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Blizzard and Netease to Renew Partnership

Forum Index > SC2 General
11 CommentsPost a Reply
Waxangel
Profile Blog Joined September 2002
United States33316 Posts
April 10 2024 01:58 GMT
#1
Press release: https://blizzard.gamespress.com/en/Blizzard-NetEase

Blizzard titles to return to mainland China beginning summer 2024

Microsoft Gaming and NetEase deepen their relationship, with a strategic partnership based on their shared desire to bring new gaming experiences to players across platforms and markets


IRVINE, Calif., REDMOND, Wash., AND HANGZHOU, Zhejiang [April 9 PT, April 10 CT] / -- Beloved video game titles from Blizzard Entertainment that captivated millions of players in China will return to the market sequentially, beginning this summer, under a renewed publishing deal Blizzard Entertainment, Microsoft Gaming, and NetEase (NASDAQ: NTES and HKEX: 9999) announced today.

After continuing discussions over the past year, both Blizzard Entertainment and NetEase are thrilled to align on a path forward to once again support players in mainland China and are proud to reaffirm their commitment to delivering exceptional gaming experiences.

The renewed publishing agreement will encompass games Chinese players had access to under the previous agreement: World of Warcraft®, Hearthstone®, and other titles in the Warcraft®, Overwatch®, Diablo®, and StarCraft® universes. Building upon more than 15 years of past collaboration, Blizzard and NetEase are working diligently on relaunch plans, with further details to be shared at a later date.

Separately, Microsoft Gaming and NetEase have also entered into an agreement to explore bringing new NetEase titles to Xbox consoles and other platforms.

“We at Blizzard are thrilled to reestablish our partnership with NetEase and to work together, with deep appreciation for the collaboration between our teams, to deliver legendary gaming experiences to players in China,” said Johanna Faries, President of Blizzard Entertainment. “We are immensely grateful for the passion the Chinese community has shown for Blizzard games throughout the years, and we are focused on bringing our universes back to players with excellence and dedication.”

“Celebrating our collaborations, we are thrilled to embark on the next chapter, built on trust and mutual respect, to serve our users in this unique community that we’ve built together.” said William Ding, Chief Executive Officer and Director, NetEase. “Our commitment to providing more exhilarating and creative entertainment experience remains unwavering, and we are excited to see positive synergies fostered to encourage and empower collaborations to bring the joy of gaming to a broad community.”

“Blizzard and NetEase have done incredible work to renew our commitment to players – Blizzard’s universes have been part of players’ lives in the region for many years. Returning Blizzard’s legendary games to players in China while exploring ways to bring more new titles to Xbox demonstrates our commitment to bringing more games to more players around the world,” said Phil Spencer, CEO of Microsoft Gaming.
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AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
Waxangel
Profile Blog Joined September 2002
United States33316 Posts
Last Edited: 2024-04-10 02:00:21
April 10 2024 01:59 GMT
#2
As it relates to SC2: NetEase worked with SCBoy to sponsor/host SC2 events in the past, including some of the live iterations of WTL playoffs and the NeXT tournaments during the pandemic. Perhaps this opens the door for this kind of support for the SC2 scene to resume.
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
digmouse
Profile Blog Joined November 2010
China6328 Posts
April 10 2024 04:19 GMT
#3
That's the correct assumption.
TranslatorIf you want to ask anything about Chinese esports, send me a PM or follow me @nerddigmouse.
argonautdice
Profile Joined January 2013
Canada2716 Posts
April 10 2024 12:39 GMT
#4
Nice! It's great that Blizzard and NetEase can continue their support to long-time Chinese Starcraft community members as well as the next young generation of SC2 players in China.
very illegal and very uncool
Philippe
Profile Joined October 2020
351 Posts
April 10 2024 13:04 GMT
#5
On April 10 2024 21:39 argonautdice wrote:
Nice! It's great that Blizzard and NetEase can continue their support to long-time Chinese Starcraft community members as well as the next young generation of SC2 players in China.


If Microsoft didn't have delays in purchasing AB, disruption would likely not have lasted long. Not thanking Bob for all this mess regardless (snrk)
I'm just a cynical video game enjoyer who is probably unfazed by many business dealings many would find utterly distasteful, while not strictly illegal by the law as seen in a general sense in the world.
Cyro
Profile Blog Joined June 2011
United Kingdom20284 Posts
April 10 2024 14:08 GMT
#6
On April 10 2024 22:04 Philippe wrote:
Show nested quote +
On April 10 2024 21:39 argonautdice wrote:
Nice! It's great that Blizzard and NetEase can continue their support to long-time Chinese Starcraft community members as well as the next young generation of SC2 players in China.


If Microsoft didn't have delays in purchasing AB, disruption would likely not have lasted long. Not thanking Bob for all this mess regardless (snrk)


They're the ones who brought in the retroactive forced arbitration clause among other things, so the game and scene is worse off for the merger.
"oh my god my overclock... I got a single WHEA error on the 23rd hour, 9 minutes" -Belial88
AlexGano
Profile Joined February 2021
28 Posts
April 11 2024 01:20 GMT
#7
Thank you Oliveira. I guess part of this can be credited to your legendary performance at IEM 2023
slotsite655
Profile Joined April 2024
2 Posts
April 12 2024 11:01 GMT
#8
good
art_of_turtle
Profile Blog Joined September 2012
United States1183 Posts
April 13 2024 15:19 GMT
#9
I'm not the biggest fan of SC2 but I am glad to hear it still has some life left with this partnership
Flash should fear Sacsri
lestye
Profile Blog Joined August 2010
United States4149 Posts
April 15 2024 04:09 GMT
#10
Not sure if Netease did any BW tournaments, but I know they were/are huge in the WC3 scene, especially when Blizzard totally ignored WC3 after SC2 came out. So I'm glad their relationship was remedied.

Also I cant imagine the frustration of Chinese WoW players.
"You guys are just edgelords. Embrace your inner weeb desu" -Zergneedsfood
NURSFPX786
Profile Joined April 2024
1 Post
April 16 2024 08:33 GMT
#11
--- Nuked ---
jy_9876543210
Profile Joined March 2016
265 Posts
April 16 2024 10:54 GMT
#12
Great! More !@# supplies.
Phase 1: F2    Phase 2: A   Phase 3: Profit!
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