time to hear out my thoughts and let me know any criticisms you may have. I'm trying to expand the community as best as I can and am lucky enough to be somewhere now where I have an opportunity to do that.
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Agreed, but I think you could have went farther. I literally just wrote 4 pages each on all of these topics about a week ago. edit: reading the editorials now, wow... I just very similar things wtf! I think Part 1 and Part 3 very interesting, but your part 2 is similar to what I wrote, but very utilitarian, I brought on similar ideas of three expanding worlds: Local, regional and international.
the problem is is viewership.
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Passionate Progamers
I have a number of topics lined up, but I decided to go with this one as it really fits into my next few topics. I’m going with this one and if you thought self-promoting yourself as a content-creator was difficult, imagine trying to stand-out as a top foreign player amongst a sea of other great foreign players with all the same capabilities as you, but maybe better and with near identical quality of work offered to their viewers. That’s a really rough scene to break into!
When I was managing for Team Dynamic, my biggest pain was my inability to motivate my players. I always told myself: “You can’t force them to play, you can only give reasons to play” and even then; it’s almost impossible to get someone to want to practice at a game that emotionally beats and breaks them down.
Couple that with the lack of recognition for their achievements and you get a very emotionally-exhausted player. I hope my friend Attero doesn’t mind if I use him as an example.
Meet my friend Andrew ‘Attero’ Golec, this progamer was a prime example of a passionate player who gave it his all, remained almost consistent (both neither really exceeding his skill level nor ever dropping it since 2010 to early 2012) and never got any real opportunities minus a few mentions. Attero started with VT Gaming and was the guy who found HuK (at least that’s the story I’ve been told thousands of times). Attero is definitely one of the best players in Quebec, ranging in skill just a bit below Kiwikaki and SLush (also great players here in Quebec).
Attero is a player who streamed constantly, consistently in North-America’s/SEA’s and sometimes Europe’s Grandmaster league. He beat some of the best of the most popular players in both North-America and Europe. Qualified for HomeStory Cup IV by beating out MajOr and KawaiiRice and Adelscott in the group stages. His greatest achievement? Reaching MLG Anaheim’s Championship bracket, beating out Complexity’s RSVP, LastShadow and Jinro. Those names sound old to you, but this was in 2011 man, let’s include also Drewbie, Killer, MoMan, Minigun, Moonan, Kas (March 2011). All these great players and he is a mere whisper in the wind with a featured stream (which netted maybe 250 viewers if there wasn’t anyone else important streaming).
He’s been on a couple of shows, DJwheat’s Kings of Tin, ChanManV’s Pro Corner, some interviews here or there. But yeah, nothing more and it looks like no one really offered him to be on a real team besides possessing the traits some current North-American’s lack: Motivation, consistency in results, a good head for public relations and publicity as well as the ability to work with others and the willingness to prioritize team-leagues and individual tournaments. That’s just something I like when I meet a player: someone willing to do at least the basics to ensure he has a good future and mindset for the game. After managing more than 50 players in my time, Attero is amongst my top 10 favourite players.
But Attero’s story is not uncommon, in fact, it’s too common and too unfortunate. With the constant rise of big-league teams stepping up their ammunition from foreigner semi-automatics to Korean automatics, you leave a huge gap of aspiring players with no room to excel or really shine at all.
Consider this predicament: You have North-American/European players ripping it up in the brackets, they play and play and beats the hell out of a lot of players. A Korean also does the same and essentially beats him out of the tournament. Now consider that there’s always a Korean in nearly all the tournaments (which is true - Koreans are found even in weekly smaller tournaments like Zotac NA/EU as well as Antec when that was still running). How are foreign players meant to win or gain any monetary winnings to support themselves? The quick answer would be to tell them to practice harder. But without any exposure, media streams covering them or recognition for who they have overcome, it becomes a little less motivating: You’re not winning tournaments, you’re not getting any exposure or recognition and you’re not getting many opportunities (maybe a showmatch on occasion). With the loss of motivation, lack of achievements and thus no opportunities for more supportive teams (and thus less chances to attend major tournaments), the foreign player starts running out of finances to support his dream to become a progamer and eventually gets a part-time job to support himself, diminishing his amount of practice time, lessening his abilities to play and eventually falls off the curve of competition.
It’s definitely not the Koreans’ fault that they just play better and practice more diligently, you can’t blame someone for doing something better than you, it should be a force of motivation. But at the same time, there is definitely a lack of outlets for foreign players to shine and rank themselves amongst one another with a monetary prize-finish at the end. What would be the upsides to having regional prized tournaments?
Viewers and prosperous team owners (who cannot necessarily afford a Korean or are looking for more fan-favourite/relatable players) can easily determine who is the best of the best within their region/country/continent and offer them a suitable contract.
Players who are the best in their region have something to put on their list of achievements. This also widens the amount of “valuable” free agents for showmatch organizers and smaller tournaments to invite as well as create more pride in more local/country talent than international (something I think Europeans are quite closer at than the Americas).
The downside to all of this is that, well: no one will watch and its true. The common perceived assessment of talent is that North-America sucks [I disagree] and Europeans are just below the Koreans. With that common notion in most people’s minds, who would watch tournaments of only regional players when we wouldn’t be necessarily watching “the cream of talent and build-execution”?
Thankfully, we have Blizzard’s World Championship Series to give some evidence of how this is wrong and as we saw with WCS Europe, a lot of people would watch it. Sadly, we didn’t get to gauge this potential interest for WCS USA/Canada/NA as they were coupled with NASL and MLG. Nonetheless, if Europe can do it successfully, I think it’s worth looking at the idea of a region-based league for each Battle.net region (including South-East Asia which lacks the most exposure and general interest).
With region-based leagues, this could incite national companies to be more interested in sponsoring local teams as well as regional tournaments (some companies only make sales within their nation and thus this could be both more financially supportive of them to sponsor and more worthwhile as their core consumer group is directly involved and centered towards). Let’s not forget about helping improve the circumstances of the vicious circle outlined above.
Blizzard’s World Championship Series helped create names like JonnyREcco and put even more promise and emphasis on Scarlett’s ability to play. It helped put ViBe back on the map (who has been pretty quiet and undistinguished since joining It’s Gosu) and give promise once more to the American scene [and Terran] with MajOr. But I don’t think it’s enough and if spectator numbers weren’t such a viewed risk of potential failure (as well as cost) for tournament organizers, I’m sure we’d see a lot more.
I’ll add this as my final argument: With more regional tournaments, the amount of cycling through current foreign professionals would occur more often. Players who were renowned back in 2010 and 2011 do not have as strong as an impact on the scene as they did before. However, their perceived importance remains both due to by the namesake of their team and/or the fact that they remain relevant through other means of content (I covered a bit of this in my last piece). If the scene is able to show who is currently at the peak of competitiveness (like WCS for example), then established pros can be re-ignited with the desire to improve and retake their position. Of course, upcoming professionals will also have a more immediate and comfortable goal beating out those who they recognize as within reach of overcoming instead of a Korean.
A good mix of region-based leagues and international tournaments creates a balanced and constant cycling of both aspiring professional players as well as levels of champions from local to national to international.
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On October 12 2012 05:27 Torte de Lini wrote: Agreed, but I think you could have went farther. I literally just wrote 4 pages each on all of these topics about a week ago. edit: reading the editorials now, wow... I just very similar things wtf!
Hopefully that means our ideas are the right ones! edit: Am reading your post now, crazy how similar the ideas are!
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On October 12 2012 05:31 xHerodotusx wrote:Show nested quote +On October 12 2012 05:27 Torte de Lini wrote: Agreed, but I think you could have went farther. I literally just wrote 4 pages each on all of these topics about a week ago. edit: reading the editorials now, wow... I just very similar things wtf! Hopefully that means our ideas are the right ones!
Well, they're positive, but a bit one-dimensional in the sense that we don't account for the two frontal problems revolving around it (lack of viewership, funding and if local events want territory, then the major events will need to make room in their annual schedule)
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On October 12 2012 05:32 Torte de Lini wrote:Show nested quote +On October 12 2012 05:31 xHerodotusx wrote:On October 12 2012 05:27 Torte de Lini wrote: Agreed, but I think you could have went farther. I literally just wrote 4 pages each on all of these topics about a week ago. edit: reading the editorials now, wow... I just very similar things wtf! Hopefully that means our ideas are the right ones! Well, they're positive, but a bit one-dimensional in the sense that we don't account for the two frontal problems revolving around it (lack of viewership, funding and if local events want territory, then the major events will need to make room in their annual schedule)
Definitely; the entertainment organizations that I'm working with now want to hold regional tournaments and local leagues but are unsure of what kind of response they'd get from, say, the Los Angeles eSports community since there is no real way of gauging that, currently.
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On October 12 2012 05:36 xHerodotusx wrote:Show nested quote +On October 12 2012 05:32 Torte de Lini wrote:On October 12 2012 05:31 xHerodotusx wrote:On October 12 2012 05:27 Torte de Lini wrote: Agreed, but I think you could have went farther. I literally just wrote 4 pages each on all of these topics about a week ago. edit: reading the editorials now, wow... I just very similar things wtf! Hopefully that means our ideas are the right ones! Well, they're positive, but a bit one-dimensional in the sense that we don't account for the two frontal problems revolving around it (lack of viewership, funding and if local events want territory, then the major events will need to make room in their annual schedule) Definitely; the entertainment organizations that I'm working with now want to hold regional tournaments and local leagues but are unsure of what kind of response they'd get from, say, the Los Angeles eSports community since there is no real way of gauging that, currently.
There is via Barcraft numbers, but even then.
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On October 12 2012 05:38 Torte de Lini wrote:Show nested quote +On October 12 2012 05:36 xHerodotusx wrote:On October 12 2012 05:32 Torte de Lini wrote:On October 12 2012 05:31 xHerodotusx wrote:On October 12 2012 05:27 Torte de Lini wrote: Agreed, but I think you could have went farther. I literally just wrote 4 pages each on all of these topics about a week ago. edit: reading the editorials now, wow... I just very similar things wtf! Hopefully that means our ideas are the right ones! Well, they're positive, but a bit one-dimensional in the sense that we don't account for the two frontal problems revolving around it (lack of viewership, funding and if local events want territory, then the major events will need to make room in their annual schedule) Definitely; the entertainment organizations that I'm working with now want to hold regional tournaments and local leagues but are unsure of what kind of response they'd get from, say, the Los Angeles eSports community since there is no real way of gauging that, currently. There is via Barcraft numbers, but even then.
Barcraft is difficult because in most cases it excludes everyone under the age of 21, which could be a substantial part of the viewership, but you're right, that's the best method, at the moment.
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In any case, yep exactly so. Best of luck nonetheless, you're on the right track but what I've come to realize is that all issues and problems ranging from independent journalism to a saturated tournament market, lopsided exposure of the koreans and professionals as well as the lack of prominent middle-class teams is due to both lack of viewership because the scene is still too small
and 2. lack of investment.
I'm writing out my series on these varying issues right now. I've got about 4 more to go before revision then getting some consulting, so hopefully I'll be saying a lot of what you were thinking as well! :B
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Awesome! I look forward to reading them once you've finished!
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Well, local exposure is difficult because the cream of the crop will always try to break into the international scenes, so your product is typically composed of have-nots, and there is little viewer demand for have-nots. A good model for community involvement is fun stuff, like ThSL in Brood War. A bunch of mismatched acquaintances and friends having a fun tournament.
Also, the increasing player exposure is strange. We can name a good number of people who are quite frankly over-exposed. Somewhat to unhealthy degree. What we don't need is more TMZ/ESPN style coverage of individuals. Perhaps I'm attacking the extreme of your proposal too much. I just don't understand what you mean by "more" when we have an awful lot it seems.
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On October 12 2012 08:20 MountainDewJunkie wrote: Well, local exposure is difficult because the cream of the crop will always try to break into the international scenes, so your product is typically composed of have-nots, and there is little viewer demand for have-nots. A good model for community involvement is fun stuff, like ThSL in Brood War. A bunch of mismatched acquaintances and friends having a fun tournament.
Also, the increasing player exposure is strange. We can name a good number of people who are quite frankly over-exposed. Somewhat to unhealthy degree. What we don't need is more TMZ/ESPN style coverage of individuals. Perhaps I'm attacking the extreme of your proposal too much. I just don't understand what you mean by "more" when we have an awful lot it seems.
I definitely see what you mean in regard to local exposure. The issue is that there are very few, if any, players in North America right now that can compete well in the international scene. What I was proposing was the creation of local leagues, that would inherently have a local fan-base, that would make the transition from pro to amateur more accessible. Right now you're either the best and making some money or you're nothing and struggling to justify the time you put into the game. I believe that if local leagues were to be created there would be a good deal of local support and these leagues would be a much easier point of entry for potential eSports fans since they could more easily relate to the competitors. Hardcore fans demand high-level play, so they can watch high-level-international tournaments, but the majority of potential eSports fans wouldn't understand the difference between international and local caliber play. Therefore it's easier to bring them in through relatable and understandable local leagues.
I disagree with your points on player exposure, though. There are people who are over-exposed, yes, but the majority of players have little to no exposure. I know almost nothing about pretty much every player that does well at major events simply because there is no publicity around them. I think we do need more ESPN style coverage, and the TMZ doesn't always hurt either. Again, I'm looking to bring in people that, frankly, are more interested in watching eSports because of a relationship built with a player due to his/her personality than due to his/her quality of play; we're looking for casuals because all the try-hards are already here. Players need to become scene celebrities, they need to let us know their personalities. Tournaments, events, teams, and the players themselves, need to constantly be crafting a story. The story is what will bring in, and keep in, the next big wave of eSports fans.
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What you're looking for is a marketable, likable, politically correct, possibly handsome yet modest progamers who can "play ball," perhaps with some personal obstacle they've overcome, or some remarkable story. The problem with that is 1) many (not necessarily most) current SC2 fans gravitate towards controversial/flamboyant players, and 2) if you don't like the game itself, you won't care about the player (the casual dilemma) no matter his story because you'll have no interest in the product. I really don't think there is an untapped market of potential fans out there for SC2. Many people made their verdict initially, for good or bad.
EDIT: I also think the obsession with more-more-more (coverage, tournaments, teams, players), is actually hurting the scene. We should work to refine the product and make it a great experience for those that care, not an okay experience for the masses.
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On October 12 2012 10:14 MountainDewJunkie wrote: What you're looking for is a marketable, likable, politically correct, possibly handsome yet modest progamers who can "play ball," perhaps with some personal obstacle they've overcome, or some remarkable story. The problem with that is 1) many (not necessarily most) current SC2 fans gravitate towards controversial/flamboyant players, and 2) if you don't like the game itself, you won't care about the player (the casual dilemma) no matter his story because you'll have no interest in the product. I really don't think there is an untapped market of potential fans out there for SC2. Many people made their verdict initially, for good or bad.
EDIT: I also think the obsession with more-more-more (coverage, tournaments, teams, players), is actually hurting the scene. We should work to refine the product and make it a great experience for those that care, not an okay experience for the masses.
I'm not looking for what you described, I'm just looking for personality, be it abrasive (ex. NaniWa) or amiable (ex. Sheth). I'm looking to connect with the players on a level deeper than, "he can sure split his marines well, I wish I could do that!". People are naturally drawn to a story, it's why the majority of the Olympics is shoulder content regarding athlete's stories rather than actual sports. I want to know what they are actually like as a person, I want them to be publicized. If you think there is no untapped market of potential fans, then eSports is going to be pretty short-lived in its current state and will soon revert back to what TL was before the boom in the last two years. eSports is currently not sustainable, it needs to expand to a larger audience if it is going to be.
I disagree, though, I think there is a big market that's untapped, and it's not that it doesn't like the game, it's just that it need a means to get into it, which connecting with a player is. This even came up at the Valencia eSports congress; it was agreed that more story was needed. When I worked with IPL there was production crew that knew absolutely nothing about StarCraft, but they sure as hell screamed louder than anyone when Stephano won. People like connecting with personalities.
I'm not asking for more more more, in that sense. I'm asking for diversification of tournaments, both in their fan-base and player-base, largely based upon geography; I'm asking for increased publicity of players, through whatever means; and I'm asking for a refined tournament viewing platform that allows for a greater degree of consumer interaction.
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All of your points seem to get brought up in my own thinking and what I read from others. I see the big hurdles being the introduction of content to outside viewers and building of a local or social scene.
Because of where the content is consumed (A computer or mobile device) vs. TV (And couch) along with PC Gaming being something viewed as inherently non-social in the West (MMO, Single person, Mouse + KB, headphones, no PC Cafes). I see social places in the public eye being the next step to help spread the word. Barcrafts are a good start, but maybe they still feel like closed events to some?
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Seriously the only way we can really grow eSports is by putting it in a pot big enough for its roots, watering it daily and giving it plenty of sunlight.
What the fuck is so hard?
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Biggest hurdle, and something that will never be overcome: eSports is not physical, and to be successful in North America, you need the sport to be physical. eSports is a fancy word for "Video Gaming". Video Games have a limited "life" - especially those played on Desktop - a declining market. We can enjoy it all we want - and we should - but lets be realistic and avoid daydreaming: SC2's future in N.America is very, very limited. And while it's popularity is at its max - lets enjoy the game and not worry about improving eSports. We can't because its not a "sports", its "video games".
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