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On June 01 2012 04:58 DreamChaser wrote:Show nested quote +On June 01 2012 04:56 Josh_rakoons wrote:
Is this a bad thing or a good thing? Yes i too am hoping someone with a little law/business background can give us some pro and cons of this whole thing.
It is all pro and no cons. CBS interactive has made a deal with most of the major leagues to sell their ads through the leagues. This means that the leagues have to spend less time and effort attempting to get sponsors and more time running their specific league. It also means a broader base of ads and more money over all.
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I think this just means that CBSi feels they can deliver higher overall ad revenue for MLG, etc. and that they are entitled to a portion of that increased ad revenue.
My guess is that, outside of increasing viewership (not their job), they are trying to make ads more effective, thus allowing the broadcasters to charge more per impression. By effective, I just mean generating more sales per impression. There's plenty of ways to do that, but my guess is that CBSi pitched a great algorithm for picking the right ad at the right time. Or perhaps they have developed interactive ad models that can integrate with livestreams (would you like to see TT1 ad or EA ad? i.e. the Hulu model).
I don't see any losers in this deal, provided the ads are actually more effective. Gamers can be a weird crowd to please. :/
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It means if they fail or bail out due to not enough revenue, then the streaming industry is majorly f***ed.
Getting any aspect of the internet under control of a single media corporation is not a good thing. I no like this monopoly.
On the plus side they will have thrown money at the leagues and streaming companies, so short term we as consumers will see impovements of services for us. Midterm someone will want their investment money back and we know how this ends usually.
On June 01 2012 04:49 brokenLoL wrote:
They forgot to make a deal with KeSPA.
They ARE KeSPA? 
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Sounds like, to me, CBSi can sell the ad space to other companies, meaning if Degree wants to spam you with ads, they go through CBSi instead of the seperate companies. Also expect to see a LOT of ads for CBS programming, since it's pretty much a "free" filler if they can't sell all the ads they want.
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United States2577 Posts
I noticed how they took 96% of the advertising rights and didnt go for the full monopoly. CBS has some of the shittiest shows, and the news station at least in my state is fucking biased as fuck, more than fox. its w/e since i run abp.
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I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.
- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.
- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV
- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.
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It could be good or bad. Its good because a big company decided it was time to not only invest heavily into e-sports but integrate it into their core business (advertising). On the other hand, it means that CBSi now has a monopoly on the space and if they screw up then its over. (all of our eggs are in one basket).
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Holy smoke... On other note, I hope this means that GSL won't be broadcasted on the gom player anymore.
Even though the player is quite nice, but I would also love to be able to watch the GSL without having to boot from Linux to Windows.
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Preeeettttyyyy sure this should be on the frontpage.
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On June 01 2012 05:08 Slasher wrote:
I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.
- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.
- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV
- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.
good stuff slasher, thanks for the heads up. this should probably go in the OP
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On June 01 2012 05:08 Slasher wrote:
I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.
- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.
- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV
- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.
Thank you for that! 
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So since they have ESL, and Blizz is working with ESL to do those shitty regional things, does that mean CBSi will do shit for Blizz as well?
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On June 01 2012 05:08 Slasher wrote:
I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.
- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.
- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV
- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.
GSL should be removed then given that they don't really stream on Twitch.
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Pros: Advertising agency representation makes starcraft a more attractive (larger) advertising market (Instead of just MLG and a few million viewers, 96% of starcraft league viewers, more often than MLG events alone.)
Cons: Potentially limited advertisement competition (e.g., Coke and Pepsi probably won't both sponsor MLG, twitch, etc.), if they're advertised all together. This might be averted if CBSi represents the advertising for each entity individually (e.g., Coke can sponsor MLG, Pepsi can sponsor Twitch), we'll have to wait and see.
It seems good in the short run, while eSports is still growing, hopefully CBSi can keep up. The people running these leagues aren't idiots, they recognize the advertising benefit they can gain from this deal, so I hope they are getting good rates compared to having to shop around independently.
Side note: This may help with league cooperation regarding event scheduling, since that potentially wastes ad revenue for both parties, and CBSi can be a middle-man.
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I don´t know, don´t have a good feeling about this, every time there is lack of competition, it´s bad for the final users a.k.a us the viewers. Hope to be wrong though!
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On June 01 2012 04:56 Josh_rakoons wrote:
Is this a bad thing or a good thing?
It's never a bad thing. The only thing that affects normal viewers like you and me is we have to watch commercials, everybody gets good deal. When eSports proves itself enough, there will be other companies coming in, strike better deal with leagues, and snatch the exclusivity. This kind of stuff happens a lot.
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On June 01 2012 05:09 Vansetsu wrote:
Preeeettttyyyy sure this should be on the frontpage.
It is under "Community News & Headlines."
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United States7481 Posts
Thanks for the clarification, Slasher. Unfortunately press releases in the past 6 months for many different parties are very liberal with their stretching of the facts.
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On June 01 2012 05:08 Slasher wrote:
I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.
- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.
- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV
- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.
Very awesome. So it's a matter of advertising and not so much and interference in production quality or anything of the sort. I guess that means overall more attention to Starcraft!
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On June 01 2012 05:10 brokenLoL wrote:
So since they have ESL, and Blizz is working with ESL to do those shitty regional things, does that mean CBSi will do shit for Blizz as well?
Shitty? What is wrong with people these days? The regional championships is the best thing blizzard ever did for esports.
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EPT
