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Eighties pop singer Rick Astley has become the surprise contender for best act ever at this year's MTV Europe Music Awards in Liverpool.
The star, who has never been nominated in the history of the event, is up against U2, Britney Spears, Christina Aguilera, Green Day and Tokio Hotel.
The winner, chosen by fans online, will be unveiled at the show on 6 November.
Astley returned to prominence this year when internet users were "tricked" into watching the video of his biggest hit.
Sole nomination
A craze called "Rickrolling" saw web users unwittingly follow links to Astley's videos. It led to millions of plays of Astley's song Never Gonna Give You Up, which reached number one in the UK in 1987.
It went on to become a number one hit in 15 other countries.
"Rick's fans have obviously decided that he deserves recognition as a pop icon and no doubt they are determined to make sure he wins on the night," said the award show's producer Richard Godfrey.
Madonna is up for the video star category with 4 Minutes - the only nomination she has received this year.
The 50-year-old pop star will battle it out with 30 Seconds to Mars, Santogold, Weezer and Snoop Dogg, who hosted the ceremony last year.
The star, who has never been nominated in the history of the event, is up against U2, Britney Spears, Christina Aguilera, Green Day and Tokio Hotel.
The winner, chosen by fans online, will be unveiled at the show on 6 November.
Astley returned to prominence this year when internet users were "tricked" into watching the video of his biggest hit.
Sole nomination
A craze called "Rickrolling" saw web users unwittingly follow links to Astley's videos. It led to millions of plays of Astley's song Never Gonna Give You Up, which reached number one in the UK in 1987.
It went on to become a number one hit in 15 other countries.
"Rick's fans have obviously decided that he deserves recognition as a pop icon and no doubt they are determined to make sure he wins on the night," said the award show's producer Richard Godfrey.
Madonna is up for the video star category with 4 Minutes - the only nomination she has received this year.
The 50-year-old pop star will battle it out with 30 Seconds to Mars, Santogold, Weezer and Snoop Dogg, who hosted the ceremony last year.
Ah yes and now the link after the entree.
http://ema.mtv.co.uk/artists/profile/115154625/#274130150
Go nuts!
Warning! Rickrolls ahead.
